Kingstar Media

02/06/2024

From leveraging AI to dominating social commerce, Geoff Crain’s latest article for MarTech dives into the top five trends set to shape social media marketing success in 2024.

Read the full article to learn how these social media opportunities can align with your strategy:

https://martech.org/top-5-strategic-trends-for-social-media-marketing-in-2024/

From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024.

10/26/2023

Facing a Slowing Market? Look for the Opportunities!

In today's ever-changing business landscape, adaptability is the key to success. As we navigate market fluctuations, Geoff Crain shares insights in his first monthly column with MarTech on how to respond when the market slows.

Read the full article below for strategies and tips on how to refine, recalibrate and strengthen your business during a market slowdown.
https://martech.org/how-brands-should-react-to-market-slowdowns/

Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share.

10/10/2023

Maintaining separate social media accounts for different company locations is something you may want to consider for 2024. While it might seem counterintuitive to fragment an online presence, it allows businesses to connect with their audience, build brand identity, and drive engagement. Read more to learn why different company locations opt for separate social media accounts. https://www.kingstarmedia.com/our-blog/why-global-brands-have-multiple-social-media-accounts

09/20/2023

AI has the potential to reshape how marketing teams operate. From optimizing productivity to fostering innovation, utilizing AI offers a variety of advantages. Check out our latest blog to learn how AI can empower and benefit your marketing team. https://www.kingstarmedia.com/our-blog/using-ai-tool-benefit-your-marketing-team

09/14/2023

With 2024 just around the corner, it's crucial to recognize that not all social media strategies that once succeeded will continue to do so next year. As the digital landscape continues to evolve, so do the strategies that work effectively in this realm. Check out our latest blog to read about what won't work in the social media landscape in 2024. https://www.kingstarmedia.com/our-blog/what-wont-work-social-media-2024

09/07/2023

The world of advertising is constantly evolving. And is part of this evolution. Whether you're considering a traditional billboard on a city street or a dynamic digital display, creating effective creative is crucial. Check out our latest blog to learn what to include in your OOH creative for both traditional and digital placements, ensuring your message leaves a lasting impact. https://www.kingstarmedia.com/our-blog/crafting-compelling-creatives-traditional-out-home-ooh-vs-digital

08/24/2023

Having an organic social media presence as a brand is crucial in maintaining and gaining consumer-brand trust and raising brand awareness. For best practices, tips, and more information on maintaining an organic social media presence, check out our latest blog.

In 2023, having an organic social media presence is non-negotiable for brands and businesses aiming to foster meaningful connections, cultivate brand loyalty, and achieve sustainable growth and results. 

08/16/2023

Struggling to connect with your ideal audience? It might be time to test niche advertising: a cost-effective, game-changing strategy that heightens engagement by targeting smaller segments. Learn more in our latest blog: https://www.kingstarmedia.com/our-blog/power-niche-advertising

08/10/2023

Many businesses underestimate the significance of a strong marketing strategy, resulting in missed opportunities and stagnant growth. Check out our latest blog for ten unmistakable signs indicating the need for a comprehensive marketing strategy: https://www.kingstarmedia.com/our-blog/10-signs-you-need-solid-marketing-strategy-your-business

A well-crafted marketing strategy serves as the backbone of every successful business venture. It's the compass that defines goals, identifies target audiences, and ensures effective planning. Yet, many businesses underestimate the significance of a robust marketing strategy, resulting in missed opp...

08/02/2023

Launching a TV ad campaign can be more affordable than you might think. Our latest blog reveals insights that debunk the myth of TV advertising being too expensive. If you want to learn more about TV advertising and its costs, check out our latest blog

Television advertising has long been considered a powerful and effective way to reach a wide audience. However, many businesses and marketers often shy away from TV ads, assuming they come with exorbitant costs. Contrary to popular belief, launching a TV ad campaign can be more affordable than you m...

07/21/2023

As the temperature rises, so do the opportunities to connect with consumers. Discover how DOOH advertising can revolutionize your summer marketing strategy. From increased footfall to precise targeting, dynamic creatives, and location optimizations, DOOH offers an unbeatable way to captivate your audience. Read more in our latest blog: https://bit.ly/46WfMCL

Summer offers businesses abundant opportunities to connect with consumers in a compelling way surrounding the warmer weather. Digital out-of-home (DOOH) advertising has gained significant prominence as an effective avenue for brands to seize these opportunities. Leveraging increased footfall, weathe...

06/28/2023

Unlock the full potential of your marketing budget with valuable insights from our Senior Director, Sales & Marketing, Geoff Crain. Dive into this must-read article and discover five game-changing strategies to effectively manage your marketing budget and achieve a remarkable ROI.💼💡 https://thecmo.com/interviews/geoff-crain-marketing-budget/

Geoff Crain is Senior Director, Sales and Marketing of Kingstar Media, one of North America’s top digital marketing/video production agencies.