Brainrider

07/31/2023

Looking to build and manage a more strategic and flexible resourcing pool? 👋

Tune in to Brainwave LIVE IN NYC on August 16th and walk away with strategic tips for tackling project bottlenecks, assessing contingent workers vs. outsourcing, and smarter resource planning.

Hosted by Scott Armstrong, Partner & CEO at Brainrider, with special guests Adrienne Polk, Director of Creative Operations at Lyft, and Jessie Van Arman, Head of Marketing - Government, Nonprofit & Education at Meta.

These powerhouse women will share their insights and experiences on how they're navigating efficiency with bigger goals and leaner in-house teams.

Save your complimentary seat at brainrider.com/brainwave-webinar-series

06/22/2023

📸 Reflecting on an inspirational week! 🌟

We're still buzzing from the incredible three days we spent at the Association of National Advertisers (ANA) In-House Agency Conference last week! A big shout-out to the speakers who enlightened us with their rich insights spanning brand strategy, media planning, AI marketing, and so much more. 🎙️🔥 Including our guest presenter Chloé Gingrich-Howling, Vice President, Head of Marketing, POM Safe, who took the stage alongside Brainrider CEO, Scott Armstrong.

It was a privilege to connect with so many talented individuals who share our passion for innovation and excellence in marketing. A special mention to the ANA In-House Excellence Awards Gala, which celebrated the absolute best in creativity, strategy, and growth. It’s amazing to witness in-house agencies, once considered a "trend," now becoming a mainstay in over 80% of ANA member companies.

Thank you to everyone who made last week a wealth of learning, collaboration, and inspiration. 🎉 💙

06/14/2023

When budgets are lean and efficiency is key, in-house creative agencies need to master the art of composing a diverse ensemble of talent.

In our recent article, "Hitting the High Notes: Harmonizing Talent Strategies for In-House Creative Agencies," we explore some pros, cons, and ideal situations for when to go high or low in the different areas of your resourcing mix:

🎷 Exploring the versatility of soloist freelancers
🥁 Celebrating the significance of rhythm-keeping full-time staff
🎶 Appreciating the benefits of creative co-conductors as agency partnerships

Together, these elements can help support a dynamic and successful in-house agency. 🎤 📈

If you’re looking to enhance your creative team by seamlessly integrating various talent streams, take a beat, and read the article: https://brainrider.com/talent-strategies-for-in-house-creative-agencies/

In an era of increased efficiency, organizations find balance by employing a resourcing mix of freelance, studio, and full-time staff.

06/09/2023

We’re thrilled to be joined by Chloé Gingrich-Howling, Vice President, Head of Marketing, POM Safe, at the 2023 Association of National Advertisers (ANA) In-House Agency Conference in Orlando, Florida. 🍊

Brainrider CEO, Scott Armstrong will take the stage to interview Chloé, learning more about how in-house teams are sourcing the right resourcing mix when faced with leaner project budgets and bigger goals. 🥅

Join the event virtually:
https://www.ana.net/content/show/id/ms-iha-may23?st3=230602linkedin&utm_medium=social&utm_source=linkedin&utm_campaign=nic2306 and stay tuned for insights from the event, including post-event recaps.

06/09/2023

Bringing sunny happy hours to a hub near you! ☀️ We've been enjoying a series of highly successful networking events across different cities in 2023. From SF to Austin, and most recently NYC in May, we're thrilled to say our gatherings have been attracting industry-leading professionals, who're ready to share valuable insights and perspectives on the current business environment. 🤝

The positive feedback received reflects the enthusiasm and immense value of these mixer events, providing a space for meaningful connections and discussions on navigating the challenges of this year. 🫶

We're grateful to all the attendees and excited to continue hosting, fostering collaboration and community among marketing and creative ops professionals. Let us know if you'd like to attend a Brainrider happy hour in your city and we'll do our best to make it happen!

05/01/2023

We’re so thrilled to sponsor and host an incredible Women's Panel at the upcoming Henry Stewart DAM Community Creative Operations Creative Production New York 2023! Join us as we dive into the theme: "Navigating Change with Grace and Grit." ✨ 💪

🎤 Michelle Alandete will be hosting this empowering discussion featuring some of the industry's most remarkable and inspiring women. We can't wait to tap into the perspectives of these creative leaders.

Panelists include:
• Christina Carr, Head of Marketing Programs, Airtable
• Kate Daggett, Global Head of Creative, Square
• Melanie Brook, Principal, Creative Operations, LegalZoom

Each of these powerhouse women will share their insights and experiences on how they've navigated change, overcome challenges, and embraced their inner strength to make an impact.

​​Join the event in person https://www.henrystewartconferences.com/events/creative-production-new-york-2023/session/navigating-change-with-grace-and-grit..or stay tuned to our page for coverage.

03/24/2023

To keep bottlenecks at bay and workflows in motion:
✔️ Build a strong, reliable, and flexible team that can tackle various projects.
✔️ Know which tasks to delegate so no one gets overwhelmed.
✔️ Use technology that can help streamline daily operations.
✔️ Analyze processes regularly and hold meetings to identify what processes aren’t working.
✔️ Hire freelancers or an agency partner that can help fill capacity and capability gaps.
✔️ Empower employees to identify bottlenecks in their daily work.

Bottlenecks often hinder in-house teams and agency partners. In our latest article, we address the causes, methods to identify them, and tips to get workstreams flowing again.

Read more at: https://brainrider.com/identify-correct-bottleneck-problem/

Learn how to identify and correct bottleneck challenges within your organization with our guide and tips for growth companies.

03/06/2023

We're sharing a few clips from our latest Brainwave, where Scott Armstrong, Partner & CEO, Brainrider and Ryan Whitehead, Director of Product Marketing, Coinbase share tips for establishing smarter work streams, removing project bottlenecks and much more.

watch the full webinar at https://brainrider.com/brainwave-webinar-outsourcing-creative-execution/

02/27/2023

Facing less headcount, budget cuts, and bigger goals?

Join us tomorrow, February 28 at 12:30 pm EST for a look at establishing smarter work streams. 🧠 🌊 Ride out of the session with:

∙ The best way to tackle project bottlenecks
∙ Benefits and tips for making quarterly adjustments
∙ A look at contingent workers vs. outsourcing

Save your complimentary seat at https://us06web.zoom.us/webinar/register/WN_SmqcPCduQqGp1pQOu8uyow

02/17/2023

Goals and workload are up, but headcount is down. Sound familiar? 🤔

Tune in to Brainwave on February 28 at 12:30 pm EST / 9:30 am PST and walk away with strategic tips for tackling project bottlenecks, assessing contingent workers vs. outsourcing, and smarter resource planning.

Hosted by Scott Armstrong, Partner & CEO at Brainrider, with special guest Ryan Whitehead, Director of Product Marketing, ex-Coinbase. Ryan’s managed massive global campaigns at Coinbase, Meta, and Microsoft. He’s reimagined brands, and built incredible teams, and we’re excited to learn more from him as he sits down to chat with Scott.

Save your complimentary seat at brshar.es/brainwave-webinar

02/06/2023

Is your marketing team ready for a customized, flexible, creative resourcing journey?

Beyond a pay-as-you-go agency that you call on as needed, we're also available on stand-by with reserved time and skills to help your marketing campaigns quickly take off. 🛫

Stop by brainrider.com to learn more about how we

01/05/2023

2023's content is here and it's streaming! 🎥 As 63% of people watch videos on their mobile devices, vertical videos, with closed captions, and behind-the-scenes (BTS) features are in demand. Our content team has a few tips to consider as you nail down your ✨ new year, new content ✨ strategies.

We're LIVE and on location! 🗣 Live streams are automatically sitting at the popular kid's table. 80% of Instagram scrollers would rather watch live videos than read a brand’s blog. On Facebook, live videos get 6x as many interactions as regular videos. They provide more authentic interactions with audiences while creating content that can be repurposed later.

While you're live, share your brand challenge! #️⃣ According to a 2022 HubSpot survey, 20% of marketers leveraged branded challenges and 42% said they performed better than expected. Whether it’s a hashtag your community can use or audio to incorporate into a video, a brand challenge engages your audience to the fullest.

Share your BTS! 📹 This style of video has a warm, approachable, and human quality. People enjoy learning the "story behind the story" of your brand personality because it provides insight into the business and the team that made it all possible. You'll enhance the value of your goods or services by sharing the creative process.

To read the full article about how content is evolving, visit our Resource Hub, link below.

From the expansion of mobile video to social audio, discover how content is evolving across digital platforms.