Mission Research

06/09/2026

This past weekend, on International Trails Day, communities across Canada came together to celebrate the many ways trails contribute to our health, wellbeing, and quality of life.

At Mission Research, we are proud to be leading a study examining the impact of the Trans Canada Trail on the health and wellbeing of Canadians. Our work focuses on understanding how trail use contributes to physical activity, mental wellbeing, social connection, and healthier communities.

What made this year's celebration especially meaningful for me was experiencing those benefits firsthand. My son performed as lead guitarist with his band, Windfall, during the Trail Tunes celebration in Wasaga Beach. It was wonderful to see residents and visitors gathered along the trail to enjoy live music, connect with one another, and celebrate one of Canada's greatest public assets.

As researchers, we often measure outcomes through data and statistics. Yesterday was a reminder that behind every data point are real people and communities coming together through shared experiences. Trails are much more than places to walk, run, or cycle - they are spaces that support health, recreation, culture, and community connection.

Sharing a short clip from Windfall's performance below.

Happy International Trails Day!

01/08/2026

Remote work may be ending for thousands of workers in 2026, and many organizations are navigating what comes next.

Our research suggests that wellbeing isn’t determined by location, but by work–life balance.

If you or your team are adjusting to a return to office, what’s one change you’re making to help protect wellbeing?

07/03/2025

Mission Research is proud to have been invited to present at the PSHSA Partner Forum: Better Together – Advancing Public Sector Health, Safety and Wellbeing. Sponsored by Public Services Health & Safety Association - leaders in the advancement of - this forum brought together a dedicated group of OHS professionals, all committed to strengthening health, safety, and wellness across the public sector.

😌 We are honoured to contribute to this important dialogue and to support evidence-informed efforts that make workplaces safer and healthier for all!

05/21/2024

A huge congratulations to our hometown Mike Jackson Collingwood Blues on winning the as the top Junior A team in the country!

10/18/2023

Our solution to data-induced vertigo...

10/02/2023

Media impact matters. Take control of your message. We can help. :)

09/21/2023

Another fun and exciting year of Collingwood United Soccer Club soccer comes to a close as the U14 boys' travel team wrapped up their season last night. So proud to be a part of it alongside our boys, their coaches, and the whole Collingwood United community!

06/21/2023

Media = public perception = brand health.

What are they saying about you?

06/02/2023

Mission Research's Robert Hutton explains why certain polls in Toronto's Mayoral by-election should be taken with a grain of salt:

The Landlord and Tenant Board have proven to be ineffective and rent control isn’t the answer.

06/01/2023

Over two dozen public opinion polls have been conducted since former mayor John Tory resigned in February, all gauging where the large field of potential replacements stands in the eyes of voters. But should you trust their findings? The answer is complicated.