05/22/2026
ENJOY, IT’S FROM EUROPE
We were proud to lead the EU Policy and Outreach Partnership in Canada for the EU Products Campaign, bringing the “Enjoy, It’s from Europe” experience to life through a Christmas Market Activation in Toronto.
Over the course of two months, we created an immersive campaign designed to introduce Canadians to the quality, authenticity, and heritage of EU agricultural products, with a special focus on Geographical Indications (GI) products. Through storytelling, tastings, and educational experiences, the campaign highlighted what makes EU food and beverage products unique.
The week-long activation featured pop-up booths with tastings and product demonstrations, charcuterie board experiences showcasing premium EU ingredients and sustainability, a social media campaign supported by influencers and media partnerships, and the production of a highlights video and photo album capturing the event.
The campaign successfully increased awareness of EU products in Canada while creating meaningful connections between European exporters and Canadian consumers. More than an event, it was an experiential journey celebrating the heritage, quality, and craftsmanship behind EU products — setting a benchmark for future activations across Canada.
FoodCulture EUInCanada AgencyWork TorontoEvents