Peace Flag House - Digital Storytelling & Creative Agency

Peace Flag House - Digital Storytelling & Creative Agency Helping you tell the story of your good work. Creative Communications For The Change Makers

05/19/2020

Hey darling! How did your content creation go over the weekend?

Did you use my 3 questions to help make sure your work is answering a question? (No idea what I'm talking about? See Friday's post.)

Drop me a 🖤 if my 3 Questions to Help Satisfy Search Intention helped.

Extra points if you share something about what you created this weekend!

I'm super curious to know if my suggestions worked for you and what you found difficult or unclear.

This is the research I need to improve and I'd so love your help!

Good morning darling. This morning I rolled out of bed at 6am, wrapped up in my robe, made a pot of tea and thought of ...
05/15/2020

Good morning darling. This morning I rolled out of bed at 6am, wrapped up in my robe, made a pot of tea and thought of you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hands up 🖐 of you'll be using the long weekend to dream up some content for your audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now drop me a 🖤 if you're feeling a little 🤯 just thinking about where to start. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'll be working on content this weekend too and I wanted to offer you this little nuget I learned from studying how Google ranks pages: start with search intention.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'll say it louder in case you missed it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💥START WITH SEARCH INTENTION ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Answer these 3 questions before you start writing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. What question does your gal (aka your audience) need you to answer for her?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. How is she asking that question? What actual words and phrases is she typing into the search bar?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. What title will give her the answer clearly and directly?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Answer these 3 questions and like magic you have satisfied Goggle's desire to serve up the best answer to your gal's question and identified the keywords and phrases that must be in your title, first paragraph, and subtitles.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Good luck, have fun, and don't forget your thinking cap. Mine, because I'm extra, includes a veil.

05/12/2020

Hello darlings! I'm back this fine, cool Spring morning.

First things first. Please note these darling cashmere wrist warmers from ...only in Canada does Springtime style require little layers of cashmere for that ever-present chance of snow😛

I had a whale of a time Sunday afternoon playing with my camera and doing product shots for Lux Lavendura, a new gorgeous bundle of cashmere, lavender tea, soap and hand cream from and

Am I professional photographer? Most definitely not. But oh the joy of storytelling.

I applied my 《IRL Vision Board》strategy to develop these product shots.

Now I want to do a little research. What story do you see in these images? Can you share your perceptions below?

I want to compare your thoughts with my intentions and see how much alignment we have🙏

Your help is much appreciated 🥰😘

Darlings, I apologize for my radio silence. I've heard from a few of you wondering where I am. Worry not! I am hale and ...
03/26/2020

Darlings, I apologize for my radio silence. I've heard from a few of you wondering where I am. Worry not! I am hale and healthy. I took on a big new contract (yeah!) just before the pandemic unleashed its wrath (booo!). Needless to say, life at Peace Flag House has been quite full on. But all is well and I shall return soon with more ideas and tips for all my gals building their brands (because oh my am I learning a lot in this chaos!) and your Airs&Graces will be winging its way to your inbox soon. Stay healthy, wash your hands and stay home. And perhaps where a hat for the pure joy of it😘

We'll get through this, darlings.
03/13/2020

We'll get through this, darlings.

Have you discovered yet? Go check her, and her delightfully unexpected explorations of cities like Paris and New York, ...
03/11/2020

Have you discovered yet? Go check her, and her delightfully unexpected explorations of cities like Paris and New York, out. She crafts the perfect combination of history, travel and delight into her emails, posts, and books.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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She is a women using digital content brilliantly to build her own future, and she's one of my inspirations this International Women's Day WEEK. (Because eff a single day. I'm claiming the week.)⠀⠀⠀⠀⠀⠀⠀⠀⠀

Happy International Women's Day darlings. Give 'me hell.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Suzanne Duquet, 1916-2000Gro...
03/08/2020

Happy International Women's Day darlings. Give 'me hell.
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Suzanne Duquet, 1916-2000
Group, 1941
oil on canvas
from the upcoming exhibition 'Uninvited: Canadian Women Artists in the Modern Movement'
opens June 27, 2020
See you there.

Bonjour Thursday, you're looking bright and Spring-like. Darlings, did you enjoy the recipe for Frustration Tea in yeste...
03/05/2020

Bonjour Thursday, you're looking bright and Spring-like. Darlings, did you enjoy the recipe for Frustration Tea in yesterday's Midweek Cocktail? It's meant to help us all through these days of sunshine and snow known as Springtime in Canada 😋

Content is LEARNING. Truth, darlings. We search for the answers to questions, which could be deeply philosophical or inc...
03/04/2020

Content is LEARNING. Truth, darlings. We search for the answers to questions, which could be deeply philosophical or incredibly simple. Questions like
~where do I get a vintage teacup?
or
~ where was tea first cultivated?
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Create your content to provide answers your audience is seeking.
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This was one of the takeaways I brought home from , a content marketing conference full of questions and answers. And there were so many books recommended! My reading list has been refilled 🤓

Good morning and have you heard about the story of Madam C.J. Walker? The first women of colour to become a self made mi...
03/03/2020

Good morning and have you heard about the story of Madam C.J. Walker? The first women of colour to become a self made millionaire in the last century. She's coming to Netflix this month. We chatted about the power of digital media for women building brands and Madam Walker in Sunday's Airs&Graces. (Did you enjoy?) There are lessons to be learned from a gal like this!🥂

Are you playing the wrong role in your personal brand story?🤔 If you identify with Mrs. Maisel, Sabrina or Wonder Woman ...
02/27/2020

Are you playing the wrong role in your personal brand story?🤔 If you identify with Mrs. Maisel, Sabrina or Wonder Woman you may be, shockingly, sharing your story from the wrong perspective. And that leaves your audience watching you but not engaging with you (read: booking you as a speaker, buying your book, signing up for your class...). Tell your story as the fairy godmother, not the heroine, and guide your audience on THEIR journey not yours.😘⠀⠀⠀⠀⠀⠀⠀⠀⠀

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