Grassroots Advertising Inc.

Grassroots Advertising Inc. Your Innovative Media Specialists
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On April 4th, Little Italy became the backdrop for something truly special. Hundreds of Italian soccer fans lined up for...
04/13/2026

On April 4th, Little Italy became the backdrop for something truly special. Hundreds of Italian soccer fans lined up for the Jersey Swap organized by Canada Soccer

However this wasn’t your typical trade-in. In a heartwarming twist, fans didn't have to part ways with their beloved Italian colors. They walked away with a brand-new Canadian jersey while keeping their original one.

It was a celebration of dual identity, and our LED trucks were there to make sure that story was told in high definition. When an event carries this much heart, you need media that matches its scale through:

📍 Emotional Proximity → By meeting fans right in the heart of their neighborhood, we helped turn a brand activation into a local milestone. Coupled with over 20,000 cellphone ping impressions, it was a complete success.
⚡ High Visibility → Our LED trucks acted as the glowing centerpiece, ensuring the joy of the crowd was framed by vibrant, high-impact visuals that couldn't be missed.
🤝 Community Connection → We didn’t just broadcast a message on a truck; we amplified the energy of the lineup, making sure the "unskippable" nature of our trucks matched the "unforgettable" nature of the experience, because after all you can't swipe past an LED truck.

Want to build memorable fan experiences?
👉 https://hubs.li/Q04bsDGF0

03/23/2026

As the 2026 JUNOS prepare to take over our screens in less than one week, Mae Martin is making sure the message is as loud as the music! 📢

Wildposting® takeovers are no doubt the "unskippable" force behind the scenes. From seeing this year’s top nominees move from our posters to the stage, OOH is the heart of music marketing—it transforms a broadcast into a nation-wide experience.

The countdown to March 29th is on! Are you tuning in? 📺🎸

📷: CBC

The crowds are locked in. The question is — is your brand?Street-level marketing is one of the smartest ways to show up ...
02/25/2026

The crowds are locked in. The question is — is your brand?

Street-level marketing is one of the smartest ways to show up in cultural hubs:
• 📍 Proximity → Meet people where they’re already gathering
• 🤝 Interaction → Real conversations create stronger brand recall
• 🔁 Repetition → Multi-day presence builds familiarity fast

Wildposting®, brand ambassadors, and experiential pop-ups — street-level marketing for summer festivals drives both impressions and real engagement.

👉 See how we can build your summer activation: https://hubs.li/Q044CHZZ0

Some messages are meant to be loud.For Casey House Toronto's latest Smash Stigma initiative, Bensimon Byrne created Big ...
02/24/2026

Some messages are meant to be loud.

For Casey House Toronto's latest Smash Stigma initiative, Bensimon Byrne created Big F**ing Deal* — a powerful campaign that highlights how HIV stigma compounds when it intersects with housing insecurity, mental health, substance use, and discrimination.

Wildposting® helped bring that message into the real world — bold, unmissable, and impossible to ignore.

This is what happens when you show up with the right message at the exact right moment. 🎯Campaign: IKEA – Moving DayPlan...
02/19/2026

This is what happens when you show up with the right message at the exact right moment. 🎯

Campaign: IKEA – Moving Day
Planned by: Jungle Media
Year: 2011 and again in 2012
Grassroots Rep: John Labignan

When Moving Day takes over Montreal, moving boxes become very hard to come by — so IKEA hit the streets with a real solution.

We clipped real cardboard moving boxes directly onto Wildposting® placements across Montreal, allowing people to walk up, grab a box, and use it immediately. Simple. Timely. Genuinely helpful.

The result?
• Massive engagement on the street
• Real product utility in the moment it mattered most
• Major industry recognition

No surprise it earned serious recognition:
🏆 Bronze Lion – Cannes Media Lions
🏆 Silver – Media Innovation Awards
🏆 Gold – Atomic & Effie Awards

A classic example of contextual OOH done right — helpful, memorable, and impossible to ignore.

Want to build something this smart for your next moment?
👉 https://hubs.li/Q043Q9gs0

When you need reach AND stopping power, this is the format. 🎯Our Double Mini-Monsters for the Royal Ontario Museum's Wil...
02/18/2026

When you need reach AND stopping power, this is the format. 🎯

Our Double Mini-Monsters for the Royal Ontario Museum's Wildlife Photographer of the Year exhibit are taking over busy downtown corridors — bold, striking, and impossible to ignore.

If you haven’t checked out the exhibit yet… this is your sign. 👀

Curious about our different Wildposting® formats?
👉 Explore them here: https://hubs.li/Q043CbXZ0

When national pride is at its peak, smart brands show up everywhere. 🇨🇦🏅To promote McCain Foods (Canada)'s FryDay Fan Zo...
02/17/2026

When national pride is at its peak, smart brands show up everywhere. 🇨🇦🏅

To promote McCain Foods (Canada)'s FryDay Fan Zone pop-up in Toronto, UM Canada deployed an LED truck to bring the message directly into high-traffic areas:

Bring the spirit. We’ll bring the fries.

Timed around one of the biggest global sporting moments of the season, the mobile OOH ex*****on kept McCain top of mind while fans were already gathering, celebrating, and cheering.

Smart timing. Cultural relevance. Mobile impact. Excellent planning by UM Canada! 👏

02/12/2026

This is OOH done right. ☑️

The Coors Light Canada x Sundays display truck was the perfect add-on to the DeCoors rollout in Montreal — commanding attention in busy, high-traffic corridors and turning the message into something people could actually experience.

It’s a great example of why mobile OOH works so well:
high visibility + real-world presence + instant engagement.

Another smart, well-timed rollout from the Billups team. Nailed it. 🎯

Want to build a rollout like this?
👉 https://hubs.li/Q042TlQH0

This is what an OOH TOUCHDOWN looks like: Bold. Visible. Impossible to miss. 🏈🔥After Wildpostings established strong st...
02/11/2026

This is what an OOH TOUCHDOWN looks like: Bold. Visible. Impossible to miss. 🏈🔥

After Wildpostings established strong street-level presence, the DeCoors campaign expanded with a custom-outfitted display truck + brand ambassador team — spotlighting Coors Light x Sundays, with Sundays as the Official Retail Partner of Home DeCoors.

The truck commanded attention in Montreal’s busy urban landscape, bringing the idea to life through the furniture, the hosting vibe, and of course… the best beer for the big game. 🍻

This is what layered OOH looks like when it’s done right:
☑️ Wildposting® → build recognition and citywide presence
☑️ Mobile + ambassadors → add interaction and real momentum
☑️ Real-world staging → makes the brand feel tangible, not just visible

Billups absolutely crushed this one! 🤜🤛

Want to learn more about our display trucks?
👉 https://hubs.li/Q042HpKV0

What if your OOH plan could dominate the streets the same way a team controls the field on game day? 🏈For Coors Light Ca...
02/10/2026

What if your OOH plan could dominate the streets the same way a team controls the field on game day? 🏈

For Coors Light Canada's “DeCoors” rollout, billups built a layered OOH strategy designed to show up across high-traffic urban zones — timed perfectly around peak moments in the season.

The opening play:
Quadruple Mini-Monster Wildpostings across Toronto, Montreal, and Vancouver, delivering immediate recognition and sustained repetition block after block.

Why it worked:
📍 Scale → Large-format posters owned high-traffic streets
🔁 Frequency → Spread across multiple high-traffic corridors built fast recall
⏱️ Timing → Perfectly aligned with peak football energy

Big props to the billups team for dialing in the strategy and timing on this one. 👏
And this was only the opening play… more to come. 👀

🚀 Want to build an OOH rollout that hits at the right moment?
👉 https://hubs.li/Q042mPSR0

A giant button + a public dare = instant street-level engagement. Campaign: Molson Cider - Dare to Be DifferentPlanned...
02/05/2026

A giant button + a public dare = instant street-level engagement.

Campaign: Molson Cider - Dare to Be Different
Planned by: MEC
Year: 2014
Grassroots Rep: John Labignan 🐐

For MEC and Molson Cider, we brought an interactive projection activation to the streets where passerby could push a giant button on a custom built tall-can, see a dare appear in the Projection, and win a Cider King Can if they preformed the dare on the spot.

Strangers stopped. Friends cheered. Crowds formed fast, and every dare turned into a spontaneous, shareable moment that made the brand feel playful, bold, and human. To keep the momentum going, our reps filmed the best dares and pushed the content to social — turning street-level energy into ongoing buzz.

And here’s what made the rollout even stronger: pairing Wildposting® for daytime visibility with projections during the evenings + weekends is such an effective mix. You’re hitting the audience all day, in the places they’re already moving through — and then owning the night when the city’s out.

Want to build an activation people actually engage with?
👉 https://hubs.li/Q041_s-w0

Watch the video!
👉 https://hubs.li/Q041_sYF0

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