Big Red Oak

Big Red Oak Big Red Oak is a creative content agency providing solution-based video and marketing services.

Big Red Oak is a full-service creative content agency, giving our busy clients peace of mind through our professional expertise and strategic solutions to their marketing and communications challenges. Our team of videographers, producers, designers, illustrators, animators, writers, editors, photographers, communicators, marketers and strategists reach the audiences that matter with content that makes an impact.

08/07/2026

How do you market something people can’t buy yet?

Commonwealth Fusion Systems is taking on exactly that challenge.

Rather than waiting for fusion energy to become commercially available, they're building awareness today through creators, entertainment, culture, and live experiences. The goal is to make fusion feel less like a distant scientific breakthrough and more like something people want to pay attention to.

It's a valuable lesson for companies across the clean energy sector.

Building a strong brand doesn't have to wait for commercialization. The organizations that communicate their vision early, educate consistently, and engage people along the way will be better positioned when the market catches up.

Sometimes the conversation needs to start long before the product is ready.

07/20/2026

Today's Campaign Kudos 🙌 goes to Ausgrid!

One of the biggest challenges in energy marketing is assuming people need more information.

Often, they already understand the benefits. What’s missing is the confidence to take action.

Ausgrid’s "The Switch Is On" campaign is a great example. Instead of explaining home electrification again, it focuses on reducing hesitation by using social proof to show that others are already making the switch.

It’s a reminder that the gap between awareness and action isn’t always closed with more facts. Sometimes, the most effective marketing helps people feel ready to take the next step.

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07/03/2026

Today's Campaign Kudos 🙌 goes to Green.com.au

Most solar campaigns focus on cost savings. This one starts with cemeteries.

"The Solar Inheritance" campaign takes an unexpected approach to highlight a real issue: many people are still locked out of rooftop solar because they rent, live in apartments, or simply don't own the roof above them.

It's bold, a little provocative, and impossible to ignore—but that's exactly why it works.

Rather than selling solar through the usual financial benefits, the campaign tells a bigger story about accessibility, equity, and who gets to participate in the energy transition.

It's a great reminder that the strongest marketing often goes beyond promoting a product. By uncovering the deeper tension within an industry, brands can create stories that resonate, spark conversation, and leave a lasting impression.

05/29/2026

Today’s Campaign Kudos 🙌 goes to Lightforce Solar

Lightforce Solar gets something a lot of energy brands miss:
Once a category starts to mature, you cannot keep marketing it like it is brand new.

“Solar is Bloody Obvious” skips the jargon and sells solar with confidence. That is what makes it work.

At , we asked attendees one simple question: “What’s one thing you wish people knew about nuclear?” ⚛️The answers quick...
05/19/2026

At , we asked attendees one simple question: “What’s one thing you wish people knew about nuclear?” ⚛️

The answers quickly revealed some common themes. Words like reliable, safe, healthcare, low emissions, and jobs came up again and again. This highlighted how broad the impact of the nuclear industry really is.

One message stood out in particular: medical isotopes. This is a powerful reminder that nuclear is doing more than powering communities. It's supporting diagnostics, cancer treatments, and critical healthcare around the world.

If you had to add one word to this, what would it be?

05/15/2026

Today’s Campaign Kudos 🙌 goes to E.ON.

Their campaign nails a feeling a lot of industries are running into right now: People are exhausted by endless future-focused messaging.

Net zero goals. Big ambitions. Long timelines.

At a certain point, audiences stop asking what’s the plan? and start asking where’s the proof?

That’s why this campaign works so well.
⚡ Builds around real frustrations.
📊 Leads with proof instead of promises.
📈 Sells momentum, not ambition.

The strongest campaigns make people feel like change is tangible, visible, and already underway.

05/11/2026

At , we asked people one simple question:
“What do you wish more people knew about nuclear?”

From the role nuclear plays in healthcare and cancer treatment, to the opportunities it creates across communities, to Canada’s leadership in the space, one thing became clear:
There’s so much more to nuclear than most people realize. ⚛️

We heard perspectives on innovation, reliability, medical isotopes, collaboration, and the real-world impact this industry has every single day. We agree, these are conversations more people should be having.

Big thanks to everyone who shared their insights with us at .

What would you like to learn more about when it comes to nuclear? Drop it in the comments 👇

conference brought a clear reminder of both the opportunity and the gap facing the sector.Across sessions and conversa...
05/05/2026

conference brought a clear reminder of both the opportunity and the gap facing the sector.

Across sessions and conversations, there was strong momentum around Canada’s leadership in nuclear innovation.

The CNIC Awards Reception celebrated the innovation powering Canada’s isotope ecosystem and the country’s leading edge in this space. It was a standout moment that showcased just how much progress is already underway. ⚛️

One theme kept surfacing throughout the conference: The opportunity is still very real, but we need to do more to fully realize it. 

Communication needs to be treated as a core lever, not an afterthought. There was encouraging progress in that conversation this year, but not yet enough focus on how we execute it effectively and consistently.

This is exactly what we’re focusing on… helping organizations in the sector move from intent to clarity, alignment, and action.

Our team is leaving CNA feeling energized, clear, and motivated for what’s ahead.

Happy Earth Day 🌱We’ve built awareness. That part isn’t new. What matters now is whether people can actually see where c...
04/22/2026

Happy Earth Day 🌱

We’ve built awareness. That part isn’t new. What matters now is whether people can actually see where clean energy fits into their lives.

The transition depends on understanding, trust, and momentum that people can feel.

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Toronto, ON
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