Engage Media Co.

01/31/2023

It's the LAST day of the FIRST month of January. You read that right.

1/12.

What have you done this month?
What accomplishments have you achieved?
What are your goals?

These are conversations that I love having with new and existing clients.
Want to goal chat? Need help setting your social media strategy for this year?

Ping me, reach out, and let's discuss!

Book a call: https://loom.ly/t7F10y4

01/20/2023

When a manager, or someone who is not in charge of social media, suggests adding a link in the Instagram caption......

How to handle? Tell them TWO things:

💫 1. You are unable to click on links in Instagram captions
💫 2. No one goes to Instagram, or any other social platform, with the intention of clicking a link to go somewhere else. They came to Instagram for a reason. Keep them there.

LINKINBIO. That's it. That's all. That's the post.

Thanks for coming to my TedTalk.

01/12/2023

‼️ STOP ‼️
Don't give your marketing and social ideas away for free. As tempting as it may be (especially for a creative) to dish everything out on the table, and share all your ideas right off the bat — reign in it.

Provide value while *still* capitalizing on your business ideas and not giving them away.
How?

🔅 Focus On Your Offerings
🔅 Sell Your Brand, Sell Your Process
🔅 Get Personal w/ New Clients
🔅 Tell What and Why, But Not How

BLOG COMING SOON!

01/07/2023

2022 was a blast.
Engage Media had a great year working with a variety of clients, but primarily those in the print industry. We've wrapped up our 2022 analytics, as well as started to build out comprehensive campaign calendars for our clients going into 2023.

What are your goals for 2023? Business objectives? What are your social media initiatives you are prepared to take part in?

Let's chat about it! ⏬

10/07/2022

In the aftermath of Hurricane Fiona, it was encouraging to see so many businesses take to Facebook and Instagram to offer support and their services to those in need. In fact, some sponsored business posts were so well targeted that they acted as a space for positivity, advice-sharing and well-wishes in preparation of the impending storm. It was a true, positive user-generated atmosphere in an online environment that was anything but calm.

But how can a company market to their customer base during a natural disaster — without appearing to be taking advantage of the scenario?

Here are best practices and things to consider while posting to social media during a time of crisis. ⬇️⬇️⬇️

Curious to learn more about how you can use social media for your Nova Scotia business? Click below!

READ MORE: https://lnkd.in/dyaqtQQv

Following Hurricane Fiona, that battered parts of Nova Scotia and the Maritimes, many landscaping and construction companies around Halifax and Truro, Nova Scotia took to Facebook and Instagram to step up their social media and digital marketing ex*****ons to help generate leads and share advice to....

01/12/2022

It’s easy for “random strategy” to happen, especially when you don’t have the time to put in a full 100% commitment to your social marketing plan.

But coming up with a few good ideas, half-attempting and then falling off the wagon is not good ex*****on, in fact, it may do more harm to your engagement in the long run.

That’s why planning and committing to a strategy, seeing it through and tracking the results will land you more leads and more business.

Have questions? 🔍
We’ve got the answers. ⭐️

01/05/2022

The most common question I get asked from prospective clients is:
Can I get inbound leads from social media?

Yes, you most certainly can! And it’s often more cost-effective compared to targeted advertising or spending 15K on AdWords.

Inbound leads happen every second on social media, and for many B2C businesses, organic social media reach is a main driver for new sales. 🌪

12/29/2021

Do you have a good understanding into what platforms perform best for your specific niche?

With an ever-growing number of social platforms popping up, it can be confusing and you may not know where to focus your attention as a business owner aiming to connect with your target customer base.

Do you need to be on every platform?

No, in fact, it’s better to focus on one or two and specialize in becoming an industry leader, a trusted voice in the community that will ultimately attract new customers and retain existing ones.

But how do you know where to focus-in on? And where does your audience live online?

That’s where Engage Media Co. comes in, though competitive analysis and scoping your industry landscape, we can help create your content marketing strategy that zooms in on where your audience and target demographic live.

📸: Wholeco Media

12/13/2021

Why outsource your social media? 🧐

Whether you’re a small start-up company,
or a small franchise business, social media needs to be part of your marketing strategy. Most companies spend anywhere from 5% - 15% of their ARR on social media budgets, with the sweet spot hovering around 12%.

Outsourcing allows you to hand over the content creation, pipeline creation and untimely lead generation to the experts. Whether organic, or paid, outsourcing means you have more time on your hands to focus on your specialties that will ultimately help with company growth.

Reach out to to inquire about how we can take some of the marketing burden off your shoulders and ➡️ to the pros.

-