09/04/2026
Your Performance Max store campaigns just got a lot bigger reach. Google quietly opened Waze Ads to 42 countries, ending the US-only limit that's been in place for months. If you run store goal campaigns anywhere from Canada to Sweden, this changes what's available to you right now.
Waze Ads now reach 42 countries via Performance Max, letting advertisers outside the US target Store Visits, Store Sales, and Local Actions Directions goals.