JM+ Brand Experience

10/05/2015

Omg, some clients go all out! We were fortunate to work with Schultz Frost LLP on their brand new company website and look what they had delivered. Long work hours, late nights but all worth it when you have such a happy client. So glad they loved the end result. I'll be posting soon!

08/31/2015

We are so excited about new client. Watch for upcoming brand refresh for Humbertown Jewellers.

08/14/2015

Nothing makes me happier than working with clients that are going though a branding process for the very first time. The point in time, when their optimism gleams and the opportunities seem endless but the workload seems daunting and overwhelming. This is where education is key, a well organized process is important and the groundwork gets created for the best possible outcome.

Thank you Gonell Homes (General Contracting) for the opportunity to work with you. Watch for renovation projects, branded signs and trucks from Gonell Homes in your neighborhood!

08/14/2015

Too funny! If you agree that today's stock photography offers a wide variety of total cheese compositions...check out these fabulous finds from the 70's.

http://mashable.com/2015/08/13/1970s-stock-photos/?utm_cid=mash-com-fb-main-link

Though "exhausted businessman" hasn't changed all that much.

07/17/2015

Isn't this the absolute truth. Why don't more companies ask their clients how they want to use their websites and software to work? What content, what process etc.? They spend time looking at the competition, deciding what they want to consumer to know and how they want them to behave in order to path them into making a decision and spend little or no time asking them what they want. This past week, two clients attempted to pay us using Freshbooks/PayPal. The interface asks clients to confirm payment 3 times within the process. Both clients aborted the process before confirming the final 3 confirmation thinking the payment had gone through. This is a clear example of the UX working one way, and the user working another!

06/01/2015

We are getting over loaded here. We're looking for a programmer to help us out with a few projects. Are you the person we need? Do you know HTML, CSS and Wordpress? Email your resume to [email protected] and a link to your work.

04/21/2015

And it finally arrives! The finished product direct from China! Featured here are some of the items created. I so love to see a brand come to life (or back to life). Next February during the week leading up to Valentine's Day, you'll be able to find this product of shelves at your local Shoppers Drug Mart.

03/22/2015

Thinking about old times when Shops at Don Mills (SADM) had just been built and when the entire idea of an outdoor mall was so new to Canada. JM+ (OBC) was hired on to review their wayfinding. As in, imagine a shopping venue with no directories and no signs...confusing in the least for sure. Of course like everything we do...our relationship grew from there. We even pitched (strategy and design) - one of the very first mobile apps for their shops directory.

03/21/2015

Crazy photo shoots...always lots of people..clients, photographers, creative directors, stylists, models, assistants of all kinds...hair...busy, busy but almost always fun!

03/21/2015

Here are a few iPhone snap shots (not good ones mind you) of the photo shoot and print production of the BCC Fall/Winter 2014 Trend Report. It was a fun day, filled with lots of action. Thank you Bramalea City Centre for this fantastic opportunity. This is studio in the east of T.O

03/21/2015

Here is a snapshot of the BCC Fall/Winter Trend report for 2014/15. You may have seen bits of pieces of this campaign in our online and print ads or our TV and billboards. Elements of this campaign were also part of our Website and social media community. From the runway to your wardrobe. Thank you Bramalea City Centre for the opportunity to work with you and it was fantastic to work with -- Loved all the stories!

03/20/2015

Last Spring JM+ was asked to develop a Trend Report for the recently renovated Bramalea City Centre (BCC). Our mission was to develop a high-end editorial feel mailer and in-centre trend report that would let consumers know that BCC was evolving to a fashion hub that could compete with higher end malls in the region. This project catapulted to additional centre branding needs including the development of a new colour palette for the centre. The services that we provided specific to this project as follows; product sourcing for shoots, on-site creative direction for photo shoot, overall design and production of report, copywriting as well as carry through in the development of all additional campaign requirements such as social media re-skinning, on-line advertising and community outreach advertising and signage. While we can not be credited for developing the BCC website, JM+ provided the overall creative direction as well as on-going UX (Design/usability) consultation services to Marketing Director, Alan Gomez to ensure all consumer usability needs were met and that design was in keeping with Centre mandates and current design trends. Thank you Bramalea City Centre for the opportunity to work with you on this project.