Juniper Park\TBWA

01/24/2024

He's home! The awe-inspiring and award-winning Adam Reeves has joined TBWA\Group Canada as CCO! 🙌

Having built his career in the USA, with numerous Cannes Lions, Effies, and Webby awards, as well as a Grammy, an Emmy nomination and has twice been included in the permanent collection of the MOMA.

We're very happy to have him on the TBWA team! Welcome Adam 🏴‍☠️

09/25/2023

We are proud to share that our work for Signal for Help has been recognized by Communication Arts and will be featured in their November/December issue! 🎉

Winning in both the Digital Advertising and Best In Show categories, we are incredibly excited for the acknowledgement of this life-saving work. Thank you Communication Arts and our incredible clients at the Canadian Women's Foundation.

06/09/2023

Our work with the Canadian Women's Foundation, 'Change the Story', was spotlighted on LBBonline - Little Black Book's Behind the Work. Building off the Signal for Help to directly address responders before they see the signal, this work was informed by statistics and worked to show juxtaposing story lines in a :60 PSA. Read more on what went into the work from Josh Neufeldt below.

Little Black Book, The teams from Juniper Park\TBWA and the Canadian Women’s Foundation discuss the use of interwoven storylines to sensitively explore the small signs of abuse, writes LBB’s Josh Neufeldt

04/26/2023

Backslash’s much-anticipated 2023 Edges are here.

More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future.

In the face of cultural complexity, Edges offer a way to codify the chaos and map out a strategic blueprint for the future. They also provide plenty of reasons to be optimistic about what’s ahead, as you’ll see in this year’s 39 cultural shifts.

These shifts were born from the expertise of over 300 global TBWA Culture Spotters—leveraging insight from Bogotá to Berlin, Kigali to Kuala Lumpur, New Delhi to Toronto.

Download the complete Edge glossary here: http://www.backslash.com/edges

04/24/2023

When you know how to respond, you can change the story. Our new work with the Canadian Women's Foundation, 'Change the Story', builds off the Signal for Help to directly address responders before they see the signal.

Learn more, take the course and become a responder at signalforhelpresponder.ca

04/21/2023

🎉2nd in campaigns, 3rd in agencies and 6th in networks 🎉

We are happy to announce that we've earned 2nd place out of 1029 ranked campaigns for 'Signal for Help', come in 3rd out of the best 658 agencies and TBWA\Worldwide has ranked 6th on the best 20 networks in the 2022 Good Report!

Huge thank you to Act Responsible and WARC for recognizing the work we've done for good!

04/18/2023

Our newest work for the Canadian Women's Foundation, 'Change the Story', presents differing outcomes in a story of gender-based violence. Aimed at responders, the PSA seeks to tell viewers that when you know how to respond to the signs of abuse, you can change the story. Read the full article on LBBonline - Little Black Book, watch the PSA and find resources on how to be a responder below.

Little Black Book, In the third evolution of the Signal for Help Campaign, the Canadian Women’s Foundation and Juniper Park\TBWA spotlight the importance of responders in an impactful PSA

04/17/2023

The is a silent, one-handed gesture that was introduced in the early days of the pandemic to help combat the rise of domestic violence incidents during lockdown. Created in partnership with the Canadian Women's Foundation, it has been saving lives around the world ever since.

We are grateful to share that this week the signal reached an even larger audience: the hit US crime drama ‘Law and Order’ featured a woman using the signal to let officers know she needed help. The signal helped her get out of a dangerous situation and potentially save her life. Just like it has done for real-life victims of domestic violence and other forms of exploitation around the globe.

You can watch the episode extract here: https://www.youtube.com/watch?v=qgzHtxU0OIg

Please continue to share the signal to help as many people as possible to know how to use it, how to recognize it and importantly, what to do when they see it.

To learn more, take the mini course and become a signal responder, go to signalforhelpresponder.ca

Cosgrove (Jeffrey Donovan) and Shaw (Mehcad Brooks) visit a cult house to get answers about a murder victim, and Cosgrove recognizes a cry for help from one ...

04/11/2023

We’ve been shortlisted! 🎉 Our work for the Canadian Women's Foundation Signal for Help Responders has been shortlisted in five categories at The One Club for Creativity 2023. Looking forward to hearing more on April 24th!

03/29/2023

Our TBWA\Group Canada CEO, Eve Rémillard Larose spoke to Ad Forum about the never-ending work to move forward as an industry. Covering everything from gendered stereotypes, equity in the workplace to her advertising role models, learn more about how Eve steers our TBWA\Group Canada ship in the full article below!

Eve Remillard-Larose, CEO of TBWA\Group Canada, expounds on the ways we can move forward; putting aside personal biases to better understand each other, le...

03/20/2023

Being a category of one brand is better than being one in a category.

“It’s a Canada Thing," highlights the important and unique role CBC serves as the home of diverse and inclusive programming that reflects the whole of our country.

“With ‘It’s a Canada Thing,’ CBC is here for all of Canada, serving all of the people who make up our amazing, diverse, beautiful country.” says our president, David Toto.

Read up on this campaign, and the inspiration behind it, in the full article from Strategy below.

https://strategyonline.ca/2023/03/17/cbcs-new-campaign-aims-to-show-it-is-a-part-of-canada/

03/08/2023

Happy International Women's Day from all of us at Juniper Park\TBWA. Today we are making time to both celebrate women's contributions to history, society and culture, and also to acknowledge the challenges women continue to face time and time again. This year, inspired by the TYPISM Community around the world, our global collective took this years theme to call on designers around our collective to interpret the theme with lettering.

One of our designers, Kristina Cruz-Pura, was inspired by seeing herself in the women around her. Bringing in the mimosa flower, the official flower of International Women's Day, this piece reflects the shared resilience, growth and strength of all women.