07/02/2026
AI is changing our industry. But experience still matters.
I've seen a lot of conversations lately about whether AI will replace designers, marketers, developers, and creative professionals.
I don't think that's the right question.
The better question is:
What happens when you combine years of experience with AI?
AI can generate ideas in seconds.
Experience knows which ideas align with business goals.
AI can produce layouts.
Experience understands strategy, user behaviour, accessibility, messaging, and the countless decisions that make something successful—not just attractive.
For me, AI isn't a replacement for expertise.
It's a tool that helps me spend less time on repetitive tasks and more time solving problems, refining ideas, and creating better outcomes for my clients.
The future doesn't belong to professionals who ignore AI.
It belongs to professionals who know how to combine AI with judgment, strategy, and real-world experience.
I'm curious...
How has AI changed the way you work?