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Praxis Public Relations

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Toronto, ON
Praxis Public Relations

We’re an independent Canadian marketing communications agency, where creativity drives credibility.

We treat our clients’ brand perception as if it’s our own and we use creativity to build real credibility behind it. Specialties:

Consumer Communications, Internal Communications, Social Media Marketing, Community Management, Brand Management, Issues & Crisis Counsel, Event Planning & Management, Media Training, Speech Writing, Presentation Development, Creative Concepts & Copywriting

03/14/2026

Will you be watching the awards this weekend? 🏆

If you know our CEO, Matt Juniper, you know he’s a massive film buff, and dutifully watches and ranks his favourites films every year without fail. Recently, Matt shared some observations about how his favourite films of the year and what they taught him about PR & the world at large: specifically, the state of credibility, power, and storytelling. Let us know if you agree - or not (Matt’s always up for a good film debate). The link’s in our bio.

03/08/2026

This International Women’s Day, we’re reflecting on the power of giving to gain. When we give our support, mentorship, and platforms to women, we create space for new voices, bold ideas, and lasting change. In that spirit, we’re sharing a few words from women who continue to inspire us — leaders, trailblazers, and changemakers whose voices remind us what’s possible.

Swipe through for some of our favourite quotes.

03/05/2026

Credibility Is Built, Not Claimed.

In a world of constant noise, bold claims, and endless content, generating attention is easy. Building credibility is not.

In his latest blog, our CEO Matt Juniper explores what it really takes to build credibility today, including:

1. Alignment over announcements. What you say, do, and deliver must match.
2. Consistency over quick wins. Trust is earned over time.
3. Restraint over reaction. Not every cultural moment belongs to your brand.
4. Internal trust fuels external reputation.
5. The unseen work is what protects you when it matters most.

👉 Read the blog: https://praxispr.ca/credibility-is-built-not-claimed/

03/04/2026

In honour of turning 3, we took the celebration IRL downtown Toronto.

We took the party off the feed and into the streets with a guerilla-style drop. Passersby got surprised with custom Betty chocolate bars, turning an everyday treat into an instant moment.

If you found the golden ticket, you won $1,000. Real money. Real joy. A third birthday that gave back, done the Betty way.

02/26/2026

Betty x June We’re so excited to share Betty's first-ever artist merch collab. A limited-edition merch collection with Toronto-based Korean street artist .rt.

June wove meaningful symbols of luck and good fortune (the pig and the rooster!) into her designs, honouring her Korean heritage while keeping the pieces fun, modern, and made for everyday wear.

Dropping this week, the collection celebrates community, culture and creative collaboration. A true reflection of Betty’s commitment to reinvesting in the local talent and stories that shape it. Exclusively on the Betty app and website. All proudly made in Canada.

02/20/2026

Awards predictions? We don’t watch the stage - we build it.

This season PRAXIS will be submitting:
🥇-196 – a Canadian social launch shaking things up
🥈Betty – events that own the spotlight
🥉Purina Purple Leash Project – heartfelt storytelling that drove real impact

PRAXIS builds campaigns that train hard, launch harder, and show up ready to win.
We came to compete. 🏆

02/13/2026

Love is in the air 💘

This Valentine’s, we’re celebrating some of the brands that have our hearts. 💕
From ethics-first design to creativity that gives back, these are the brands our leadership team genuinely loves (and admires 😘) for doing things differently and doing them well.

Swipe to meet the brands we can’t stop crushing on.

02/02/2026

Our latest media relations campaign for Praxus Health is focused on helping families across Canada understand the risks and options available to help protect babies.

A recent CTV News segment featured Dr. Katharine Smart and Katrina Bellavance, who shared their insights for families, including guidance on the differences in accessing protection for each province.

Watch the segment in our link in bio and visit www.praxushealth.ca/rsv-parent for more information.

01/23/2026

2025 challenged brands to slow down, cut through the noise, and show up with credibility.

In her 2025 Year in Review blog post, PRAXIS President Erin Morra reflects on why last year became a defining moment for the agency, from navigating uncertainty to doubling down on trust, judgment, and true partnership.

As we look ahead to 2026, the focus is clear: helping brands break through with relevance and trust in an increasingly crowded world.

Read Erin’s full perspective: https://praxispr.ca/praxis-2025-year-in-review/

01/22/2026

🎨 Call for Artists: Submit Your Work to ART COMP 2026 🎨

ART COMP is now accepting submissions for its 2026 art competition and exhibition at 100 Kellogg Lane, one of Canada’s most dynamic entertainment and culture destinations.

This open-call competition invites artists of all ages and experience levels to submit their work for the chance to be one of 100 artists selected to exhibit from May to September 2026. Selected works will be showcased throughout the 100 Kellogg Lane Emporium, across both indoor and outdoor spaces, offering exceptional public exposure over a four-month exhibition period.

✨ Why apply?
• Open theme with no size limitations
• Most visual art mediums accepted
• Submit up to three original works
• Over $200,000 CAD in prizes

🏆 Awards include:
• Panel’s Choice Award: $100,000 CAD
• People’s Choice Awards: $50,000 CAD (1st), $30,000 CAD (2nd), $20,000 CAD (3rd)

🗓 Key dates:
• Submission deadline: February 1, 2026, at 11:59 p.m. EST
• Finalists notified: Week of March 22, 2026
• Exhibition: May to September 2026

📥 How to submit:
• Applications must be completed through the ART COMP online platform. Submission fees apply.
• Learn more and apply here: https://artcomp.awardsplatform.com/
• Follow on Instagram for updates.

12/29/2025

The odds are in — 2026 is shaping up to be the most unpredictable year yet for marketing, PR, and AI.

Our CEO, Matt Juniper, just dropped his 2026 predictions — this time with a sports-betting twist. Over/unders, moneylines, and parlays included. 🎯

Here’s the quick playbook:

- Over 60% of campaigns will start with an AI draft (but human editors still win the game).
- Moneyline on humans — strategy roles won’t disappear, they’ll multiply.
- Fade the spread on AI cutting flop campaigns; we’re still in the “AI slop” era.
- Over 50% of major brands will have AI “issue radars” scanning for crises 24/7.
- Parlay pick: AI search overtakes a traditional Google search.
- Lock of the year: authenticity beats AI polish. Every. Single. Time.

In 2026, success isn’t about who uses AI — it’s about who uses it better.
📖 Read the full blog by Matt Juniper: https://praxispr.ca/ai-bets-in-2026/

12/17/2025

Consolidation is reshaping the marketing and communications industry — but for Canadian brands, independence offers real advantages.

In a new blog post, PRAXIS President Erin Morra shares why independence matters now more than ever, especially in a market with distinct cultural nuances, regional differences, and regulatory realities.

At PRAXIS, independence means:
• Agility and faster decision-making
• Senior, seasoned teams on every client
• Strategies built for Canada from the start
• True partnership without global layers

Read Erin’s full perspective here: https://praxispr.ca/the-case-for-independent-canadian-agencies-in-a-world-of-consolidation/

Address

Toronto, ON

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.praxispr.ca/, https://linktr.ee/praxispr, https://praxispr.ca/credibility-is-built-not-claimed/

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