TrailerWorks

TrailerWorks Once upon a time, there was a communications company that specialized in storytelling. If you like what you see, drop by for a coffee.

The first thing most people ask us is, "do you really work in trailers?" Yes, we really do. We decided to find vintage Airstream Trailers from the 1950's, renovate them into recording studios, offices and kitchens, and turn our agency into a unique and creative space - a space that reflects the work we do. Oh, these trailers helped us win the title of the Second Coolest Corporate Headquarters in the World, as voted by the Wall Street Journal.

12/11/2025

When Old Spice turned “Hello, ladies!” into a full-blown social frenzy, they didn’t just sell body wash — they rewrote how a legacy brand stays alive. Relevance, laughter and a one-take surprise horse scene: proof that storytelling isn’t safe — it’s smart.

Money doesn’t chase ideas. It chases meaning.People back the future they want to see themselves in, not just the one you...
12/04/2025

Money doesn’t chase ideas. It chases meaning.
People back the future they want to see themselves in, not just the one you’re pitching. If your story doesn’t reflect their values, their beliefs, and the legacy they want to leave, it’s just noise.

You don’t sell people a fairy tale. You earn their attention by actually trying to understand them. Curiosity beats clev...
11/20/2025

You don’t sell people a fairy tale. You earn their attention by actually trying to understand them. Curiosity beats cleverness every time. The brands that win don’t make things up — they dig until they find the truth worth telling.

11/13/2025

When Burger King turned a 1-cent Whopper into a digital moment, they didn’t just drop the price — they rewrote the rulebook. By making location the trigger (near a competitor, hit the app, get the deal) they transformed a promo into a smart brand disruptor. It’s a reminder that great storytelling isn’t just about what you say — it’s how you make the audience act.

Curiosity means resisting the urge to make yourself the hero and asking questions about your audience that shines the sp...
11/06/2025

Curiosity means resisting the urge to make yourself the hero and asking questions about your audience that shines the spotlight on them.

10/30/2025

AI platforms are taking over and encompass all kinds of subjects. So how do you narrow it down in a brand campaign that connects? New York agency, Isle of Any, has created a series of cinematic spots that "focuses on the everyday, human-centered uses of the AI tool, intentionally avoiding futuristic or technical jargon." In other words, it focusses on stories that revolve around human emotion, not the value-add utility of technology. 👍️

08/15/2025

Nike doesn’t just talk the talk—they push people to dream big. The “Dream Crazy” ad with Kaepernick? Pure fire. Motivation turned into a movement.

Alan Weiss said, "A brand is about how people think of you when you're not around. When your name comes immediately to m...
08/08/2025

Alan Weiss said, "A brand is about how people think of you when you're not around. When your name comes immediately to mind for certain needs, that’s a strong brand. No one goes into McDonald’s to browse. That buying decision is made long before entering the store." Storytelling connects on an emotion level to drive action.⁠
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08/01/2025

The real magic of Airbnb? The people. Their “Host Stories” show how real folks open their doors—and their hearts. Feels like home.

Stories help businesses move beyond just selling products or services and forge genuine bonds with customers. As Vaynerc...
07/29/2025

Stories help businesses move beyond just selling products or services and forge genuine bonds with customers. As Vaynerchuk emphasizes, "storytelling is crucial for creating emotional connections with audiences, conveying a company's mission, and building lasting relationships."

07/18/2025

The fastest way to lose someone’s interest? Talk about yourself.
In this episode, Laurie shares how a lesson from his father shaped the way he connects with clients — by making the conversation about them, not him.

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100 Miranda Avenue
Toronto, ON
M6B3W7

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

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+14167810151

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