Ipsos Canada

Ipsos Canada Ipsos is Canada’s largest market research & public opinion polling firm. Today, Ipsos is Canada’s largest market research and public opinion polling firm.

Ipsos is a research company based in Canada and is the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979, the company expanded across the country and became part of the Ipsos Group in 2000. Ipsos helps businesses solve complex problems by understanding consumer and public opinions and behaviours. They accomplish this task by engaging people in surveys, focus groups, telephone int

erviews, and a myriad of other data collection techniques. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications. With operations in eight Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels.

🚗 The death of car ownership? Not so fast. Despite growing conversations around shared mobility and sustainability, only...
05/22/2026

🚗 The death of car ownership? Not so fast. Despite growing conversations around shared mobility and sustainability, only 3% of car owners globally plan to give up their vehicle. So why does the idea of a “post-car world” persist? Our latest article explores the rise of the “trapped owner”, consumers who rely on cars not out of preference, but out of necessity.
https://www.ipsos.com/en-ca/the-death-of-car-ownership

Across Canada — and especially in BC — sustained financial pressure is reshaping how consumers make decisions. With 92% ...
05/20/2026

Across Canada — and especially in BC — sustained financial pressure is reshaping how consumers make decisions. With 92% of Metro Vancouver residents saying life has become unaffordable, spending hasn't stopped, but it has become far more deliberate and selective. Read our latest Endurance Economy commentary exploring what this means for brands.
https://www.ipsos.com/en-ca/navigating-endurance-economy-bc-perspective-brand-resilience

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We f...
05/12/2026

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We find that similarities between people of different ages can often outweigh the much-talked-about differences. Revisit our webinar now.
https://www.ipsos.com/en-ca/KEYSwebinar2026

As marketers demand more of their social ad investments, while creating more ads than ever before, how can brands effect...
05/11/2026

As marketers demand more of their social ad investments, while creating more ads than ever before, how can brands effectively increase performance and brand effects in social? Here's a 5-step blueprint with proven steps to scale creative effectiveness.
https://www.ipsos.com/en-ca/overwhelm-opportunity

And that’s a wrap for our EX Roundtable Event! A big thank you to the senior HR leaders who participated in today’s disc...
05/08/2026

And that’s a wrap for our EX Roundtable Event! A big thank you to the senior HR leaders who participated in today’s discussion and shared perspectives from across sectors.

Today’s workplace realities are increasingly defined by common pressures — affordability, flexibility, wellbeing, growth, and uncertainty — more than generational stereotypes alone. The conversation focused on how organizations can respond with more human, adaptive, and evidence-based approaches to employee experience.

The rise of installment payments represents a shift in consumer financial behaviour. Institutions need to reconsider how...
05/06/2026

The rise of installment payments represents a shift in consumer financial behaviour. Institutions need to reconsider how they approach this trend to remain at the forefront of customer-centric solutions and financial growth.
https://www.ipsos.com/sites/default/files/Ipsos%20DWPT%20-%20Prospectus.pdf

Customers still want meaningful experiences but it is no longer about creating standout moments; the brands that succeed...
04/30/2026

Customers still want meaningful experiences but it is no longer about creating standout moments; the brands that succeed will be the ones that consistently pass the customer’s test for fairness, predictability, and control—day after day, under pressure.
https://www.ipsos.com/en-ca/customer-experience-endurance-economy

At Ipsos, we’ve been tracking a structural shift in the consumer mindset that we call the Endurance Economy. After years...
04/29/2026

At Ipsos, we’ve been tracking a structural shift in the consumer mindset that we call the Endurance Economy. After years of elevated interest rates, persistent inflation, and a punishing housing market, the median Canadian family isn't sitting on surplus savings; it's managing trade-offs. In this latest commentary, we unpack the Canada Strong Fund's timing challenge. https://www.ipsos.com/en-ca/canada-strong-fund-has-timing-problem

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