Spark Boutik - Digital Marketing Agency

09/24/2021

Social media can be difficult at times. The changes in algorithms, the drops in engagement from time to time, the sheer frustration of growing your following. However, we have some answers to some of the frustrations you are having. Contact us to learn more.

[email protected]

09/21/2021

SERP

Stands for Search Engine Results Pages... now we want to know, are you showing up on SERPs?

There are a number of SEO tactics involved on getting into these SERPs, however one mistake we see often is not allowing enough time to build your traffic and status, and not utilizing the power of consistent content, changing content and accurately plugging keywords through your online presence.

Listen to your SEO and marketing experts... you will get there.

sparkboutik.com

09/17/2021

Has your business changed?

That may sound like a silly question, but businesses should evolve... aside from pandemic issues. If you are scaling up or down, your business will need time to time evaluations of how to decrease pain points.

That's what we do best.

sparkboutik.com

09/02/2021

Do you have an E-commerce business where you sell good in and online storefront?

If so, did you know that ads have been proven to be the most effective way to market your online business? E-commerce companies that advertise online have been thriving based on reach and fine-tuning the ads to reach their target audience.

Want to know how?

[email protected]

08/18/2021

The reality of operating a business today is that you are what the internet says you are.

You need to determine what your assets, website, and your ads truly say about you and convey not only what you offer, but that they are in fact reaching the people you intend. There is a way to convey your messages, there is a need to, but also there is a need to be authentic.

sparkboutik.com |

08/15/2021

Increasingly business owners understand that a successful marketing campaign is both an art and a science.

Spark has been working on helping businesses in an approach different from just content and social services. We will be rolling out a number of new resources. Stay tuned...

sparkboutik.com

07/29/2021

Although we have been living in the age of hosting and attending zoom meetings, now it's time to master the craft of hosting a successful online meeting.

We are running through some time tested tips towards hosting a successful zoom meeting to ensure you run ones that are on time, glitch-free and have your participants in the best way.

Head to the blog and read our latest post!

https://www.sparkboutik.com/tips-for-a-successful-zoom-meeting/

Although attending a zoom meeting or scheduling one is nothing new, it's time to get better at it by following these tips.

07/21/2021

Online marketing, starting a business, growing a business, and just changing gears... whatever it is requires a number of things at any given time of your business. Particularly if you want to scale up and grow.

However, doing it all alone can be a struggle in itself.

In today's world, everything is online. The science of it lies in understanding what works and what doesn’t – the trends, the channels for reaching people and the psychology of your customer base. The artistry of marketing builds on the science – creative design, technical savvy, clever copy and appealing imagery are all part of the artistic process of developing a strong campaign.

Perhaps you are strong in certain areas and don't need to hire externally. Perhaps there are areas you do.

Evaluate your business and know when to hire an expert.

Need help determining your pain points? Contact a business advisor/marketing expert for a consultation to start.

sparkboutik.com |

07/07/2021

What is ROI?

ROI is "return on investment" which is is a performance measure used to evaluate the efficiency or profitability of an investment. Basically it is a way to review what you have spend on advertising, or marketing, or lead generation and how much you got back from that (i.e. how much revenue you made.

How do you calculate ROI?

It is calculated by subtracting the initial value of the investment from the final value of the investment, then dividing this new number by the cost of the investment, and multiplying it by 100.

sparkboutik.com |

06/30/2021

Where does the money go?

We get this question a lot. However if you are investing in ads (google, Facebook, etc.) those go directly to the sources. Managing those ads is something that is a bit of a time grab, however, it's crucial to think about what that is worth to you.

Marketers say you are investing in yourself and your business. This is because the more you spend the more clients you should get (if you are targeting and changing your ads to get the right formula going).

What do you think?

sparkboutik.com |

06/28/2021

Zoom calls, google meets are all forms of web meetings that are the current method of meeting. However, it's not necessarily new.

In fact, before the days of the pandemic webinars were quite a good way to reach a large amount of people across various locations. Conferences and tradeshows have now adopted webinars once again to showcase valuable information to their customers.

Why not do the same?

Small scale webinars are totally possible.

Need help, email us for guidance. [email protected]

06/15/2021

Do you do know your audience?

We mean really know your audience... what they want to hear, what they want to learn, what they hate getting in their inbox? One of the items we suggest is to do a little market research before launching your product. This can help guide how you should target your ideal client or customer.

Doing market research can be as simple as a little survey or elaborate like a qualitative interview. Whatever you land on, it's good to poll a group and get some ideas rolling.

sparkboutik.com |