05/01/2026
For the Q4 retail season in 2025, ROC Media partnered with CRAFTSMAN® to strengthen brand presence and product consideration around the V20 battery platform.
Through high-impact video storytelling and a full-funnel digital strategy, the campaign balanced national awareness with product-focused messaging across priority retail partners.
The result: 12.5M+ impressions, 4.5M+ video views, and 38K+ landing page visits, driving strong engagement and purchase intent during a highly competitive holiday window.
Bold creative.
Strategic media.
Measurable impact.
Explore the full case study at rocmedia.ca.