Motum B2B

06/15/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Trust is on the tip of every marketer’s tongue these days, but many buyers still struggle with indecision and sourcing trustworthy content. Here’s what we’re reading in :

• Better B2B storytelling
• Tracking your brand on dark social
• Overcoming buyer indecision with trust

Read more at: https://bit.ly/4enunLT

06/11/2026

As our web designers put it, the end of the B2B buying chain can become the start of a relationship between the vendor and buyer. To support that connection, make sure your ecommerce site has these features.

https://bit.ly/3RsASoT

06/11/2026

Search Engine Land presents three examples of real Gemini conversations that, despite its best intentions, offered wrong and expensive solutions to problems. It proves why expertise and skepticism still matter, and why you need to approach AI with a rational, human perspective to problem-solving.

It also underpins the way we do things at Motum B2B. Yes, AI has its uses, and yes, it can be powerful, but it’s at its best when it includes a healthy dose of human rationality.

AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.

06/08/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

It’s easy to get caught up on chasing better data and smarter AI, but if the platforms you’re using aren’t set up correctly, or aren’t talking to each other as they should, you’re going to fall behind. Here’s what we’re reading in :

• The great expectations of B2B buyers
• The benefits of skepticism
• Whether bad integration is holding you back

Read more at: https://bit.ly/4un1CVS

06/03/2026

From better buttons to custom cursors, there’s a lot you can do to level up your website’s UX without breaking the bank. Discover 5 small web design features that make a big difference.

From better buttons to sticky elements, Motum B2B unpacks small additions to level up your website’s user experience.

06/01/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

In today's sales landscape, sellers who lean into human connection will have the strongest competitive advantage. Here’s what we’re reading in :

• Purpose-driven B2B campaigns
• 3 phases for product launches
• Prioritizing human-to human selling relationships.

Read more at: https://bit.ly/4x2bd6X

05/28/2026

A good B2B ecommerce website makes it simple for buyers to add your products to a shopping cart, but a great site encourages them to click that “Checkout” button. Read our blog to learn how real B2B web designers do it.

With the right features, a B2B ecommerce website won't just encourage sales but create a lasting impression. Here, Motum B2B unpacks some of those features and how best to implement them.

05/27/2026

Experiential marketing is powerful but, get it wrong or rush into it, and it’ll fall flat. To catch that before it happens, MarketingProfs offers six questions to ask that uncover broader business goals, integrated campaigns, and audience intent.

Our favourite? The one that asks whether internal teams are aligned around the same narrative and goals. There’s so much magic that happens when you can align all teams, beyond marketing, from the beginning. By getting everyone on the same page and working towards a shared goal, the outcome is only going to be stronger.

Learn how to plan and measure B2B experiential marketing with six strategic questions that align brand experiences to business goals, audience intent, and measurable outcomes.

05/26/2026

We've moved! After 14 years (and a lot of packing), you’ll find us at our shiny new 302 Bay Street office in Toronto.

05/25/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Whether you’re working with them or not, the role of B2B influencers has grown to a point that’s hard to ignore. Here’s what we’re reading in :

• Defining the B2B influencer
• What to ask yourself before launching a brand experience
• LinkedIn’s role in AI chatbot queries

Read more at: https://bit.ly/4tZlVbN