Proof Strategies

07/28/2022

Beyond enjoying the warmer weather at this time of year, Michelle Titus, a Vice President on our Corporate & Financial team, is obsessed with local, fresh seasonal produce – and how to build trust within the agriculture industry.

The 2022 Proof Strategies CanTrust Index added domestic food growers and producers to the list of organizations and industries we study. We found that trust in domestic producers aligned closest to that of hospitals – and was more than 20% higher than our overall trust index – but there’s still work to be done to build trust in the industry.

Tap the link in our bio to learn more of Michelle’s thoughts on how retailers can capture farm stand trust and put it on display in-store.

07/20/2022

We’re hiring! Our team is looking to fill the following positions: Consultant, Strategist, Graphic Designer, Accounting Supervisor, and Integrated Producer. If you're ready to join a dynamic and award-winning team, apply today! getproof.com/work-with-us/

07/15/2022

Why should matter to directors? As values, populations and expectations change, boards must keep pace. Download the full Trust Matters Toolkit to learn more: https://bit.ly/3zl87zd

07/15/2022

The most effective way to build is from the inside-out. Pursuing trustworthiness should be added to every board's governance mandate. Download the Trust Matters Toolkit to learn more: https://bit.ly/3zl87zd

07/14/2022

is the connective tissue that runs through all aspects of governance. Developed alongside the Institute of Corporate Directors in Canada, the Trust Matters Toolkit is a resource to help guide, lead and support building trust effectively. Click here and download it today: https://tinyurl.com/yckmns69

07/13/2022

How can board members understand, cultivate and restore in their organizations? Join Proof CEO, Bruce MacLellan, tomorrow at the to discuss! https://bit.ly/3zl87zd

08/11/2021

We're growing! Our Toronto team is seeking creative and innovative thinkers across several roles, including Senior Strategist; Associate Creative Director, Copywriter; Senior Director, Digital; and Director, People Performance & Culture. Interested in learning more or applying? Check out all our active roles here: https://getproof.com/work-with-us/

05/18/2021

We’re honoured to be included on the list of Best Workplaces for Inclusion 2021 by Great Place to Work Canada. We have always supported equity, diversity and inclusion in our business and community – it’s rooted in our values and is the right thing to do. There is still work to be done, but this highlights our process and commitment. Every day, Proofers work together to educate each other, and ourselves. It is important that we continue to foster an environment where everyone no matter gender, ethnicity, age or sexual orientation can feel they are safe and can be themselves. Learn more about our EDI efforts: https://getproof.com/about/equity-diversity-inclusion/

04/23/2021

A big congratulations to our EVP, Vanessa Eaton, a recipient of The Globe and Mail 2021 Report on Business Best Executive Award, which celebrates the excellence among non-CEO leaders at the SVP, EVP and C-suite levels. Vanessa is one of 10 winners in the Sales & Marketing category. Vanessa leads Proof Strategies’ Toronto office practice leaders for greater innovation, collaboration and capabilities to help clients solve complex business challenges. Her superpowers are empathy and intuition, reflecting our longstanding agency values. Vanessa listens to understand her colleagues’ and clients’ experiences and empowers her leaders to create a safe place to try new things, grow and evolve. She started her journey at Proof Strategies as a Senior Consultant and at 29 became Vice President.

We want to celebrate Vanessa for this achievement and also congratulate our Proof Strategies’ clients for winning in the following categories: Jennifer Jackson, Accenture Canada (Technology); Av Maharaj, Kraft Heinz Canada (Human Resources); Daniel Habashi, TikTok Canada (Operations); and Faeron Trehearne, Moneris (Technology).

https://www.theglobeandmail.com/business/rob-magazine/article-best-executives-2021/

04/14/2021

We’re honoured to have once again been named a Best Workplace in Canada by Great Place to Work Canada. This year, more than 400 registrants and over 82.000 employees participated in the 2021 Best Workplaces in Canada Survey and we’re humbled that our Proofers have a high degree of trust towards the company and are proud to have built a workplace based on integrity, kindness and competence. This award recognizes every Proofer across Canada and their commitment to our workplace and culture.

02/26/2021

Earlier this month, we released our 2021 and today, we're premiering the first episode of our new video series examining these insights. Join our CEO Bruce MacLellan, APR, FCPRS, LM and Director, Digital Public Affairs & Campaign Strategy Lauren McDonald as they discuss levels in doctors, scientists and public health officials throughout the COVID-19 pandemic.

In the first episode of this new series, Lauren McDonald, Director, Digital Public Affairs & Campaign Strategy, and Bruce MacLellan, CEO, discuss the recentl...