IAB Canada: Interactive Advertising Bureau of Canada

03/17/2025

Want to make every ad dollar count? Master the art and science of digital media buying & planning in this full-day course!
- Learn how to optimize budgets for maximum ROI
- Understand data-driven media planning & ex*****on
- Make smarter buying decisions and boost campaign success

📅 March 19 | 💻 Virtual Course | Limited Spots!
📌 Register now: https://hubs.ly/Q03bYHTk0

03/14/2025

Are you making the most of your marketing data?

Data-driven marketing isn't just important—it’s your competitive edge. In this course, you’ll:
📊 Master analytics tools & measurement techniques
📈 Decode multi-touch attribution & customer journeys
🚀 Optimize ad performance & maximize ROI

📅 Mar 18 | ⏳ Limited spots available!
📌 Sign up now: https://hubs.ly/Q03bXmlc0

03/14/2025

IAB Canada is pleased to welcome new member, Intrepid Travel

03/13/2025

Last week Thursday, Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku Canada, Yahoo, Corus Entertainment, Rogers Sports & Media, Kinesso and Magnite.

Read the full event recap and takeaways here: https://hubs.ly/Q03bLwR80

Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-d...

03/13/2025

Advance your digital expertise this spring by enrolling in IAB Canada's industry expert-led courses. Our online format offers the convenience of learning from real-time examples and case studies within your own environment.

IAB Canada members qualify for a spring discount. To get your exclusive and limited-time code, please comment 'SPRING' below.

03/13/2025

The digital media landscape is evolving fast—retail media is surging, and opportunities to engage consumers are everywhere. But with so many choices, how can advertisers create real impact?

Join the Lower Deck at Enterprise on April 23 where we’ll explore how to engage Audiences through Sight, Sound & Motion. Prepare to dive into shifting consumer behaviours, creative strategies that capture attention, and media planning tactics that drive results. Don’t just follow the trends—lead the conversation on what’s next in digital advertising.

Who is joining us? Limited space available, register for your next mission TODAY! https://hubs.ly/Q03bKmg10

03/12/2025

There’s a gap between media buyers’ expectations and retail media’s actual value. We’re bringing industry experts together to bridge the conversation.

Join IAB Canada’s Retail Media Skills Lab
✅ Get insights from top leaders in the field
✅ Understand how to integrate retail media into your strategy
✅ Connect with industry experts and peers

📅 March 25, 2025 | Intuit – The Well, Toronto
🔗 Secure your spot today! https://hubs.ly/Q03bw4jx0

03/11/2025

Digital Out-of-Home (DOOH) advertising offers brands several ways to engage audiences in high-impact environments.

To help marketers navigate this space at a glance, IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.

Download the visual graphic now: https://hubs.ly/Q03bkkqJ0

IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.

03/10/2025

IAB Canada is pleased to welcome new member, Disney+

03/07/2025

Empowered Women. Empowering Digital. 🌍💡

On International Women’s Day, we celebrate the incredible women shaping Canada’s digital and tech landscape—innovators, creators, and leaders who are redefining the future. From pioneering AI solutions to driving ethical advertising and building inclusive digital spaces, women are at the heart of progress. But there’s still work to do—representation matters, and we need to keep breaking barriers, together.

💡 Tag a woman in tech, marketing, or digital who inspires you. Let’s amplify their voices and keep the momentum going!

03/07/2025

This week, as promised, President Donald Trump implemented his sweeping 25% tariffs on Canadian imports. Read more on IAB Canada's reflection on how this will affect the digital advertising industry.

Read now: https://hubs.ly/Q039-yc_0

As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.

03/07/2025

What a night! A packed house, an engaged crowd, and a spicy conversation—our Data Night: Unlocking the Power of CTV did not disappoint! From thought-provoking discussions to insightful takeaways, it was incredible to see the passion and enthusiasm in the room.

A huge THANK YOU to everyone who showed up, asked great questions, and helped make the night a success. Your energy and commitment to these conversations are what make our events so special.

Special thank you to our speakers and sponsors for making this event a special one:

Speakers: Wade Kuiken-Rogers (GroupM) Ivan Pehar (Roku), Michela Andreana (Yahoo DSP), Philippe Kleim (Corus Entertainment), Rose Hutchison (Rogers Sports & Media), Christy MacLeod (Kinesso), and Mike Reeves (Magnite)
Elite Sponsors: Axeptio, Environics Analytics, Globe Media Group, Google, Roku, and The Trade Desk.Industry Sponsors: Corus Entertainment, Rogers Sports & Media, andTopic Sponsor: Magnite

We know this event sold out quickly, but if you missed out, don’t worry—our Video Data Night is coming up in September, and we hope to see you there! Check out our event page for registration details.

Until then, let’s keep the conversation going—what were your biggest takeaways from the night?

03/07/2025

Retail Media is a game-changer in Canada’s digital advertising landscape. But something’s missing…

Are media buyers and retail networks aligned? Are we maximizing the full value?

Join the conversation at IAB Canada’s Retail Media Skills Lab and explore where retail media is headed next.

📅 March 25, 2025 | Intuit – The Well, Toronto
🔗 Register now! https://hubs.ly/Q039PfSN0

03/06/2025

The stage is set, the conversations are ready, and we’re excited to welcome the industry’s brightest minds to CTV Data Night Toronto!

Tonight, we’ll dive into the latest insights on Connected TV, measurement, and audience engagement with our incredible local digital marketing community.

This event is SOLD OUT, and the IAB Canada team can’t wait to welcome you at the Rivoli! Registration begins at 3:30 PM—see you soon!

03/05/2025

We’re just days away from our CTV Data Night, and we couldn’t do it without the support of our incredible sponsors! Your commitment to advancing data-driven advertising and Connected TV innovation is what makes events like this possible.

Elite Sponsors: Axeptio, Environics Analytics, Globe Media Group, Google, Roku and The Trade Desk
Industry Sponsors: Corus Entertainment and Rogers Sports & Media
Topic Sponsor: Magnite

We’ve had an overwhelming response to this event! If you’re joining us, get ready for an evening of thought leadership and networking in our intimate format.

Stay tuned for event highlights, and let’s keep the conversation going using . See you soon!

03/04/2025

Today more than ever, we need to talk. As global markets evolve, we have a unique opportunity to build a resilient and competitive ecosystem—one that supports homegrown media while thriving on the international stage. We need to talk about US!

Join us on April 23 at Enterprise 2025 as we tackle key issues, from balancing international opportunities with local sustainability to the strategies, partnerships, and policies that will drive long-term success.

Don’t miss this essential discussion on shaping the future of Canadian media. Register NOW! https://hubs.ly/Q039fNsc0

03/04/2025

IAB Canada is pleased to welcome new member, AV Communications

03/03/2025

We can’t wait to see everyone on Thursday for our upcoming data night! CTV is transforming how agencies leverage data for precision and efficiency. Join Mike Reeves (Magnite) and Christy MacLeod (Kinesso/Acxiom) as they explore the challenges and opportunities in activating data for CTV, the impact of direct integrations, and how measurement innovations are shaping the future of premium video advertising.

This event is now SOLD OUT. See you on Thursday!