5 & Vine

04/15/2025

📣 Just dropped: Canada’s Challenger Playbook

In a moment where budgets are tight, teams are lean, and decisions feel high-stakes, we wanted to create something that actually helps.

We build this playbook for founders, CEOs, and marketers navigating economic uncertainty—with practical frameworks, sharp case studies, and step-by-step tools to recession-proof your brand.

This is how Canadian Brands win when others retreat.

Link in bio to download. 👆

09/30/2022

A positive work environment, including one that embraces a growth mindset, starts at the top.

09/29/2022

In our newest edition of our Spotlight series, we speak to Publish Your Purpose founder and CEO Jenn T. Grace on educating authors and the lasting power of .

Publish Your Purpose is shaking up the world of traditional publishing with its hybrid approach to bringing books to market.

09/07/2022

🚨New on the 5&Vine blog! We’re celebrating a that we love – Guide Beauty.

Most recognized for their ergonomic brushes, Guide enables people with limited fine motor skills to apply makeup with unmatched precision.

They recently teamed up with acclaimed actress to amplify their mission around the world, and we’re proud to see their momentum build!

Read more about them here:

Guide Beauty was launched in 2020 with one mission: to redefine the beauty industry through products that have been designed from the ground up to be ergonomic, inclusive, and disruptive to the current market.

06/30/2022

the 5&Vine team has rounded up the top 5 examples of Challenger thinking that we’ve seen in action during June.

In each of these examples, the person or persons stood up for what they believed in and confidently took on global challenges —They believe that business can and must be a force for good and that their responsibility extends well beyond their obligation to shareholders to their customers, employees, society at large, and the planet.

06/28/2022

Did you know that it only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5–7 impressions for consumers to recognize the logo!? 😯

If you've been on the fence about why branding is so important —this might be your sign to book a call to learn more 👏

When we talk about branding we don't just mean about how your brand looks aesthetically, this is also how your brand feels, sounds and what your mission is.

This is something that our 5 and vine team is passionate about! Visit 👉https://5andvine.com to learn more!

06/21/2022

Say it with us: ARE inclusive! 👏👏👏

Inclusivity and diversity are so important in marketing, and we don’t mean to just stay relevant. When brands are inclusive it sets the bar for everyone —it sends the message that is not just an "option" anymore.
When looking at that celebrate inclusivity and diversity what do you look for? Is there a memorable campaign or brand that you look to as a thought leader in this space?

06/07/2022

the 5&Vine team has rounded up the top 5 examples of Challenger thinking that we’ve seen in action during May.

In each of these examples, the person or persons stood up for what they believed in and confidently took on global challenges —They believe that business can and must be a force for good and that their responsibility extends well beyond their obligation to shareholders to their customers, employees, society at large, and the planet.

03/08/2022

To celebrate , 5&Vine’s weekly Spotlight isn’t just featuring one company, rather we're highlighting women from B Corps all around the world. 🌎

New on the 5&Vine blog, discover must-know B Corps who are challenging the status quo in their industries - and the women who are helping advance their missions.

To mark this year’s International Women’s Day, we reached out to the B Corp community to champion women making change.

12/09/2021

"The artisan economy is the second largest employer of women and youth across Africa (after agriculture); so there is a massive opportunity here to impact around and conditions of this demographic."

Powerful words from Tina Mbachu, Founder of A few Good Things and Program Lead for Black Innovation Programs at The DMZ.

A Few Good Things is a lifestyle space specializing in the curation of made goods. “My mission is about promoting and artisan by partnering with artisans and artisan enterprises to curate and create a selection of high quality products for the authentic and socially conscious consumer,” Tina says.

Consider shopping AFGT this holiday season to make an impact. ⬇️
https://www.afewgoodthings.ca/

11/12/2021

Thought embrace the challenge of asking tough questions, identifying injustices, and then do something to make things better. Positive change is necessary in every industry and sector, and there are making this happen across the board.

was created to amplify the voices of the courageous founders that are using their business to upend the status quo and advance our society for the better.

It’s time for you to change your shirt. By visiting thechallengerbrand.co and purchasing a limited-edition Kotn tee, you’re joining a community that cares. 100% of profits go to The Challenger Fund, a no-strings attached grant given to a community member who’s making a positive impact. Let’s make a difference and encourage others to do the same.

⚫️ thechallengerbrand.co ⚫️

11/05/2021

5&Vine is proud to announce we are B Corp U.S. & Canada certified! 🌎

As a founded to help socially minded achieve their full potential, 5&Vine’s mission has always been to use business for good. Now, we’ve got the badge to signal that intention to the world.

In addition to an extensive review process on our social, environmental, political, and legal activity, we’ve signed a declaration of interdependence for our actions moving forwards. It states:

➡ We must be the change we seek in the world.
➡ All business must be conducted as if people and place mattered.
➡ Through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
➡ To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

Put another way, we’ve committed to join a vital ecosystem that cares about societal impact. We can’t wait to help redefine what success in looks like as we build a more and economy.

Together, we can create lasting change. Thank you for celebrating this milestone with us.

Read more on our blog: https://5andvine.com/blog/5andvine-elevated-to-bcorp-status