Innovate By Day

Innovate By Day Innovate by Day is a leading strategic marketing, social media and digital content studio that empow

We are Canada’s leading strategic marketing & digital content studio specializing in the entertainment industry. Our enthusiasm for fandoms and desire to connect directly with audiences drives our work. Under the guidance of Chief Strategist Deb Day, we transform your goals and objectives into multifaceted marketing campaign and produce creative content to support them.

Spring cleaning your digital presence isn’t about starting over.It’s about making sure every online touchpoint still ref...
05/28/2026

Spring cleaning your digital presence isn’t about starting over.

It’s about making sure every online touchpoint still reflects who your organization is today.

Over time, websites, social platforms, newsletters, landing pages, forms, bios, and calls to action can fall slightly out of sync. Maybe an offer is outdated. Maybe a link is broken. Maybe your About page no longer captures the work you actually do.

Individually, these details may feel small. Together, they shape how clearly and confidently people understand your brand.

In our latest blog, Spring Cleaning Your Digital Presence: Small Updates That Build Stronger Brand Trust, we explore how organizations can review their digital ecosystem using a simple framework: Keep, Tweak, and Trash.

The goal isn’t perfection. It’s clarity.

👉 Read the full blog: InnovateByDay.ca/Spring-Cleaning-Your-Digital-Presence/

05/26/2026

Wishing a very Happy Birthday to Calvin, our Web Team Lead & Senior Full Stack Developer! 🥳

Whether he’s building amazing web experiences, enjoying life as a new dad, or giving us our favourite bird-on-camera moments (we love you, Blue!), Calvin brings so much greatness to the IBD team.

Thank you for all your hard work and the incredible energy you bring to our team. Have a fantastic birthday! 🎂🎈

Global Accessibility Awareness Day is a reminder that accessibility is not a checkbox. It’s lived experience.At IBD, we ...
05/21/2026

Global Accessibility Awareness Day is a reminder that accessibility is not a checkbox. It’s lived experience.

At IBD, we spend a lot of time thinking about the details: captions, alt text, readable design, clear formatting, accessible video, and how people actually experience content online.

Those details matter.

But accessibility is also bigger than a technical checklist.

It’s about who gets to participate.
Who gets to be understood.
Who gets to tell their own story.

That’s one of the reasons we’re proud to support Crip Trip Season 2.

Crip Trip is funny, chaotic, honest, uncomfortable, and completely unfiltered. It follows Danny and Fred through friendship, care systems, creative ambition, travel, access barriers, and the kind of real-life moments that don’t fit neatly into a polished message.

And that’s exactly why it matters.

This Global Accessibility Awareness Day, we’re spotlighting stories that push the conversation forward and the storytellers who refuse to flatten disability into something easy to consume.

Watch Crip Trip Season 2, now streaming on AMI+ : AMIPlus.ca/CripTrip?s=2/

Some of the IBD team got together in person for an AI brainstorming session 💡We spent time testing tools, swapping ideas...
05/20/2026

Some of the IBD team got together in person for an AI brainstorming session 💡

We spent time testing tools, swapping ideas, and talking about what’s been helpful in our day-to-day work.

There were big ideas, small workflow wins, and a few “wait… it can do that?” moments along the way. Not to mention, a cake to celebrate Joe's birthday!

For us, AI isn’t about replacing creativity. It’s about making more room for it; more space for strategy, storytelling, and the human ideas that make the work stronger.

What’s one task you’d love AI to make a little easier?

05/19/2026

Leadership can feel heavy when it’s carried alone. Last week's event was a reminder that it doesn’t have to be.

Deb spoke at TEC Canada TEC Connect: Celebrating Women in TEC, sharing her keynote Resilience, Optimism, and the Power of Community with a room full of leaders, business owners, and changemakers.

What made the afternoon so special was how interactive it felt. This wasn’t only a keynote; it was a real conversation about what it means to lead with support, perspective, and community around you.

A few moments that stood out:
✨ “Optimism is not a mood. It’s a strategy.” A powerful reframe from Deb, for anyone navigating uncertainty, growth, or change.
✨ The openness in the room as leaders reflected on the Solo Founder Myth and the pressure to carry so much alone.
✨ The reminder that leadership doesn’t have to happen in isolation when we create spaces where people feel seen, heard, and supported.

Thank you to TEC Canada and everyone who joined for such a thoughtful and energizing event.

When was the last time you refreshed your social presence?Spring is a natural time to reset, and your digital presence i...
05/13/2026

When was the last time you refreshed your social presence?

Spring is a natural time to reset, and your digital presence is no exception.

Over time, things can get a little cluttered:
• Outdated bios
• Broken links
• Old content that no longer reflects your brand

Before jumping into creating more, try a simple check-in:
Keep. Tweak. Trash.

✔️ Keep what’s still working
✏️ Tweak what could be updated
🗑 Remove what no longer aligns

Even a quick 15-minute refresh can make your content feel clearer, current, and intentional.

What’s one thing you’ve been meaning to update?

05/08/2026

Happy 3rd Workiversary, Laurie-Anne! 🎉

Today, we’re celebrating three years of Laurie-Anne, our Bilingual Project Manager.

She keeps projects moving, brings so much care to the work, and never fails to make our team smile with her iconic joke of the day during priorities meetings.

Laurie-Anne, we’re so grateful for your humour, heart, and everything you bring to the team. 🦆

Here’s to three years! 💛

Deb has been spending a lot of time in rooms filled with candid conversations, shared insight, and leaders navigating th...
05/07/2026

Deb has been spending a lot of time in rooms filled with candid conversations, shared insight, and leaders navigating the realities of change.

From recent gatherings, including the TEC Canada National Member Conference, to the conversations still ahead, one theme keeps coming through clearly: we are not meant to lead in isolation.

On May 14, Deb Day is bringing that perspective to TEC Connect: Celebrating Women in TEC in Cambridge with her keynote, Resilience, Optimism, and the Power of Community.

This won’t be a typical “sit and listen” keynote. Deb is creating space for real-time connection, shared insight, and honest conversation, the kind that reminds you support isn’t a nice-to-have in leadership. It’s part of the work.

If you’ve been feeling the weight of doing it all solo, this is the kind of room you want to be in.

📍 Storehouse 408, Cambridge
🗓 Thursday, May 14
⏰ 11:00 a.m. – 2:00 p.m.

🎟 Early bird pricing is available until May 11: $129
After that, tickets increase to $179.

Spaces are limited to keep the experience high-quality and interactive.

Claim your ticket: luma.com/dlex9imm

04/29/2026

Happy Birthday to our Senior Video Editor & Creative Producer, Joe! 🎬🦇

We’re celebrating Joe today the only way that makes sense: with copious amounts of coffee, an all-black dress code, a classic horror movie, and giving his pugs the day off from their assistant editing duties.

Hope you have the best day, Joe! ☕️🐾

Although we’re a remote team, we always love the opportunity to get together offline! ☕️Deb and Sharmin (along with Shar...
04/27/2026

Although we’re a remote team, we always love the opportunity to get together offline! ☕️

Deb and Sharmin (along with Sharmin’s husband, Ayaan) got together for breakfast this week. Nothing beats trading screen time for real-life catch-ups over good food. 🥞

How often do you get to see your team IRL?

Address

905 Danforth Avenue
Toronto, ON
M4J1L8

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

Telephone

+14163604060

Website

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