Motum B2B

06/03/2026

From better buttons to custom cursors, there’s a lot you can do to level up your website’s UX without breaking the bank. Discover 5 small web design features that make a big difference.

From better buttons to sticky elements, Motum B2B unpacks small additions to level up your website’s user experience.

06/01/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

In today's sales landscape, sellers who lean into human connection will have the strongest competitive advantage. Here’s what we’re reading in :

• Purpose-driven B2B campaigns
• 3 phases for product launches
• Prioritizing human-to human selling relationships.

Read more at: https://bit.ly/4x2bd6X

05/28/2026

A good B2B ecommerce website makes it simple for buyers to add your products to a shopping cart, but a great site encourages them to click that “Checkout” button. Read our blog to learn how real B2B web designers do it.

With the right features, a B2B ecommerce website won't just encourage sales but create a lasting impression. Here, Motum B2B unpacks some of those features and how best to implement them.

05/27/2026

Experiential marketing is powerful but, get it wrong or rush into it, and it’ll fall flat. To catch that before it happens, MarketingProfs offers six questions to ask that uncover broader business goals, integrated campaigns, and audience intent.

Our favourite? The one that asks whether internal teams are aligned around the same narrative and goals. There’s so much magic that happens when you can align all teams, beyond marketing, from the beginning. By getting everyone on the same page and working towards a shared goal, the outcome is only going to be stronger.

Learn how to plan and measure B2B experiential marketing with six strategic questions that align brand experiences to business goals, audience intent, and measurable outcomes.

05/26/2026

We've moved! After 14 years (and a lot of packing), you’ll find us at our shiny new 302 Bay Street office in Toronto.

05/25/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Whether you’re working with them or not, the role of B2B influencers has grown to a point that’s hard to ignore. Here’s what we’re reading in :

• Defining the B2B influencer
• What to ask yourself before launching a brand experience
• LinkedIn’s role in AI chatbot queries

Read more at: https://bit.ly/4tZlVbN

05/21/2026

According to research from Meltwater, AI models tend to cite content on platforms like LinkedIn, Reddit, and YouTube more than other sources. The structure and relevance of the content matter more than the users’ follower count, and on LinkedIn, many more citations come from individual member profiles as opposed to company pages.

There’s still plenty to uncover about what helps AI search engines make decisions, but this aligns with recent trends around adding humanity and authenticity to B2B content. As the top social platform for B2B, LinkedIn is a great place to showcase your experts and share information buyers might find useful.

Analysis of 9.5 million AI citations reveals LinkedIn’s growing influence in AI-generated answers.

05/19/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Your B2B website acts more like a member of your sales team, and it should be designed to answer a buyer’s questions quickly and clearly. Here’s what we’re reading in :

• Preferred sources for AI search citations
• Goal-oriented B2B web design
• Developing a nonlinear model for the B2B funnel

Read more at: https://bit.ly/43gFLEa

05/19/2026

Improving your website’s UX doesn’t always mean a full rebuild. With these 5 small upgrades, you’ll take user experience to new heights.

From better buttons to sticky elements, Motum B2B unpacks small additions to level up your website’s user experience.

05/15/2026

There are, of course, times when a client doesn’t interact with your sales team at all and will complete a sale without you, right there on your website. Demand Gen Report outlines how unclear pricing, slow pages, mandatory account creation, and limited payment options are all things that could push a buyer to abandon a purchase.

It continues to say that speed and clarity are table stakes, which is something we agree with. The more you can free your website from friction, the better. That doesn’t just apply at the checkout either, but on your homepage, product pages, the way someone search your site, and how they filter through products.

Learn how reducing checkout friction with speed, clarity, and flexible payment options can boost B2B conversion rates and buyer confidence.