DAC

DAC You can call us a "full-service digital marketing agency specializing in location-based lead generation" if you like. It’s a bit of a mouthful, though.

DAC is a leading global digital performance agency—helping businesses build, maintain and optimize their online presence through paid media, content strategy, UX, SEO, reputation management and analytics to achieve transformational growth. www.dacgroup.com

07/28/2026

Why are brands investing more media in platforms like Reddit and TikTok?
 
It’s no longer just about reaching consumers. It’s about earning third-party validation.
 
As AI becomes a bigger part of how people discover brands, conversations happening across platforms like Reddit and TikTok are becoming powerful signals of trust and authority. That means brands are investing in media where authentic conversations happen because those conversations increasingly influence both consumers and AI.
 
In this episode of Shift Happens, Nasser Sahlool is joined by Jenna Watson and Dan Temby to explore how AI is reshaping search marketing, why third-party validation matters more than ever, and what brands need to do to build authority in an AI-first world.
 
🎧 Stream Shift Happens on all listening platforms.

07/21/2026

What do people say about your brand when you’re not in the room? 👀
 
We asked Dan what Reddit says about him... and the answer didn’t disappoint. 😂
 
In this episode of Shift Happens, Nasser Sahlool is joined by Jenna Watson and Dan Temby to explore how search marketing is evolving beyond rankings and keywords. As AI changes how people discover information, they unpack why authority, third-party validation, and conversations happening across platforms like Reddit and TikTok are becoming the signals that help brands earn trust and influence both consumers and AI.
 
🎧 Stream Shift Happens on all listening platforms.

07/16/2026

What makes Snapchat different for marketers?
 
People don’t come to Snapchat to mindlessly scroll. They come to connect. And that creates a very different opportunity for brands.
 
In this episode of Shift Happens, Nasser Sahlool and Bob Cornwall from Snap Inc. explore why user intent matters, how connection drives attention, and why showing up at the right moment can lead to stronger engagement and better business outcomes.
 
Stream Shift Happens on all listening platforms (Link in bio) 🎧

07/07/2026

What makes Snapchat different from other social platforms?
 
Today’s consumers are overwhelmed by endless feeds and constant notifications. That’s one reason platforms like Snapchat, built around private connection rather than public broadcasting, are resonating more than ever.
 
In this episode of Shift Happens, Nasser Sahlool and Bob Cornwall from Snap Inc. unpack the behavioural shift reshaping social media, and why understanding how people want to communicate is becoming just as important as where they spend their time.
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

06/30/2026

What if your customers could ask your leadership team anything?
 
That’s exactly what EQ Bank did on Reddit . Through an AMA (“Ask Me Anything”), their VP of Product invited users to ask questions, share feedback, and surface the things no one else had been able to answer.
 
In a world where brands are constantly trying to talk to consumers, this is a reminder that sometimes the most powerful thing you can do is listen.
 
In this episode of Shift Happens, Nasser Sahlool and Neil Cameron explore how brands can build trust on Reddit by showing up with transparency, openness, and a willingness to have real conversations.
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

06/23/2026

Why are people turning to Reddit more in the age of AI?
 
As AI search grows, people are still looking for something machines can’t fully replicate: real conversations, lived experiences, and communities built around shared interests. Sometimes that means researching a major purchase. Sometimes it means finding a community dedicated to running with dogs.
 
In this episode of Shift Happens, Nasser Sahlool sits down with Neil Cameron to explore how conversations on Reddit are reshaping search, trust, and purchase decisions, and why brands need to understand where people go when they want more than just an answer.
 
Stream Shift Happens on all listening platforms (Link in bio) 🎧

06/16/2026

What’s the biggest thing marketers need to rethink about TV today? 
 
The future of TV isn’t linear or streaming. It’s both. Audiences move seamlessly across channels, and brands need to plan accordingly. 
 
In this episode of Shift Happens, Nasser Sahlool and Mike Fogarty from Tatari unpack why convergent TV requires a more integrated approach to planning, buying, and measurement, and why the biggest opportunity may lie in seeing the entire TV ecosystem as one connected channel. 
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

06/09/2026

TV was never dying. It was changing. 
 
For years, marketers thought the traditional television model was on its way out. But according to Mike Fogarty, that missed the bigger picture. TV didn’t disappear, it evolved. 
 
In this episode of Shift Happens, Nasser Sahlool and Mike Fogarty from unpack what marketers got wrong about the “TV is dead” narrative, how TV fits into the modern marketing funnel, and how brands can navigate the new reality of convergent TV. 
 
The challenge today is not whether TV matters. It is understanding how to operate in a fragmented ecosystem where linear, streaming, connected TV, and digital video all work together. 
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

06/02/2026

How do you keep your team motivated in uncertain times?
 
In times of constant change, it’s easy for teams to become hesitant, overthink decisions, or avoid risk altogether. But the organisations that keep momentum are the ones creating environments where people feel empowered to act, experiment, and learn without fear of failure.
 
In this episode of Shift Happens, Nasser Sahlool and Jared Hendrickson unpack how marketing leaders can turn anxiety into action, build clarity during uncertainty, and keep teams motivated when everything around them is changing.
 
Stream Shift Happens on all listening platforms (Link in bio) 🎧

05/26/2026

When shift happens, the best leaders....
 
…have plenty of toilet paper. 🧻
 
Not every leadership lesson needs a framework. Sometimes surviving uncertainty just means being prepared for chaos before everyone else is.
 
In this episode of Shift Happens, Nasser Sahlool and Jared Hendrickson unpack how marketing leaders can stay calm, create clarity, and keep teams moving forward when everything around them is changing.
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

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