Stallion Marketing

01/08/2022

If you've ever wondered about a career in marketing, I'll be speaking at the Black Career Conference 2022 presented with Rotman Commerce and BMO during their Marketing Panel on Jan 15 at 12:20 - 1:05 PM ET.

Register Below!
https://www.stallionmarketing.ca/events/black-career-conference

08/29/2021

Back in July, I was part of a panel with Shanee Ben-Zur, CMO at Crunchbase, at Superside’s Ad Designpalooza. As part of our panel discussion hosted by Superside’s VP Marketing, Amrita Mathur, we were asked a few questions centred around data and advertising design, which I’ve answered below.

If you are keen to understand when and when not to test your creatives, how to prove incremental value, secure buy-in from leadership, and which tools are recommended for analytics, then this article is for you.

If you are keen to understand when and when not to test your creatives, how to prove incremental value, secure buy-in from leadership, and what the future of advertising looks like, then this article is for you.

07/01/2021

We've outgrown the traditional “Don Draper" ad approach where all you need is one rockstar idea and can just run with it. Now, it's all about testing, learning and creating multiple ad variants. That's not to say that data should strangle your designers, but rather inform them and your creative decisions.

Join me on July 14 at 3:00 PM ET at Superside’s Ad—Designpalooza together with Shanee Ben-Zur, CMO at Crunchbase, where we will be discussing how to properly leverage data to influence your ad designs and even how to determine when NOT to run tests.

Here's what to expect:
▪️Engaging fireside chats
▪️Games (+ prizes)
▪️10+ speaker sessions

Registration is free!👇🏾

It's the ad design event of the year! Fireside chats, games (+ prizes) and some epic speaker sessions featuring leaders from Pinterest, Twitch Prime & more.

03/24/2021

If you'd like to stay up to date with growth marketing tips, alerts to new blog posts, invitations to virtual events, and access to exclusive content from Stallion Marketing Inc., please sign up below!👇🏾

https://www.stallionmarketing.ca/signup

Please sign up to receive monthly growth marketing tips, alerts to new blog posts, invitations to virtual events, and access to exclusive content from Stallion Marketing Inc.

03/23/2021

Apple’s upcoming App Tracking Transparency feature, set to launch in “early spring” of 2021, will require developers to ask users for their permission to track them across apps and websites in the form of a very obvious pop-up that you may have already seen if you own an iPhone.

Quite quickly after Apple’s announcement, Google made one too, effectively signalling the end of third-party tracking as we know it and placing greater emphasis on first-party data.

“Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” - Google

These announcements aren’t surprising considering their precursors were laws and regulations that first protected EU citizens and California residents in the form of GDPR and CCPA. But what exactly are these regulations, how do they relate to the recent announcements, and what should you be doing about it as a consumer or advertiser?

Read the blog to find out👇🏾

https://www.stallionmarketing.ca/blog/internet-privacy-is-changing

In this blog article, we explore how internet privacy is changing with recent announcements from Apple and Google that build upon existing laws and regulations such as GDPR and CCPA. Whether you’re a consumer or an advertiser, here’s what you need to know.

03/22/2021

If you are a consumer or advertiser, you’ve probably heard the terms first-party and third-party used to describe cookies and data. These terms are very relevant today, especially with recent announcements from Apple and Google that will change the way marketers use data to track consumers across the web for the purpose of advertising.

In short, there will be greater emphasis placed on using first-party data as well as enhanced consumer privacy protections including but not limited to: more transparency into tracking and explicit consent for when and what type of data is being collected. We will touch upon the specifics of the recent changes to the privacy landscape in a future blog post, but for now, let’s set the scene by helping you understand first-party and third-party cookies and data.

Read on to learn more!👇🏾

https://www.stallionmarketing.ca/blog/first-party-and-third-party-cookies-and-data-explained

If you are a consumer or advertiser, you’ve probably heard the terms first-party and third-party used to describe cookies and data. What exactly do they mean and why is this relevant to you? Read on to find out!

03/14/2021

With recent advancements in marketing technology driven by machine learning, digital marketing has become more data-driven and growth-focused. Growth marketing is the new term coined for this approach but what exactly is it and how do you do it? Read my latest blog post to find out!

https://www.stallionmarketing.ca/blog/what-is-growth-marketing

03/05/2021

Let’s face it. The current pandemic has forced us all to rethink the way we approach relationships. In a period where we are all inundated with tons of instant messages, virtual meetings, and many people like me wanting you to read their blog, it’s certainly easy to feel fatigued and the need to detach.

So as a young budding entrepreneur with the drive to succeed and a passion for relationships, how do you cut through the noise and build deeper connections within your network? Here are 5 tips to help you cut through the clutter and start leveraging your network:

🌱 Be Authentic
🌱 Be A Listener
🌱 Be Resilient
🌱 Be Bold
🌱 Be Curious

Read more in my latest blog post!

https://www.stallionmarketing.ca/blog/5-tips-for-growing-your-network