Heads up qualitative research company

02/24/2024

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Our team at Heads Up is committed to creating go-forward paths from the messy & difficult. We specialize in qualitative research, innovative workshops, and brand planning.

We love taking on big challenges, unique requests, and learning more about you!

Let us know how we can assist you in !

02/24/2024

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Meet Meghan!

Meghan joined the heads-up team in 2023 as President & COO. She brings over 25 years of experience in senior leadership roles in Canada and the US, from leading organizations such as Proctor & Gamble, Mars Inc., TD Bank, PwC, Hudson’s Bay Company, and Loblaw Companies Ltd.

Meghan helps organizations bring insight into realization and create innovation and change strategies that have the consumer at the center.

When she is not diving deep into business and brand challenges, Meghan is ubering 4 teenagers to various sporting activities and events.

Fun fact – Meghan was a client of heads up for over 10 years and she often says that the team has been her secret weapon for unlocking sticky consumer or brand challenges.

02/24/2024

Heads Up takes on Punta Cana!

Founder & CEO, Lisa Elder, took a trip down South to facilitate a 5-day long empowering workshop on The Power of a Good Question™ alongside 5 other senior leaders.

Effective leadership, wellness, fun, and enjoying poolside margaritas were the focal points of this getaway. If you are intrigued by The Power of a Good Question™, join our next trip ... where do you think it could be?

02/23/2024

What does future success look like to you?

02/22/2024

Meet Gagan!

Gagan is our VP of Research & Planning. Gagan is part of the heads up: Inspiration from Information® team in Western Canada. She moved to Calgary from Toronto twelve years ago.

With over 20 years' experience, Gagan brings a unique blend of qualitative and quantitative research experience to help find hidden answers and uncover ‘human truths. Watching clients have an “ah ha” moment is one of her favourite parts of the job. She prides herself on exceeding client expectations. Even on those sticky projects, you'll always find a smile on Gagan's face as she looks for any excuse to laugh and have fun. Her joy of research can be traced back to childhood where her mother will say that Gagan – much to everyone’s amusement – was constantly questioning the motivations and actions of everyone around her.



Outside of work, you’ll find Gagan in the gorgeous Rocky Mountains hiking, skiing, biking & relaxing with her husband, daughter and puppy.

02/17/2024

02/17/2024

Adventures in Leadership

We’re inspired by women who take time out to recharge!

In January, Heads Up Founder & CEO, Lisa Elder, took The Power of a Good Question all the way to Punta Cana. With 4 days of all-inclusive bliss, 5 women left relaxed and empowered with a renewed sense of clarity. It wasn’t just a workshop, it was a full mind and body experience

Taking time to nurture their full self included physical exercise, reflection time, and experimenting with local foods and music.

We can’t wait for the next excursion. Let us know if you want to join!

02/16/2024

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Welcome to Heads Up! :)

We are a team of senior researchers, with years of experience across a wide array of categories.

Click the link in our bio or send us a DM for more. We’d love to hear from you!

02/07/2024

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Meet Pat!

Pat spent his first career selling millions and millions of boxes to manufacturers in southern Ontario. A true testament to his selling abilities…all of them were empty. Pat’s second career is working ‘behind the scenes’ at heads up. He manages the Company’s finances and ensures day-to-day operations run smoothly. He interacts with clients and suppliers through managing contracts and invoicing, and helping the team prepare for their unique project sessions.



Pat chases his passion on the golf course. The sport, the camaraderie, the fresh air, and the perception he is still improving are what drives this passion. And early mornings on the dock and all things ‘cottage’ make him very happy.



Pat considers his family to be his crowning achievement – a father of two wonderful girls and a thriving 35+ year marriage to Lisa.

10/24/2021

Thank you for your support. $5000 raise and three charities supported. Together we did

We are so grateful to all of you that we're able to donate or share the GoFundMe page. You were able to raise $3,000 and with heads up matching the first $2,...

10/06/2021

10/06/2021

we did it. $2000 raised and $2000 matched by heads up to for our charity partners! THANK YOU!!!