10/02/2023
📌As most times in marketing, there is no absolute answer. Finding the right length of ad copy can take multiple A/B testing to work out what's best for your audience.
But as a general rule, we keep ad copy on Facebook
👉Primary text: 125 characters
👉Headline: 40 characters�
👉Description: 20 characters
Check out our complete article (link in the bio) for more details on running an effective Facebook ad for your B2B SaaS.