DAC

DAC You can call us a "full-service digital marketing agency specializing in location-based lead generation" if you like. It’s a bit of a mouthful, though.

DAC is a leading global digital performance agency—helping businesses build, maintain and optimize their online presence through paid media, content strategy, UX, SEO, reputation management and analytics to achieve transformational growth. www.dacgroup.com

05/26/2026

When shift happens, the best leaders....
 
…have plenty of toilet paper. 🧻
 
Not every leadership lesson needs a framework. Sometimes surviving uncertainty just means being prepared for chaos before everyone else is.
 
In this episode of Shift Happens, Nasser Sahlool and Jared Hendrickson unpack how marketing leaders can stay calm, create clarity, and keep teams moving forward when everything around them is changing.
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

05/22/2026

“What’s one thing you wish more people knew about DAC?”
 
At this year’s DAC Summit, Sonia Allard asked leaders from across our international offices, including Mike Fantis, Aleksa Beniusis, Alberto Balmisa, John Eysseric, and Cedric Bellenger, a deceptively simple question.
 
Their answers pointed to something deeper than services, offices, or capabilities.
 
Something that doesn’t always appear in pitch decks or headlines.
 
But something that might just be what makes DAC, DAC. 
 

05/19/2026

What’s being overhyped in search right now?
 
Yes, search is changing. AI overviews, ChatGPT, Perplexity, and answer-based experiences are reshaping how people discover information. But that doesn’t mean traditional search is disappearing anytime soon. Google search volume is still growing, and the bigger risk for brands may actually be overreacting to every new AI tactic.
 
In this episode of Shift Happens, Nasser Sahlool and Matt G. Southern from SEJ separate the signal from the noise in today’s search landscape and unpack why durable SEO strategy still matters in a world of AI-driven discovery.
 
Stream Shift Happens on all listening platforms 🎧 (Link in bio)

05/12/2026

Remember when Gossip Girl tried to make “Bing” happen?

Turns out Bing still matters more than most marketers realize.

In this clip, Nasser Sahlool and Matt G. Southern from SEJ unpack why Bing still plays a critical role in modern search strategy. ChatGPT’s web search results are powered by Bing’s index, meaning your visibility in AI-generated answers depends in part on how Bing understands and crawls your site.

AI search may feel new, but some of the fundamentals still matter more than ever.

Stream the full episode of Shift Happens 🎧 (Link in bio)

05/05/2026

What should marketers be doing right now to prepare for agentic AI?

In this clip, Nasser Sahlool and Dan Temby break down what brands should be doing today to stay relevant with the growing emergence of AI agents.

That means:
→ Working with technical teams
→ Exploring protocols like Web MCP & UCP
→ Building plugins that integrate directly into AI marketplaces like ChatGPT & Anthropic

Because as agentic commerce emerges, discovery won’t happen the way it used to. Your brand won’t just need to be found, it will need to be selected by AI systems acting on behalf of users. The brands that prepare now will be the ones that show up when it matters.

Stream the newest episode Shift Happens on all listening platforms 🎧 (Link in bio)

04/28/2026

What can 50 First Dates teach us about AI agents?

In this clip, Nasser Sahlool and Dan Temby use the movie as an analogy for how agentic AI actually works.
Just like Drew Barrymore in 50 First Dates, AI agents need to be primed on who they are before taking action. In systems like OpenClaw, that context lives in a “Soul” file, a set of instructions from its operator that defines the agent’s identity, values, and behavior, reflecting the user it represents.

In an evolving world where more AI agents are making decisions on behalf of humans, your brand isn’t being experienced the way you designed it. It’s being interpreted through structured data, context, and the “instructions” those agents are given by its user.

Which raises a big question:
👉 If AI agents are making decisions for your customer, how is your brand being interpreted by them?

Stream the newest episode Shift Happens on all listening platforms 🎧 (Link in bio)

04/21/2026

Social media isn’t just about VISIBILITY anymore. It’s about CONNECTION.

Too many brands are still measuring success by reach and impressions, but that’s only part of the picture. The real question is whether your content is building recognition, trust, and repeat engagement over time.

In this episode of Shift Happens, Nasser Sahlool and Jessi Wood break down what it takes to succeed on social in 2026, from building for real user behavior to creating content that builds long-term brand affinity.

Stream Shift Happens on all listening platforms 🎧

04/16/2026

Meet Juice 🐷, the real social media star.

With his own Instagram following, he’s a perfect reminder of how social has changed. It’s no longer just about being seen, it’s about being relatable, engaging, and worth following.

In this episode of Shift Happens, Nasser Sahlool and Jessi Wood break down how social has evolved from a broadcast channel into a driver of connection, trust, and loyalty, and what brands can learn from it.

Because today, attention is earned… not just captured.

Stream Shift Happens on all listening platforms 🎧

04/08/2026

Media hasn’t become more expensive. It’s become more volatile.

In today’s auction environment, performance doesn’t shift because you changed something. Major players like Temu and Shein are constantly ramping up and pulling back, creating ripple effects that make performance feel unpredictable, even when your strategy stays the same.

In this episode of Shift Happens, Nasser Sahlool and Felicia Delvecchio examine how these low-cost e-commerce giants are reshaping ad auctions in 2026. They explore what that means for marketers, and how teams can respond without overreacting.

Stream Shift Happens on all listening platforms 🎧

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