On Q Communications Inc.

On Q Communications Inc. We are a Toronto-based boutique communications, PR and social media agency specializing in capturing the hook that tells our clients' stories.

http://www.onqcommunications.ca On Q Communications is a boutique communications firm that works to strengthen the relationship between a company and its customers and prospects. With a strong foundation in traditional public relations and a proven record in gaining exposure for clients through social media, our specialty is capturing the hook to tell your story. Connect with us on:

http://twitte

r.com/ #!/onqcomm
http://onqcommunications.tumblr.com/
http://bit.ly/ONQGooglePlus
http://pinterest.com/onqcomm/
http://www.youtube.com/onqcommunicationsinc

A New Year is upon us… do something great 🥂 🎉2022 is here! It’s time to start thinking about how your brand will stay ah...
01/07/2022

A New Year is upon us… do something great 🥂 🎉

2022 is here! It’s time to start thinking about how your brand will stay ahead in the new year. Here are 3️⃣ social media trends to keep in mind when strategizing for the year ahead:

✔️ Short-form video will dominate. From Reels to TikTok to YouTube Shorts, short-form video will continue to rise in 2022. According to a study conducted by Cisco, an astounding 82% of all online content will be video content in 2022.

✔️ Social media will incorporate more customer service elements. Social media offers a direct line of communication to customers – and many companies are forgoing traditional means of customer service in favour of digital. Followers and fans are beginning to expect quick and efficient responses from brands on social media.

✔️ Augmented reality and virtual reality will be on the rise! Social media will begin adapting both of these technologies to create a more engaging experience for users. Brands will be able to leverage this to provide a better shopping experience for followers – allowing them to virtually “try on products” before purchasing.

What are some trends you’re looking forward to seeing in 2022? Let us know below!

A New Year is upon us… do something great 🥂 🎉2022 is here! It’s time to start thinking about how your brand will stay ah...
01/07/2022

A New Year is upon us… do something great 🥂 🎉

2022 is here! It’s time to start thinking about how your brand will stay ahead in the new year.  Here are 3️⃣ social media trends to keep in mind when strategizing for the year ahead:

✔️ Short-form video will dominate. From Reels to TikTok to YouTube Shorts, short-form video will continue to rise in 2022. According to a study conducted by Cisco, an astounding 82% of all online content will be video content in 2022.

✔️ Social media will incorporate more customer service elements. Social media offers a direct line of communication to customers – and many companies are forgoing traditional means of customer service in favour of digital. Followers and fans are beginning to expect quick and efficient responses from brands on social media.

✔️ Augmented reality and virtual reality will be on the rise! Social media will begin adapting both of these technologies to create a more engaging experience for users.  Brands will be able to leverage this to provide a better shopping experience for followers – allowing them to virtually “try on products” before purchasing.

What are some trends you’re looking forward to seeing in 2022? Let us know below! 

 

: Develop a consistent and recognizable brand voice on social media 📣Why❓ A well-developed brand voice will help stream...
10/20/2021

: Develop a consistent and recognizable brand voice on social media 📣

Why❓ A well-developed brand voice will help streamline your interactions with followers, help your brand stand out, make your business identifiable and build trust by delivering a consistent message.

Think about the tone of your brand’s voice and how it will interact with your audience’s persona

Happy Thanksgiving from our OnQ family to yours 🎃✨How are you celebrating today? Let us know in the comments below ⬇️
10/11/2021

Happy Thanksgiving from our OnQ family to yours 🎃✨

How are you celebrating today? Let us know in the comments below ⬇️

ICYMI - Instagram and Facebook went down this week 📱❌ Many brands rely solely on these platforms to generate sales, buil...
10/07/2021

ICYMI - Instagram and Facebook went down this week 📱❌

Many brands rely solely on these platforms to generate sales, build awareness and relay important information to valuable customers! So… what lessons can businesses take away from the Instagram/Facebook Shutdown of 2021?! Read below ⬇️

✔️Leverage other social media platforms. You shouldn’t rely solely on one platform for your business! Start looking to other platforms like YouTube, TikTok, Twitter or Pinterest. If the platform aligns with your brand’s demographic - take advantage of these social giants!
✔️Get creative. Many brands went viral on Twitter and TikTok simply by creating unique, funny content in response to the Instagram/Facebook shutdown. If something like this happens again, be prepared to get creative and generate spur of the moment content to get noticed!

Was your business impacted by the Instagram/Facebook Shutdown of 2021?! Let us know in the comments!

Happy first day of fall 🎃✨A brand new season is an ideal time to spruce up your brand’s social media marketing strategy....
09/22/2021

Happy first day of fall 🎃✨

A brand new season is an ideal time to spruce up your brand’s social media marketing strategy. Here’s three tips to help fill your content calendar for the upcoming season ⬇️

🍂 Fall is filled with holidays. Brainstorm what holidays are relevant to your business and think about how your brand can connect people with the feelings synonymous with those holidays.

🍂 Share fall trend reports relevant to your industry. Establish your brand as a trusted resource for all things fresh and current.

🍂 Highlight fall-related products. If your business offers special fall items… it’s their time to shine on social media! Fall always has a major moment on Instagram - use this to your brand’s advantage and put some social media ad spend behind your fall offerings.

How can your brand show up in Instagram Search? Showing up in Instagram search is critical for your brand to gain exposu...
09/07/2021

How can your brand show up in Instagram Search?

Showing up in Instagram search is critical for your brand to gain exposure and reach new audiences. Make sure that it’s easy for people to discover your content by using THESE best practices ⬇️

✔️ Ensure that your brand’s Instagram handle or profile name is aligned with, and related to the content that you post.
✔️ Your bio should accurately describe what your profile is all about - make sure that your bio includes relevant keywords that represent your content!
✔️ Incorporate relevant keywords and hashtags into to the captions of your post.

💖 The Leslie Group has become one of the first of two firms accepted as members of the Benefit Advisors Network Canada...
08/27/2021

💖 The Leslie Group has become one of the first of two firms accepted as members of the Benefit Advisors Network Canada. As members, The Leslie Group has access to industry leading tools and technologies, and can leverage international and jurisdictional expertise to support global benefits solutions for clients. Congratulations to the whole team!

Click the link in our bio for the full press release! https://www.lesliegroup.com/benefit-advisor-network-launches-in-canada/

School is **almost** in session 📚🍎Retailers are ramping up back to school marketing campaigns… how does your brand stack...
08/16/2021

School is **almost** in session 📚🍎

Retailers are ramping up back to school marketing campaigns… how does your brand stack up against the competition? Here are 3️⃣ ways your brand can stand out this back-to-school season ⬇️⬇️

✏️ Reflect on your brand. What does your brand stand for? What are its core values? Your marketing efforts should reflect your brand's true beliefs and values. Consumers can sense in-authenticity!

✏️ Be innovative and unique in your advertising. Shopping is often viewed as an escape - draw consumers in with advertising that breaks the mold and dares to be different.

✏️ Take a people first marketing approach. The people want, what the people want - listen to them, and then implement and incorporate that into your marketing efforts. Social media is an incredible tool to listen and learn from your audience - and not many brands are leveraging this!

Keep your pitches brief and professional 👌Journalists receive a ton of pitches by email… and we mean a lot. Many of th...
07/14/2021

Keep your pitches brief and professional 👌

Journalists receive a ton of pitches by email… and we mean a lot. Many of them aren’t exactly reader-friendly. We’re all pretty busy these days, so it’s important to structure your press releases in a way that makes the information easy to digest and quick to find.

Use a simple subject line, bolded statements and bullet points. And, most importantly, keep your spelling and grammar on point… these are writers after all! Looking for more tips? Click the link! http://www.onqcommunications.ca/all/pr-trends-that-make-an-impact/

PSA 📣 There is a symbiotic relationship that exists between PR professionals and journalists.PR pros need journalists to...
07/02/2021

PSA 📣 There is a symbiotic relationship that exists between PR professionals and journalists.

PR pros need journalists to cover their brands, while journalists need PR pros to provide interesting content ideas that will appeal to the consumer.

This year, it will be more important than ever to build strong, personal relationships with journalists. Why? You’re going to have to click the link to find out! http://www.onqcommunications.ca/all/pr-trends-that-make-an-impact/

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852 Eglinton Avenue East
Toronto, ON
M4G2L1

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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