Upward Spiral Media

Upward Spiral Media Helping business owners leverage the power of social media to increase sales and revenue

Helping business owners leverage the power of social media to increase their sales and revenue

Create interesting contentIt takes more than great looks to be the life of the party. Granted, looks can get you the att...
06/18/2017

Create interesting content

It takes more than great looks to be the life of the party. Granted, looks can get you the attention, but you need a lot more to hold it. No one wants to be stuck with a bore when they have many options to make their day more fun. When you fail to tickle their fancy, they move on to the next person who can give them want they want.

Marketing on social media is a two way street. The social media audience wants to hear and see interesting content that gives them a relief away from

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📸johnholcroft.com
06/18/2017

📸johnholcroft.com

STOP LOOKING FOR LIKES AND SHARES:Most of the newbies make this sort of mistakes they always look for some likes and sha...
06/10/2017

STOP LOOKING FOR LIKES AND SHARES:

Most of the newbies make this sort of mistakes they always look for some likes and shares on their content. If they don’t get, they will be depressed.

In reality, you don’t have to look at like and shares, instead of watching them try engaging to your audience in ways that encourage conversations and interactions.

If you aren’t getting that then just try to improve your promotion strategy. If people find what you are posting, then they will have a look at it if they need and if they found helpful then they will share it.

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POST REGULARLY:The most crucial point in any social media accounts is you should post your content regularly. Particular...
06/10/2017

POST REGULARLY:

The most crucial point in any social media accounts is you should post your content regularly. Particular if you are growing a brand or a website then you need this point.

Posting regularly helps to improve your social engagement and also its helpful for your SEO as well.

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DON’T ALWAYS STICK TO THE SAME TYPE OF CONTENT:Don’t always embrace your visitors with the same sort of affiliate links ...
06/10/2017

DON’T ALWAYS STICK TO THE SAME TYPE OF CONTENT:

Don’t always embrace your visitors with the same sort of affiliate links to promotional posts? Try to change your content types and try different topics in your niche and be more precise in expressing your content.

Also, try to bring up some unique content which will help you to stand out in this huge competitive world.

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Don’t think only of selling. Contrary to what some might believe, just because you have followers or fans on social medi...
06/06/2017

Don’t think only of selling.

Contrary to what some might believe, just because you have followers or fans on social media doesn’t mean that you have a free pass to sell, sell, sell. Only posting self-promoting content can be the quickest way to lose all of your follower base. You should use social media to connect with and build relationships with customers, providing value to them and building their trust, so when it is time for them to buy, they come to you as the authority.

Form a Clear Social Media PlanInstead of diving right into social media marketing, set aside an hour to put a plan on pa...
06/05/2017

Form a Clear Social Media Plan

Instead of diving right into social media marketing, set aside an hour to put a plan on paper. Here are a few key points to include in your plan:

Who is your intended audience?

Which platforms does this demographic tend to use most

?Which platforms are you the most comfortable with and which fit your brand best?

Facebook and Twitter are great places to start, but if your service or product is visual in nature (if you own a clothing boutique or hair salon, for example), you may want to leverage the power of photos on Instagram and Pinterest to show off your goods.How many platforms do you have time to update regularly?

It’s better to start with just one that you can commit to than spread yourself too thin across too many platforms. Decide which platforms to create profiles on and add this task to your calendar.Set a goal for how often you plan to post. For example, maybe you will create one blog a week on your business website, and update Facebook and Twitter three times a week.

Personalized Social Media MarketingSocial media marketing has become a crucial aspect of marketing effectiveness in the ...
06/05/2017

Personalized Social Media Marketing

Social media marketing has become a crucial aspect of marketing effectiveness in the past few years. Small businesses can’t afford to become complacent or get in a routine with their social media strategies. Pay attention to personalized marketing techniques; tracking consumer behaviors and targeting them based on their interests is becoming an essential tool of marketing.

Personalized marketing techniques can be as simple as using your customer’s name in the bulk email messages you send out or as complex as targeting individuals that work at a specific company you’d like to sell your services to with Facebook or LinkedIn ads. Social media sites like Facebook have improved their advertising platforms to let you be very specific to the audiences ads are shown to. With this information, you can create specific ads that target groups that can provide a strong ROI for your effort.

Observe the marketing environment. Knowing your customer is vital, but there may also be business opportunities which em...
06/05/2017

Observe the marketing environment.

Knowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shift consumers behaviors – a good example is the reduction in road tax for low polluting cars. Make sure you regularly ‘scan’ the external environment for opportunities (and threats).

Coding isn’t everyone’s cup of tea. I tried my hand at learning code, but was perplexed immediately following basic html...
06/04/2017

Coding isn’t everyone’s cup of tea. I tried my hand at learning code, but was perplexed immediately following basic html lessons. But that’s OK. I’m not a coder by trade, so I don’t need to know the hard-core languages that stump most.

As a digital marketer however, it is good to have some code in your back pocket.

You add should be familiar with some HTML, CSS and maybe a little JavaScript.

When your posting content regularly to social channels like Facebook or Instagram the meta tags will undoubtedly help boost social engagement when used and rank you higher in search engines.

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