IAB Canada: Interactive Advertising Bureau of Canada

08/10/2026

Last Thursday, our inaugural Summer Skills Lab brought together industry practitioners and marketers to explore one of the fastest-evolving areas of digital advertising: self-serve media.

Thank you to everyone who joined us, both in person and virtually, and to our speakers, Spencer O'Brien (Google), Philippe Kleim (Corus Entertainment), Karla Stuewe (Vistar Media), and Vishank Goel and Jonathan Tsay (AdButler), for sharing practical perspectives on platform selection, campaign optimization, and emerging opportunities across today's advertising ecosystem.

A special thanks to Corus Entertainment for hosting our first Summer Skills Lab and supporting industry education.

As self-serve advertising continues to evolve, so does the need for practical, applied learning. We look forward to continuing these conversations and supporting Canada's advertising community through education, collaboration, and professional development.

08/06/2026

We've refreshed the IAB Canada Resource Library to make it easier than ever to discover the guides, visual explainers, reports, white papers, and tools that support Canada's digital advertising ecosystem. Browse featured resources, explore dedicated Resource Centres, and access an expanding archive of industry content, all in one place.

Whether you're looking for the latest on AI, retail media, CTV, privacy, ad tech, or industry standards, the Resource Library is designed to help you stay informed and ahead of what's next.

Explore the refreshed Resource Library: https://hubs.ly/Q04s6Kj60

08/05/2026

Creators are reshaping how audiences discover products, influence culture and build brand preference across every major platform.

This September, IAB Canada joins markets around the world for IAB Global Creator Week, a global initiative bringing together brands, agencies, platforms, creators and industry leaders to advance the creator economy through shared learning, collaboration and stronger industry practices.

As Canada's contribution to this global conversation, Data Night: CreatorOS will explore how creator marketing is evolving from one-off activations to strategic, scalable programs. Join industry leaders as we examine the operating system behind successful creator marketing, from strategy and investment to collaboration, measurement and governance.

📅 September 15, 2026
📍 Rivoli, Toronto

Be part of Canada's creator marketing conversation and a global movement shaping the future of the industry.

Register today: https://hubs.ly/Q04s0XGb0

08/04/2026

Join IAB Canada's first Summer Skills Lab: Self-Serve Media and learn from industry practitioners: Spencer O'Brien (Google), Philippe Kleim (Corus Entertainment, Karla Stuewe (Vistar Media), and Vishank Goel (AdButler).

Together, they'll share practical perspectives on today's self-serve advertising landscape, covering platform selection, campaign management, optimization, and media strategy to help businesses make more informed advertising decisions.

Whether you're a small business owner looking to maximize your marketing investment or a marketing professional expanding your expertise, you'll leave with practical strategies you can apply immediately.

📅 August 6, 2026
📍 Attend in person or virtually

Reserve your spot: https://hubs.ly/Q04rSvsm0

07/31/2026

We’re rounding out our State of the Nation 2026 recap series with a conversation that continues to shape media strategy: attention.

As audiences navigate an increasingly fragmented media landscape, success is no longer about reaching more people. It's about creating meaningful moments that earn attention across CTV, audio, DOOH, retail media and beyond.

Read our final recap, The State of Attention: Opportunities Across the Modern Media Mix, and explore how industry leaders are rethinking media planning, measurement and creative effectiveness: https://hubs.ly/Q04qKQZZ0

Attention is moving across every screen, space and sound. From IAB Canada's State of the Nation 2026, explore how CTV, DOOH and audio are creating new ways to earn trust, capture attention and drive stronger media outcomes.

07/30/2026

The countdown is on for IAB Canada's first Summer Skills Lab: Self-Serve Media.

Join professionals Philippe Kleim (Corus Entertainment), Karla Stuewe (Vistar Media), and Vishank Goel (AdButler) as they share practical insights into media strategy, campaign management, and digital advertising to help businesses navigate today's self-serve ecosystem.

Attendees will leave with practical strategies to:
✔ Choose the right advertising platforms
✔ Build and optimize campaigns
✔ Avoid common advertising pitfalls
✔ Make every marketing dollar count

📅 Thursday, August 6, 2026
📍 Attend in person or virtually
Secure your spot: https://hubs.ly/Q04rlS7S0

07/29/2026

Creator marketing is moving beyond one-off activations and becoming a more structured, accountable part of the broader media strategy.

IAB Canada’s latest piece explores the six pillars of success for creator and influencer marketing in 2026, from creator-first strategy and platform-native ex*****on to measurable outcomes, ongoing learning, integration, and accountability.

Developed with the guidance and contributions of the IAB Canada Content and Creators Centre of Excellence, with participating members Hashtag paid, Wattpad, and Pixability, we highlight Canadian case studies demonstrating how brands are translating these principles into meaningful business impact.

Explore the six pillars and read the full article: https://hubs.ly/Q04rflD70

07/28/2026

In an industry defined by constant change, the most valuable skill may be the willingness to keep learning.

As an IAB Canada Programmatic Media Instructor, Warren Fragata brings practical industry experience into the classroom, helping professionals strengthen their understanding of programmatic advertising while preparing for what comes next.

In his latest Humans of Digital profile, Warren shares his perspective on using AI as a copilot, moving beyond vanity metrics and embracing continuous learning as media, technology and measurement evolve.

Discover Warren’s story and the expertise he brings to IAB Canada learners: https://hubs.ly/Q04qKkT20

07/27/2026

IAB Canada is pleased to welcome Brian Batenburg (Globe Media Group) as Co-Chair of the Publisher Council, joining current Co-Chair Sam Bevacqua (Le Presse).

IAB Canada's councils bring together leaders from across the digital ecosystem to share expertise, identify emerging opportunities and challenges, and help shape the priorities, standards, and conversations that advance Canada's digital advertising industry.

We look forward to Brian and Sam's leadership as they help guide the Publisher Council's work and strengthen collaboration across the publishing community.

07/27/2026

Great advertising starts with informed decisions.

Join professionals from Corus Entertainment, Vistar Media, and AdButler at IAB Canada's Summer Skills Lab: Self-Serve Media as they share practical perspectives on today's self-serve media landscape.

Designed for marketers and Canadian small and medium-sized businesses, this interactive workshop explores how to choose the right platforms, optimize campaigns, and maximize marketing investment with confidence.

📅 August 6, 2026
📍 Attend in person or virtually
🔗 Reserve your spot today: https://hubs.ly/Q04qJSGn0