Ipsos Canada

Ipsos Canada Ipsos is Canada’s largest market research & public opinion polling firm. Today, Ipsos is Canada’s largest market research and public opinion polling firm.

Ipsos is a research company based in Canada and is the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979, the company expanded across the country and became part of the Ipsos Group in 2000. Ipsos helps businesses solve complex problems by understanding consumer and public opinions and behaviours. They accomplish this task by engaging people in surveys, focus groups, telephone int

erviews, and a myriad of other data collection techniques. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. With operations in eight Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels.

08/26/2026

In a typical week, Canadian mothers spend four times more time worrying about their family’s needs than focusing on their own mental health. Nearly all mothers (96%) spend at least one hour per week thinking about or worrying about family needs, and almost a quarter (24%) report spending more than 10 hours per week doing so.

92% Feel Responsible for Keeping Track of Most Family-Related Tasks

08/23/2026

According to a new Ipsos survey conducted on behalf of the Toronto Region Board of Trade, 76% of Toronto residents believe the cost of living is the city’s most pressing economic challenge for residents. Access the full data set here:

Six in ten (59%) want City Hall to make decisions faster

Recently, in an exclusive interview with CIO Magazine, Ipsos' Vik Sood shared insights from a career that began with a p...
08/20/2026

Recently, in an exclusive interview with CIO Magazine, Ipsos' Vik Sood shared insights from a career that began with a psychology-rooted curiosity in marketing and an Analyst role found in the Boston Globe, to leading Customer Experience at Ipsos Canada. On trends, Vik sees the next 5 years shifting from understanding what customers did and why they behave the way they do to more of a behavioural scienced focused lens to anticipate needs and remove friction in real-time.
https://www.theciomagazine.com/transforming-data-into-human-behavior-insights/

08/16/2026

A recent Ipsos study conducted on behalf of Merck Canada reveals that while Canadians recognize the importance of protecting vulnerable individuals and family members from respiratory illness, many may be missing opportunities to take proactive steps ahead of the upcoming respiratory illness season. Helping protect vulnerable individuals in the community (54%) and helping protect older family members (48%) were among the leading reasons Canadians cited for receiving respiratory vaccines.

Nearly half of Canadians report receiving none of the surveyed respiratory vaccines in the past year.

08/15/2026

A new Ipsos poll conducted for Neighbours of 900 Helmcken shows that most British Columbians think drug consumption sites are not a good use of taxpayer money and that the provincial government has failed to make real improvements on the broader issues.

Only One-In-Four (26%) British Columbians Think These Sites are a Good Use of Taxpayer Money (62% Disagree)

Ipsos' Mike Colledge wonders: What would Laurier tell Canadians today? The merits of growth are a tougher sell when fewe...
08/14/2026

Ipsos' Mike Colledge wonders: What would Laurier tell Canadians today? The merits of growth are a tougher sell when fewer of us expect to see the benefits.
https://www.readtheline.ca/p/mike-colledge-what-would-laurier?r=8asyv&utm_campaign=post-expanded-share&utm_medium=web&triedRedirect=true

Discover more insights from Ipsos' Endurance Economy hub
https://www.ipsos.com/en-ca/endurance-economy-insights-hub

The merits of growth are a tougher sell when fewer of us expect to see the benefits.

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