06/26/2026
You're probably wasting part of your marketing budget on Google Ads. Don't make ChatGPT Ads the next place you waste it, either.
Green Lotus was recently invited to the ChatGPT Ads beta, but our advice hasn't changed. Will we experiment with it? Why, of course! But will we recommend it to our clients? Not yet.
ChatGPT Ads have enormous potential, but we simply don't think they should be the first investment most businesses make.
Before spending on paid AI, fix revenue leakage, build a digital foundation AI can understand, and earn organic AI visibility. Paid advertising works best when it amplifies what's already working.
In this article, Bassem shares his thoughts on why ChatGPT Ads belong at the end of an AI marketing strategy, not the beginning.
Link in the comments.