Jesson + Company Communications Inc.

Jesson + Company Communications Inc. Jesson + Co. is a leading Canadian PR Agency with deep experience in luxury goods, travel + lifestyl

Jesson + Company Communications is a full-service public relations company positioned in that sweet spot between expensive, process driven large agencies and tactical boutiques. We offer sophisticated issues management and on-brand strategies with all the dexterity and nimbleness the modern marketplace demands. Whether you are an international company with local Canadian issues or a Canadian company seeking international awareness, we have solutions that will work for you.

A day in northern Martinique can begin more than 1,300 metres above sea level and end with your feet in the Caribbean Se...
09/16/2026

A day in northern Martinique can begin more than 1,300 metres above sea level and end with your feet in the Caribbean Sea.

Mount Pelée dominates the landscape here, surrounded by dense tropical vegetation and hiking trails that climb across its volcanic terrain. At its base sits Saint-Pierre, a city forever linked to the volcano after the eruption of 1902 destroyed much of what was then Martinique’s cultural and economic centre.

From Saint-Pierre, follow the Caribbean coast north and the landscape changes again. Beaches such as Anse Céron and Anse Couleuvre trade the Caribbean’s familiar pale sand for volcanic black shores framed by thick greenery.
Volcano, rainforest, history and sea, all within a remarkably small corner of the island.

Along Martinique’s coastline, a centuries-old fishing tradition has evolved into one of the island’s most distinctive cu...
09/02/2026

Along Martinique’s coastline, a centuries-old fishing tradition has evolved into one of the island’s most distinctive cultural symbols.

The yole ronde is an unusual vessel. Built without a keel or rudder, its lightweight, shallow design was originally well suited to coastal fishing, allowing fishermen to navigate close to shore and easily bring their boats in and out of the water.

Keeping one upright, however, requires some ingenuity. Crew members climb onto long wooden poles, known as bwa dressés, extending over the sides of the boat and using their own body weight to counterbalance the force of the wind.

As motorized fishing boats became more common, racing helped give the traditional yole a new life. Today, the colourful boats are at the centre of the annual Tour des Yoles Rondes, when crews race around Martinique as spectators follow the action from land and sea.

In 2020, the tradition and the community-led work to preserve its construction and sailing practices were recognized by UNESCO. 🇲🇶

Golden, crispy, and packed with flavour, accras de morue are one of Martinique’s most iconic bites…but they also tell th...
07/26/2026

Golden, crispy, and packed with flavour, accras de morue are one of Martinique’s most iconic bites…but they also tell the story of the island itself.

Their origins can be traced back to West Africa, where a similar fritter known as àkàrà was prepared long before it reached the Caribbean. As cultures and ingredients came together over centuries, the recipe evolved in Martinique, incorporating salted cod, vegetables or shrimp, fresh herbs, spices, and local seasonings to create the accras enjoyed today.

Today, you’ll find them everywhere, from local markets and beachside snack bars to family celebrations and Creole restaurants. Every cook has their own recipe, but one thing remains the same: they’re best enjoyed hot, shared with friends, and often served with a spicy sauce chien. 🌶️

One bite, and you’re tasting generations of Martinique’s history, culture, and culinary tradition.

When the temperatures rise, Morocco heads for the coast. 🏝️From the surf culture of Taghazout to the breezy streets of E...
07/23/2026

When the temperatures rise, Morocco heads for the coast. 🏝️

From the surf culture of Taghazout to the breezy streets of Essaouira, the golden beaches of Agadir, the dramatic coastline of Mirleft, and the peaceful lagoon of Oualidia, Morocco’s Atlantic coast offers a completely different side of the country during the summer months.

Which stop would be first on your itinerary?

🎶 What Fête de la Musique Looks Like in MartiniqueOn June 21, music took over Martinique.From live bands and street perf...
07/06/2026

🎶 What Fête de la Musique Looks Like in Martinique

On June 21, music took over Martinique.

From live bands and street performances to impromptu concerts in public squares, Fête de la Musique transforms towns and cities across the island into one giant celebration of music and culture.

No tickets. No dress code. Just great music, local talent, and plenty of reasons to stay out a little later than planned. 🎤✨

You can stay in a hotel anywhere, but a riad is something else entirely. 🇲🇦Hidden behind unassuming doors, Morocco’s ria...
07/06/2026

You can stay in a hotel anywhere, but a riad is something else entirely. 🇲🇦

Hidden behind unassuming doors, Morocco’s riads open into peaceful courtyards filled with citrus trees, tiled fountains, candlelight, and rooftop terraces overlooking the city skyline.

One of the country’s most iconic stays, 𝐋𝐚 𝐌𝐚𝐦𝐨𝐮𝐧𝐢𝐚 𝐌𝐚𝐫𝐫𝐚𝐤𝐞𝐜𝐡 blends traditional Moroccan craftsmanship with legendary luxury. Think hand-carved details, lush gardens, intimate courtyards, and spa spaces that feel worlds away from the energy of the medina outside.

But the magic of riads goes beyond aesthetics. Breakfasts stretch slowly across rooftop terraces. Staff remember your tea order. Evenings feel quiet and intimate, even in the middle of Marrakech.

It’s the kind of stay that completely changes the way you experience Morocco.

🐢 Martinique’s crystal-clear waters are home to several species of sea turtles, making the island one of the Caribbean’s...
06/30/2026

🐢 Martinique’s crystal-clear waters are home to several species of sea turtles, making the island one of the Caribbean’s most memorable destinations for marine life encounters.

Popular snorkelling spots such as Anse Dufour, Anse Noire, and Les Anses-d’Arlet offer visitors the chance to spot turtles gliding gracefully through seagrass beds and shallow coastal waters. While sightings can never be guaranteed, June’s calm conditions make it an excellent time to explore.

If you’re lucky enough to encounter one, remember to admire from a respectful distance and help protect these incredible animals and their habitat. 💙

There’s something about Marrakech after sunset. The heat softens, the lanterns glow, and suddenly the city feels even mo...
06/29/2026

There’s something about Marrakech after sunset. The heat softens, the lanterns glow, and suddenly the city feels even more cinematic. ✨

Start the evening with dinner at Nomad overlooking the medina rooftops, then wander through Jemaa el-Fnaa as musicians, storytellers, and food stalls bring the square to life.

For cocktails and live music, Kabana has become a favourite for its rooftop atmosphere and views of the Koutoubia Mosque at night.

And somehow, the night usually ends with mint tea somewhere you didn’t plan on finding. 🌙

🌊 June is one of the best times to enjoy the water in Martinique. With sea temperatures reaching their warmest levels of...
06/25/2026

🌊 June is one of the best times to enjoy the water in Martinique. With sea temperatures reaching their warmest levels of the year, it’s the perfect season for swimming, snorkelling, paddleboarding, sailing, or simply cooling off after a day of exploring.

From the calm waters of Les Salines to the colourful marine life found along the south coast, every beach day feels a little more inviting this time of year.

The only question is: beach chair or snorkel mask? ☀️🐠

Address

77 Bloor Street West, 6th Floor
Toronto, ON
M5S1M2

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+14163237828

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