She's Newsworthy Media Inc.

She's Newsworthy Media Inc. Apply for Media Success Coaching: https://www.shesnewsworthy.com/mediasuccess

Jennifer Singh is a former TV reporter turned entrepreneur, speaker and CEO of She’s Newsworthy Media. The company focuses on amplifying the voices of women entrepreneurs as well as helping reporters leave news and start a six-figure PR business. Before entrepreneurship, Jennifer worked in the Canadian media industry for over 15 years as a reporter, producer and writer for CTV, CBC, Global and CP24. She has been featured in the Globe and Mail, Toronto Star, Global News, CTV speaking and The Social speaking about imposter syndrome, women in business and the need for more inclusive marketing. Jennifer was also featured in a national campaign for International Women’s Day in partnership with Mercedes-Benz Canada and Pink Tartan.

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Reporters: Train to be a She’s Newsworthy Certified Media Coach using a proven six-figure business model and coaching framework so you can leave news and never look back. Apply here: https://www.shesnewsworthy.com/academy

Entrepreneurs: Our signature PR program Media Success Coaching has helped over 70 women entrepreneurs land media, apply to join here: https://www.shesnewsworthy.com/get-pr/media-success-coaching

Rule number one: there is no competition, that's because what you do is unique from others in your industry. That is you...
10/01/2026

Rule number one: there is no competition, that's because what you do is unique from others in your industry. That is your competitive edge. We lean into that uniqueness to pitch your business to media and podcasts. It's the fastest way to get booked and increase your visibility 😉

Connect to talk about how you can pitch your business to the media and podcasts this fall. LIB or email: [email protected]

🎥Clip from The Drift hosted by Aalia Adam

One of the biggest mistakes I see business owners make when they pitch the media?They make the pitch all about their bus...
09/28/2026

One of the biggest mistakes I see business owners make when they pitch the media?

They make the pitch all about their business and their credentials. They tell the media what they do and how amazing their company is and it loses the media's attention, quickly.

That's because the media is not looking for a story about YOU. Instead they need a story that has mass appeal for their audience.

It's not: I run a therapist practice and have helped hundreds of clients.

It's more like: I am a therapist specializing in (insert area), and I'm seeing a (insert trend/problem), and if it’s not fixed/resolved it will cause (insert negative impact).

That's the story the media is looking for, a story that has mass appeal to their audience.

So don’t ask "How do I get the media to feature my business?"

Start asking: "How can I contribute to the larger conversation on this issue?"

You can grab our entire pitching framework for positioning your business to the media and podcasters at the LIB. It’s a proven formula to get you booked quickly and repeatedly!

PS We've used this pitching strategy for nearly a dozens in the wellness space including: 𝑬𝒏𝒅𝒊𝒏𝒈 𝑾𝒆𝒍𝒍 𝒘𝒊𝒕𝒉 𝑴𝒊𝒏𝒏𝒆𝒍𝒍𝒆 Ivana Kolaković Michelle Walter Anansia Leslie-Bailey RP, CCC, RMHCI Ontario therapist and more!

09/24/2026

PR is not about vanity metrics…it’s about ROI and growing your business.

Reach out to chat about what a PR and marketing strategy can do for your business. DM or shesnewsworthy.com/contact ❤️

Sometimes it’s easier to say no to a man, than it is to say no to a woman.Stay with me here. (I promise you the feminist...
09/23/2026

Sometimes it’s easier to say no to a man, than it is to say no to a woman.

Stay with me here. (I promise you the feminist has not left the building).

Women have typically been conditioned to be “easy,” and not difficult. We are socialized to be forgiving, even if the other person has pushed our boundaries. This is people-pleasing at it’s core.

Underneath of that, is a slow resentment that builds - not only towards the other person, but also towards yourself. It’s abandonment of your own needs.

I bring this up because I was in a tricky position last week:

A call that was scheduled to happen with all decision makers at the table started very late. The main decision maker didn’t give me a heads up, and when I offered to reschedule the call to later in the day, I got push back. I was told, that I needed to give them “grace.”

The reason for being late was another work priority - which happens all the time. I say, give me a quick heads up so I can reschedule - and not waste anyone’s time. My time is more precious than gold right now.

On the flip side, I’ve never had this experience with men. They always seem open to negotiate, tend to be flexible and accommodating and apologetic when schedules unexpectedly shift.

And I’m not using this experience to blanket all women, that would be silly. But it’s an observation. Us “women” have been talking behind the scenes about this quietly, for years.

How did the conversation end? Abruptly. We quickly realized working together was a complete mismatch of values.

“Women supporting women,” is not always what it seems folks.

09/21/2026

The stats are reality, but it's not just about the numbers. When I worked as a producer and reporter in news and lifestyle media, I noticed men moved quite differently.

They had the audacity to show up, and show up consistently - even when they made mistakes. Women, on the other hand, would reject or turn down interview requests because they worried about what they looked like and how they sounded. Their weight, clothes, and makeup became their block to getting visibility.

I started She's Newsworthy with the goal of changing that reality.

Connect to talk about your visibility strategy this fall. One thing is for sure — I will be keeping you accountable to your goals ;) LIB or email: [email protected]

🎥 Clip from The Drift hosted by Aalia Adam

The stats are reality, but it's not just about the numbers. When I worked as a producer and reporter in news and lifesty...
09/19/2026

The stats are reality, but it's not just about the numbers. When I worked as a producer and reporter in news and lifestyle media, I noticed men moved quite differently.

They had the audacity to show up, and show up consistently - even when they made mistakes. Women, on the other hand, would reject or turn down interview requests because they worried about what they looked like and how they sounded. Their weight, clothes, and makeup became their block to getting visibility.

I started She's Newsworthy with the goal of changing that reality.

Connect to talk about your visibility strategy this fall. One thing is for sure — I will be keeping you accountable to your goals ;) LIB or email: [email protected]

🎥 Clip from The Drift hosted by Aalia Adam

Let’s talk about travel racism…Because folks. It is very real. While I had an exceptional time across Europe and didn’t ...
09/15/2026

Let’s talk about travel racism…

Because folks. It is very real. While I had an exceptional time across Europe and didn’t face any discrimination - I did get stereotyped as I was boarding the plane in Canada.

I was standing in the priority line with other travellers. A family of four in front of me (parents and two kids), and behind me, an older couple travelling without kids.

We all started chatting because the flight was oversold and we were curious if we were going to take off on time.

As we were walking through the gates, the man from the older couple asked a question that clearly suggested he thought I was travelling with the other family with kids.

A brown woman. Travelling with a family that looks nothing like me. I smiled and said, I’m travelling solo.

He clearly assumed I was…the nanny?

His wife took whatever piece of paper she was holding and slapped him on the shoulder with it. He jumped, apologized and was flustered.

My experience is not unique, (except for the wife slapping 😂). I’ve heard a version of this story many times, especially when you’re in the priority line.

Did I get upset? Not at all. I chuckled at how silly he was. And it felt pretty damn good when we got on the plane, and he was sitting directly behind me in business class 😂

Men are transactional in business, and that’s why they are further ahead*This may be hard to accept, but frankly it’s tr...
09/14/2026

Men are transactional in business, and that’s why they are further ahead*

This may be hard to accept, but frankly it’s true and I’ve seen it myself first hand.

They get further ahead because they put their wants and needs first. They are not worried about hurting anyone’s feelings and they sure don’t work for free.

They have boundaries, and know when to say no, AND they still manage to sleep at night. 😅

I thought about this concept recently when I pushed back on a ridiculous request at work. The other party (a woman) was taken a back by my boundaries.

And when I shared with other women in my circle what had happened, they praised me for my ability to stand my ground?!?!

If you are a woman, setting boundaries in business should be an everyday practice.

Remember, when you say yes, don’t say no to yourself - that’s how resentment builds.

I would love to know your thoughts on all of this. Should we be doing business more like men?

📸 Saint-Germain-des-Pres, Paris.

*From Start With Yourself by Emma Grede Chapter on leadership.

A golden cage, is still a cage. Know when to stay and know when to fly ❤️📸 Champs-Élysées, Paris.
09/09/2026

A golden cage, is still a cage. Know when to stay and know when to fly ❤️

📸 Champs-Élysées, Paris.

When you spread your wings to fly, they will always try to clip them. Keep flying higher love. ❤️ 📸 Champagn nights and ...
09/07/2026

When you spread your wings to fly, they will always try to clip them. Keep flying higher love. ❤️

📸 Champagn nights and slow mornings in bed reading Emma Grede’s book, Start With Yourself.

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