The Mint Agency

08/29/2023

We’ve all heard it before: AI is taking over our jobs. Our designer, has a more optimistic view.

At our blog, he shares 5 ways creatives can use AI as a tool for inspiration. Link in bio to read.

08/14/2023

Photo dump incoming ➡️

Another summer, another Mint Cottage Party! ☀️We put our status on DND and went to Blue Forest where we played games, swam with ducks, relaxed and had some fun in the sun. 💦🏊‍♀️☀️

07/26/2023

We’re thrilled to help launch the HomeCourt Artist’s Residency—a bi-annual program that supports and empowers emerging artists.

Over 3 months, the artist-in-residence will get mentored by 4 incredible Toronto creatives. They’ll also receive access to HomeCourt and professional consultation from us.

The lead mentor, William Ukoh, is one-of-a-kind photographer and filmmaker creating contemporary and cultural yet timeless and personal images, influenced from African American culture.

We’re also excited to welcome Ashley McKenzie-Barnes, Brian Rideout, Nuria Madrenas as the advisory board members.

If you’re an artist keen on honing their photography skills, nurture your creativity with HomeCourt. Apply now: https://thisishomecourt.ca/residency

Photo Credits:
Photography: William Ukoh
Styling: Nadia Pizzimenti
Hair: Mélanie Guille
Makeup: Caroline Levin
Photo Assist:
Models: Daniel M and Rembo Amanda

07/26/2023

BeReal was supposed to be the social media app for authenticity. But is that even possible?

Our Creator & Talent Specialist shares her take on BeReal and what it means to be authentic online. Read it at our link in bio.

07/11/2023

YouTube Canada’s incubator CNCPT is all about nurturing emerging digital creators. To support the next generation of creators, we helped CNCPT partner with one of Canada’s biggest cultural festival: Montreal’s MURAL fest. 💥

A custom mural by CNCPT alumni . Shipping container pop-up with creator workshops and meet & greets. Sponsored stage featuring artists like A$AP Ferg. 🎶

We introduced Quebec creators to CNCPT and showed the power of YouTube to industry leaders—all in the heart of Canadian culture.

Client: YouTube Canada
Agency: Mint
Vice President: Ashley White ()
Group Account Director: Danielle Paik ()
Senior Director, Brand Experience + Client Services: Gigi Rabnett ()
Senior Director, Account Services / Biz Strat & Ops: Patrick Donnelly ()
Account Manager: Vanessa Costa ()
Senior Project Manager: Yulia Gavriltseva ()
Producer: Carlos Noblot ()

06/05/2023

Food waste, reimagined. 🥗 We led a refresh for Food Cycle Science to capture the essence of sustainability and innovation. Tap below to read more.

The agency expands a previous mandate to drive awareness for the food waste brand and its FoodCycler product line.

05/29/2023

Pinterest is the place for inspiration and manifestation. 📌 Behind every person’s inspired moment is a board that made it. And consumers buy based on their inspirations. 

This makes Pinterest a powerful platform for brands to show up. We wanted to show advertisers the possibilities of advertising on the happiest, most inspiring place on the Internet. 

Inspired by the possibility of a pin, we brought Pinterest to life. In our world of Pinvision, we created experiences and menus around Pinterest trends like blooms and Hipstoric rooms in quintessential Canadian summer environments, showing guests how it all starts with a pin. 🌈

“The goal was not only to make the space beautiful, but to create an engaging interactive experience that’s reflective of the Pinterest user’s journey from discovery, decision to do. We wanted the space to feel like the Pinterest platform - full of inspiration, joy and positivity,” says our Art Director, Marta. 

Client: Pinterest ()
Agency: Mint
Vice President: Ashley White ()
Executive Creative Director: Kim Tarlo ()
Group Account Director: Danielle Paik ()
Executive Producer: Nadia Dunn ()
Art Director: Marta Pietryga ()
Copywriter: Shannon Houston ()
Designer: Sylvain Beaudry (.machinery), Darian Ghaznavi
Print Producer: William Ng ()
Account Supervisor: Darcel Milani ()
Account Supervisor, XM: Patricia Yeboah (.daddiiii)
Account Coordinator: Alana Naccarato ()
XM Producer: Dre McLean ()
Offline Editor: Brett Edina (.erina)

05/10/2023

This is life in points. 💸 To capture how rewarding everyday is with PC Financial®, we shot real people enjoying real rewards.

Creative Director: Laura Rothstein ()
Associate Creative Director: Anna Cumyn ()
Executive Producer: Nadia Dunn ()
Producer: Jacklyn Bonsignore ()
Senior Art Director: Alexandra Alvernia ()
Senior Designer: Ryan Esquivel ()
Account Director: Sebastien Darrel-Sinclair ()
Account Coordinator: Omar Quiroz ()

04/04/2023

It’s never been easier to be a creator. But as a result, it’s never been harder to stand out. CNCPT, by HXOUSE and YouTube, is here to change that.

This partnership helps emerging Canadian creators evolve their creative concepts into a global career.

From branding to programming, fireside chats with Lilly Singh to launch parties, we’ve brought it life—curating a world class opportunity to connect powerful tools to powerful creative minds. Here’s a glimpse of what we’ve been up to for CNCPT.

Stay tuned for more to come.

02/07/2023

Thrilled to be awarded on our work for ClioCon. It’s a blast to put on this event and even more fun working with our partners at Clio. Congrats to all the Mintees who worked on it!

01/20/2023

Our copywriter, Jeff McQuarrie, chatted with LLB about our Chipits campaign, Fake It ‘Til You Bake It. See behind the work 👇

Little Black Book, Mint copywriter Jeff McQuarrie and HERSHEY’S CHIPITS’ Cerella Zhao and Rebecca Paddock discuss why they created a campaign for the infrequent bakers, writes LBB’s Josh Neufeldt

12/22/2022

As the largest craft show in North America, the One Of A Kind show wanted to champion local artisans and encourage more people to “shop small” this holiday. So we helped get the word out with a one of a kind PR strategy.

We hosted an opening day media preview, where people got a taste of the show firsthand with local Toronto chef, . Throughout the event, we worked with media and influencers to create buzz around as the destination for local holiday shopping.

“The One Of A Kind Show has a longstanding presence in Toronto and across Canada. So, it was really important for us to find unique and organic ways to highlight the show’s mission in championing creativity and supporting local,” says our PR Account Executive and PR Account Manager

Client: One Of A Kind Show
Agency: Mint
President: Sam Margolis Fogle
PR Director: Laura Trubkin Steuer
PR Account Manager: Gabrielle Lamy
PR Account Executive: Katrina Milich