Amplify Solutions

05/31/2019

In our Gen Z study, we released this Wednesday, we found that Canadians aged 16-23 will revive retail if brands continue to improve their in-store experiences. 45% of Gen Z consumers prefer shopping in-store while only 16% said that they prefer shopping online.

More results on Amplify's Gen Z study in Strategy today:

A new segment-specific survey also finds that purchases are more influenced by friends and family than by influencers.

05/29/2019

After several months of work, we are proud to share that the Amplify team is releasing Canada’s first comprehensive Gen Z study in partnership with the Globe & Mail.

From January to March, we surveyed 1,200+ Canadians aged 16-23 inquiring on values, habits, finances, purchasing habits, and much more. We are fortunate to have some of the findings published in AdWeek today.

This generation is vastly different than the cohorts preceding it. If you’re interested in learning why, and how you can prepare for Gen Z, check out today’s AdWeek feature, linked here: https://www.adweek.com/brand-marketing/infographic-friends-influence-purchasing-decisions-for-81-of-canadian-gen-zers/?fbclid=IwAR2XuXN33JuYFDdUNIbzSbjGn5oXrwLR2v5HZvk2-bieWTWL414htIbcFpEin

In the comments is the full study.

That’s followed by family (73%) and online reviews (62%).

11/23/2018

We have been busy working on a project with the Beer Store! Excited to announce the launch of their Home Delivery App, enabling 19+ consumers in the GTA, Kitchener-Waterloo, and Ottawa to order beer to their doors, received in 2 hours or less! Click the link below to give it a try - http://onelink.to/fwptzh

Thanks to the Func.Media team for putting this video together. Check out the hashtag on Instagram to see more!

11/15/2018

Here’s a quick look into a Back to School campaign the team ran with Lyft! We had a blast on this one. Video credits:

11/14/2018

It was a busy (fun!) back to school season running campaigns with some wonderful clients. Here’s a glimpse into our Molson, Old Style Pilsner project. Stay tuned for more!

07/23/2018

Excited to share that we have partnered with FUSE Live, one of Canada’s leading experiential agencies. We are grateful for this alliance, enabling us to provide expanded services in youth and student-focused experiential, brand ambassador and digital influencer campaigns. This partnership increases our scope and scale delivering significant added value to our clients.

Interested in learning more? Click the link below for the full release.

https://bit.ly/2uJhp6b

06/20/2018

Amplify is in Forbes today! Founder, Kieran Mathew shares insights into marketing to Gen Z in this article below!

The most inspired brands in the modern market are the ones that are not only tell their stories through tried and true channels, they live it in ways that allow modern consumers to see them prove their commitment to what they believe in, and participate as a result.

03/28/2018

We had a blast collaborating on this Unilever - St. Ives Glow on the Go campaign. We were fortunate to participate in this program throughout Ontario and Quebec. It was a fun and immersive experience for all involved.

More photos in the comments :)

03/26/2018

Apologies for going quiet on you, we've been working! The Amplify team is excited to share what we have been working on over the next few weeks - stay tuned.

First, check out this blog from Kieran Mathew on Instagram's new product shopping feature, an opportunity for brands to drive ROI on their feeds.

On March 20th, e-commerce retailers in Canada, Australia, Germany, the U.K., Spain, Brazil, Italy and France were given the opportunity to…

09/13/2017

Summer analyst, Taha Rizwan discusses his learnings during his first experience in a startup ecosystem at Amplify!

Read Time: 3min

Over the past summers, I had the pleasure of working with a Marketing firm based in Toronto, my first ever involvement with a start-up…

07/31/2017

Trying to drive conversions in the student market? We have you covered.

http://www.huffingtonpost.com/entry/millennial-marketing-firm-brings-companies-grow-into_us_597eca63e4b06b305561d239

With the negative press surrounding Millennials and post-Millennials, which aren’t predicated on facts. The generations are the most socially accepting, ...