IAB Canada: Interactive Advertising Bureau of Canada

IAB Canada: Interactive Advertising Bureau of Canada Our not-for-profit association represents a Membership composed of Interactive Advertisers, Agencies, Publishers and Service Associates.

The Interactive Advertising Bureau of Canada is the leading voice of the digital advertising industry, bringing together brands, agencies, and platforms to drive innovation, set standards, and support growth in Canada’s evolving media landscape.

IAB Canada President Sonia Carreno has been appointed Chief Executive Officer of IAB Europe. Since joining IAB Canada in...
09/25/2026

IAB Canada President Sonia Carreno has been appointed Chief Executive Officer of IAB Europe.

Since joining IAB Canada in 2015, Sonia has grown our membership and strengthened our work in privacy, research, education and public policy. She has helped the Canadian digital advertising industry navigate major changes and brought its perspective to international discussions.

“I am enormously proud of what we have built at IAB Canada,” Sonia said.

Sonia will continue to lead IAB Canada over the coming months while our Board of Directors completes its succession process. She will work with the Board and team on a planned handover before assuming her new role.

Please join us in congratulating Sonia and thanking her for her leadership.

We’re pleased to welcome Ophelie Prince of Magnite as Co-Chair, joining Walder Amaya of Apex Mobile Media.The Ad Tech Co...
09/25/2026

We’re pleased to welcome Ophelie Prince of Magnite as Co-Chair, joining Walder Amaya of Apex Mobile Media.

The Ad Tech Council brings industry leaders together to share expertise, address emerging challenges, and advance the technologies and standards shaping digital advertising in Canada.

Interested in contributing? IAB Canada members are invited to join our Councils and Committees and help shape the conversations moving our industry forward.

Learn more and get involved: https://hubs.ly/Q04ylzgt0

Yesterday, we went Back to School with an afternoon focused on building practical digital media knowledge and putting it...
09/24/2026

Yesterday, we went Back to School with an afternoon focused on building practical digital media knowledge and putting it to the test.

A big thank you to our instructors Paolo Lacuna, Belinda Baugniet, Kelly Thomas Nojaim and Yasmine Deng for sharing their expertise and making each session practical, engaging and relevant.

Thank you to Roku and Microsoft Advertising for supporting the learning experience, and to Index Exchange for hosting us at The Well.

The holiday shopping season is coming. Is your media strategy ready?Join us on October 20 with The Trade Desk for Winnin...
09/22/2026

The holiday shopping season is coming. Is your media strategy ready?

Join us on October 20 with The Trade Desk for Winning the Holiday Shopping Season: Trends, Data & Strategy for 2026, a webinar exploring the consumer and retail trends set to shape one of the most competitive periods of the year.

Danny McConnell and Tisha Brathwaite of The Trade Desk will share research and insights on shifting shopping behaviours and the advertising strategies marketers should be considering for the season ahead.

📅 October 20, 2026
⏰ 11:00 AM–12:00 PM ET
💻 Register: https://hubs.ly/Q04x_S000

On Wednesday, we’re going Back to School.Three sessions. Three certificates. One afternoon dedicated to building practic...
09/21/2026

On Wednesday, we’re going Back to School.

Three sessions. Three certificates. One afternoon dedicated to building practical skills across digital media, streaming, and search advertising.

Join Paolo Lacuna of IAB Canada, Belinda Baugniet of Roku, and Kelly Thomas Nojaim and Yasmine Dang of Microsoft Advertising for a focused afternoon of learning designed to strengthen your digital toolkit.

📅 September 23
📍 The Well, Toronto
There’s still time to save your seat: https://hubs.ly/Q04x_Bkg0

Creator Intelligence is on the move ✈️Following an insightful evening in Toronto, Data Night: Creator Intelligence is he...
09/18/2026

Creator Intelligence is on the move ✈️

Following an insightful evening in Toronto, Data Night: Creator Intelligence is heading west to Vancouver.

Join IAB Canada on October 22 as we bring the conversation to the West Coast, exploring how creator marketing is evolving across strategy, collaboration, measurement and scale.

New city. New perspectives. Continuing the conversation on what’s next for creator marketing in Canada.

📍 Fifth Avenue Cinemas, Vancouver
📅 Wednesday, November 4, 2026
🔗 https://hubs.ly/Q04xVnKg0

Stay tuned for program and speaker announcements.

6 Days to Go! Three sessions. Three certifications. One afternoon to build your digital media knowledge.Join IAB Canada,...
09/17/2026

6 Days to Go! Three sessions. Three certifications. One afternoon to build your digital media knowledge.

Join IAB Canada, Roku and Microsoft Advertising on September 23 for Industry Back to School, an afternoon of focused learning across: Digital Media Fundamentals, Streaming Advertising and Search Advertising

Hosted at Index Exchange at The Well, each session combines practical industry learning with the opportunity to earn a certification.

📅 September 23 | 1:00–4:00 PM ET
📍 Index Exchange at The Well, Toronto
🔗 https://hubs.ly/Q04xPccy0

Yesterday, Canada’s digital media marketing community came together at Data Night Toronto: Creator Intelligence for an a...
09/16/2026

Yesterday, Canada’s digital media marketing community came together at Data Night Toronto: Creator Intelligence for an afternoon of ideas, perspectives and conversations about what it takes to build creator programs that are more strategic, collaborative, measurable and ready to scale.

Thank you to our speakers Soneeka Patel (Google Canada), Jeanette Rees ( ), Ameerah Razac (RBC), Taneesha Greaves (Creator), Andrea Hunt (ACA), Jordan Brown (Pixability), Mitchell Peck (Cobra Puma Golf), and Sydney Robertson (Google Canada) for sharing their perspectives across strategy, brand-creator collaboration, measurement, governance and the infrastructure shaping the next stage of creator marketing.

A special thank you to our sponsors for supporting the event and helping us bring the industry together, and to everyone who joined us at the Rivoli as part of IAB Global Creator Week.

The conversation doesn’t end here. We look forward to continuing the work of advancing a stronger, more responsible and effective creator marketing ecosystem in Canada.

09/16/2026

Progress in digital media is shaped not only by where the industry is heading, but by the conversations and connections that help move it forward.

Following State of the Nation 2026, Julie Thorne reflects on the value of bringing the industry together to exchange perspectives, challenge thinking and navigate a rapidly evolving media landscape.

Hear Julie’s perspective, and explore more insights and resources from State of the Nation 2026.

🔗 https://hubs.ly/Q04xv3_V0

Today is Data Night Toronto: Creator Intelligence.This afternoon, Canada’s creator marketing community comes together at...
09/15/2026

Today is Data Night Toronto: Creator Intelligence.

This afternoon, Canada’s creator marketing community comes together at the Rivoli to explore how creator programs are evolving across strategy, collaboration, measurement and scale.

As part of IAB Global Creator Week, we’re looking forward to an afternoon of industry perspectives, practical conversations and connection.

A special thank you to our sponsors for supporting today’s event and helping bring the conversation to life

Elite Corporate Sponsors: Axeptio, Environics Analytics, Globe Media Group, Google, Loblaw Advance, Native Touch, Roku and The Trade Desk
Topic Sponsor: Pixability

See you at the Rivoli.

Address

180 John Street
Toronto, ON
M5T1X5

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+14165983400

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