Maru

07/14/2023

We performed quantitative research to demonstrate the strength of the relationship of fast implicit data with consumer behavior by comparing sweet and healthy snackers. Read the whitepaper to learn how to predict consumer choice better! Read more: http://ow.ly/NPG350OyWSG

07/12/2023

Over a decade of brand and campaign tracking supports a Canadian non-profit, Participaction to become more impactful in Canadian's daily lives. Read the case study: http://ow.ly/HWM050OyWPO

07/10/2023

Survey length matters much more than we would care to admit. A recent experience dramatically illustrates how devastating survey length can impact data quality. But this is not the first time research has demonstrated the adverse effects of long surveys. http://ow.ly/W95v50OyWIJ

07/07/2023

There is no playbook for these unique times. The cost-of-living crisis is impacting many people as prices rise ahead of income. Our research indicates several challenges for brands when connecting with consumers. Learn more: http://ow.ly/LLQK50OyWEa

07/05/2023

Sample quality is critical, especially in multi-country research. We studied 28 panels in 14 countries, testing their reliability and validity. Here is what we learned: http://ow.ly/y5OZ50OyWzF

07/03/2023

In the world of market research & public opinion polling, we tend to take sample reliability for granted. You need reliable results when using research to help make decisions. Read about the reliability of market communities https://www.marugroup.net/boringly-reliable-2022

06/30/2023

You’ve surveyed employees & acted on the feedback, but engagement is still low. Why is that? Much employee research focuses on past behavior & stated attitudes. It doesn't include a critical aspect —emotion. Read more: http://ow.ly/50QP50OyV8Y

06/28/2023

It’s clear that innovation in payment methods drives customer behavior, and evolving technology in the U.S. payments market will continue to advance and change. Here are 5 key insights to develop payment innovations that connect with customers. Read more: http://ow.ly/Qmwu50OyUZ2

06/26/2023

Researchers have long relied on scalar questions to unearth insights into consumer behavior. Maru has exponentially expanded those insights through our newly launched implicit response testing. Read the white paper

This first-ever implicit response data collection platform will exponentially grow your data. Implicit Response Testing (IRT) helps us understand what consumers store subconsciously about your brand, product, or service, and what influences their behavior.

06/23/2023

Emotion is critical in decision-making, yet it’s not considered in much consumer research. Todd Trautz, Maru’s Chief Innovation & Solutions Officer, explains why in his book, Feel, Behave, Think—The Pathway to Human Decision Making. Order here: http://ow.ly/aJz450OyUlV

06/21/2023

The way people shop has changed. They want to get in and get out quickly with self-serve checkout. Their expectations are not being met. Learn how you can give people what they want. http://ow.ly/YMl950OyUhQ

06/19/2023

Self-serve checkout was created as a convenience for customers to allow them to pay for purchases quickly and go about their day, but it is falling short. Learn how your enterprise can deliver a satisfying self-serve CX to keep them coming back. http://ow.ly/AjLq50OyU0X