11/24/2020
I wanted to see what FB Ad in 2020 looked like.
Here is another reason why FB Advertising is terrible. Unless you have a big advertising budget you will always get crushed doing it.
As you can see I got charged on CPM basis (per impressions). First of all my Reach (which i don't control btw... ) was barely hitting 500 per ad set; my audience size was 2M. This led to very low traffic to my funnel even though the CTR was above 2% (which is amazing so my ads were on point.)
Only 109 people landed on the opt in page. Of those 109 only 8 opted in. It costed me $400 of advertising. I have paid close to 3$ for a single click.
Just to give you an idea... if you invest $400 of advertising with me you would know in advance your CPC around 0.6 cts per click. Assuming an industry average lead conversion of 20% you would have grown your email list to 133 opt in.
133 opt in (ME) vs 8 opt in (FB ad) for same budget.
Comment if you want to get HOT clicks.