Ideon Media is Canada’s largest digital rep firm; a proud independent company that provides advertisers with a full suite of in-house integrated marketing solutions in sports, entertainment, parenting, fashion, gaming, cannabis and more. Ideon Media is Canada’s largest digital rep firm, with several major global publisher companies under its umbrella, including BDG Media, Group Nine Media, Valnet,
Multilocal Media, and OBOX. This massive scale reaches passion-driven audiences – over 19 million unduplicated Canadian consumers – across sports, entertainment, pop culture, parenting, fashion & beauty, wellness, news, tech, gaming and more. Ideon Media is unique in the Canadian media landscape: a proud independent company, led by digital industry veteran Kevin Bartus, that provides advertisers with a full suite of in-house integrated marketing solutions, including:
• Branded custom video and editorial creation
• Direct buy and programmatic digital advertising solutions
• Influencer marketing
• Experiential marketing
• Social promotion
• Cannabis and age-gating solutions
Ideon Media’s in-house team of writers, editors, creatives and strategists is a turnkey solution for advertisers in Canada who want to reach audiences with branded and sponsored content campaigns. In the past decade, Ideon has worked with hundreds of major brands in Canada on projects ranging from small sponsored content programs to 360-degree campaigns that include multiple videos, large-scale events, influencers and social content creation, and extensive social and digital activation. Our influencer marketing team utilizes Tagger, a powerful creator discovery platform, to give us the data to drive our decision-making, and our years of experience working with creators give our clients a white-glove service experience. Ideon’s partnership with Quebec-based OBOX Media allows us to offer our French-language branded content and media solutions targeted to a Quebec audience across a variety of sites and verticals. In addition, our partnership with Sing Tao Media gives us access to the Chinese-Canadian market with a variety of Cantonese and Mandarin sites. Ideon’s programmatic offering is extremely robust, offering a full suite of solutions across our portfolio of publishers, including preroll video and best-in-class high-impact display units. In addition, Ideon Media is the exclusive Canadian representative of Multilocal Media, a curator of some of the world’s most reputable publishers, with a virtually unlimited amount of Canadian-based premium inventory and granular targeting at scale. With a dedicated site list and all properties aggregated under a single deal ID with continuous supply side optimizations, Multilocal Media is a great fit for brands who buy media programmatically. Ideon Media’s exclusive and premium publisher relationships not only deliver scale but also allow us to reach Canadian-targeted audiences in specific verticals with both direct and programmatic media, as well as in-house-produced branded content campaigns across a variety of passion points including:
Lifestyle and Fashion: Some of our exclusive partnerships include major global players like Bustle, Popsugar and US Weekly. The fashion and beauty vertical is led by our owned & operated channel 29Secrets, as well as channels like W Magazine and The Zoe Report. We also represent Thrillist, a great channel for food and drink enthusiasts, as well as The Dodo for all the animal lovers out there. Entertainment and Gaming: Ideon represents a variety of the world’s best publishers in this space, including entertainment sites like Screenrant, Us Weekly, Collider, and The FADER. In the gaming space, we exclusively represent industry titan IGN, as well as Gamerant and Activision Blizzard Media. Parenting: This is one of Ideon Media’s greatest strengths thanks to our owned & operated channel SavvyMom. We also exclusively represent sites like Scary Mommy, Romper, and Fatherly in Canada, and have a wealth of experience creating branded content and creator programs targeting Canadian parents. Sports: Our exclusive partnerships include Minute Media, a publisher group which includes acclaimed branded content powerhouse The Players Tribune and the massive multichannel FanSided Network. Tech: Ideon exclusively represents several tech sites including Inverse, Input, and Seeker.
