Harbinger

02/08/2026

From pop-ups to exclusive events, brand activations are dominating our social feeds. Here are some important factors to consider in planning an activation that leaves the right, lasting impression.

Above: Harbinger activation for göt2b® at Veld Music Festival We often get asked about activations, and how brands can find new and engaging ways to directly interact with their target audiences. Investing in a

02/06/2026

We’re currently hiring for multiple positions, including: Account Coordinator, Public Relations Account Manager, and Intermediate Digital Designer. If you’re interested in joining a growing public relations agency and consider yourself to be creative, solutions-oriented and a collaborative team player, you may just be our newest team member! Apply online: https://secure.collage.co/jobs/harbinger

10/27/2025

We’re Hiring! We are seeking an Account Executive to join our growing team. This is an exciting opportunity for a communications professional who is passionate about media relations, brand building, and client service. If you think you may be a good fit – apply through the posting link: https://secure.collage.co/jobs/harbinger/56884

10/03/2025

We’re Hiring! If you are looking to join a team that is dynamic, engaged, fun and smart – Harbinger may just be the place for you. We are hiring for the role of Influencer Marketing Coordinator. If you think you may be a good fit – apply through the posting link: https://secure.collage.co/jobs/harbinger/56669

08/15/2025

In our latest blog post, Eve McKenzie reflects on her first 'real' job as a Public Relations Intern at Harbinger and shares the top 5 lessons she learned along the way.

Above: Eve McKenzie at Harbinger's Toronto Office Last summer, I had the opportunity to work at Harbinger as a Public Relations Intern! This was my first ever “real” job, and I came in as a sponge, ready to learn everything there was

06/18/2025

We are absolutely thrilled to announce that Sofia Costa has been named President of Harbinger. She has been instrumental in helping build our highly talented team and nurturing our culture of creativity and curiosity where everyone can succeed. We can’t wait to write our next chapter under Sofia’s leadership!

Sofia Costa has been named President of Harbinger in recognition of her outstanding performance in leading the PR and marketing agency through a period of trans

04/02/2025

Our team at Harbinger has been keeping close tabs on the social media landscape as news of a potential TikTok ban looms in the US, pending the outcome of the April 5th pause deadline. To get the inside scoop on where consumers, brands and influencers are turning, click below.

Photo: Daniel Constante / Shutterstock.com We have seen that it is unlikely that the loss of TikTok, or other crowd favourite apps, will cause users to abandon social media all together. It is more likely that users will turn to other options. Let’s look at what’s going on with other social medi...

05/02/2023

Enjoying time with our clients visiting from California, representing California Strawberry Commission at the Canadian Produce Marketing Association (CPMA) Conference last week in Toronto. We had a great time connecting with trade to talk about strawberries from the U.S. Did you know 90% of U.S.-grown strawberries are from California? Imported strawberries provide Canadians with access to affordable strawberries year-round, including when local strawberries aren’t available.

04/06/2023

It’s TikTok’s turn to be in the spotlight! With imposed restrictions and outright bans on government and public sector devices across the US and Canada, TikTok is having its moment. However, its devoted users continue, “business as usual” but, what does this mean for brands or content creators’ engaging on TikTok? To learn more, click the link below.

With social media constantly changing and being updated to enhance the user’s experience, these platforms are always under the microscope with rolling updates that face the love/hate critique of users and creators. But of late, this critique is stemming from political scrutiny and national discuss...

03/08/2023

Today and always, we celebrate women. Happy International Women’s Day! Harbinger is proud to be a female founded agency that continues to be run by inspiring female leadership. Today we celebrate the achievements of not only the amazing women in our agency, but around the world.

02/24/2023

We’ve rounded up the top 5 trends we’re seeing in influencer marketing right now. If you are considering if influencer marketing is right for you, check out the link below:

1. Increased demand for authenticity Today’s consumers are savvier than ever when it comes to social media, so they can tell when an influencer’s endorsement of a product or service is authentic or merely transactional. People are looking for influencers they can trust to provide honest product ...

12/16/2022

Harbinger is certainly in the holiday spirit! For our annual holiday party, Harbinger cooked up a four-course meal at Cirillo’s Academy followed by a competitive round of Kris Kringle!