06/16/2026
64% of agency leaders say Google's AI Overviews are their top concern this year.
94% see paid advertising as their biggest growth opportunity.
And a brand-new service category β AEO (Answer Engine Optimization) β jumped straight to #1 in client demand.
This is what 494 agency professionals told us about navigating 2026. Get the full picture in the 2026 Marketing Agency Benchmarks Report: https://agencyanalytics.com/agency-benchmarks-2026