Motum B2B

09/08/2026

Is your B2B ecommerce website creating opportunities where it matters most?

https://na3.hubs.ly/y0C5SR0

09/03/2026

"The feedback on the new website has been incredibly positive. With so many products and services, it was important for us to make everything easier for our customers to find and navigate, and now it is. We’re seeing an influx of quotes, and customers are able to get the information they need much faster without having to call or email for answers."

Tara Vincar, Director of Marketing at Alpha Controls

https://na3.hubs.ly/y0BX050

09/02/2026

Print is dead. Or is it? In this blog post, we unpack 5 reasons why print is still so relevant in B2B marketing.

With its ability to offer a more tangible marketing experience, encourage better memory retention, and even encourage more trust, Motum B2B unpacks why print still has plenty to offer B2B marketers and customers alike.

09/01/2026

Worried about messy data? Don't be. Once it's cleaned and connected, data is often your most valuable asset. With the right data strategy (and a bit of AI-assisted sanitization), that data becomes real insight and real automation.

Reach out to see how we can help.

https://na3.hubs.ly/y0Bq_z0

08/31/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

According to a new study, over 50% of B2B buyers say they’ve removed a vendor from their shortlist because AI pointed out a shortcoming. Here’s what we’re reading in :

• Are chatbots losing you business?
• Closing the value gap
• Unpacking an untapped content opportunity

Read more at: https://na3.hubs.ly/y0BJ4s0

08/27/2026

If your systems don't talk to each other, or haven't been integrated correctly, you're going to lose visibility into what's actually happening in your business.

We can help your team connect the dots.

https://na3.hubs.ly/y0Bq_h0

08/25/2026

Is your ecommerce site holding your back? Is the way your business manages vast amounts of data impacting your team, site visitors, and existing customers?

By moving away from legacy tech, you can set the foundation to handle a near infinite number of SKUs and support future expansion.

We did exactly that.

https://na3.hubs.ly/y0Bjyh0

08/25/2026

Welcome back to ‘What We’re Reading’, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Rather than treating every interaction as an isolated event, businesses should be proactively thinking about how marketing and sales can collaborate. Here’s what we’re reading in :

• Fragmentation is holding your business back
• Do you trust your marketing data?
• What do your certifications really say about you?

Read more at: https://na3.hubs.ly/y0Bjpq0

08/21/2026

As buyers crave more human connection, events and tradeshows are a big focus for B2B marketers. Why are tradeshows trending and how can you make the most of your attendance? Find out in our blog.

In-person B2B tradeshows, conferences, and summits are back in action. To hit it off with your audience and find higher-quality leads, remember these tips from a Motum B2B expert.

08/21/2026

Most B2C online stores are centred around getting customers to do one thing: buy. With B2B stores, things are different.

B2B purchases are built on relationships and conversations, so it's important that ecommerce sites are designed with that in mind.

https://na3.hubs.ly/y0B1jB0