The Visual Department

Name: The Visual Department
Address: Toronto, ON, M6H1A9, CA
Telephone: +1 416-358-3749

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Toronto, ON
The Visual Department

Creative Services for Retail and Small Businesses.

Window Design, Dressing and Installation - Visual Merchandising - Event Theming - Seasonal Decorating - Photo Styling - Prop Sourcing - Digital Graphic Design - Vinyl Signage - Merchandising Training - Retail Marketing and Consulting Services

01/31/2022

Today is the last day to see 'Protest Poster' for the in the window of !
I'm taking it down tonight and installing Sweet ♥️ in it's place.

I'm grateful for finally being able to do an installation on my own terms and am looking forward to doing more like this in the future.

THANK YOU!! to all that helped and contributed!
for the drives and support.
for the laser etching and talking it out
for the casting help and knowledgeco for the inspired fonts and time taken to read my emails.
for the emergency Covid install help!
for the plexi expertise.
for the space and support.
for the festival and for their support of artists and designers in Toronto.
for the musical inspiration.

01/22/2022

My window installation is up! It's a day late thanks to a +Covid test that extended my quarantine time. Being in quarantine meant I couldn't install myself, so I had to wait until the very best remote installer was available.
I sat in the car and talked the ever patient through assembling the pieces together over the phone. You can see her skilled hands and masked face in pic 5. I'll take some better shots at a less reflective time and post proper pics later. Feel free to check it out in person (that's what it is designed for)! It's up until the 31st in the window at 787 Queen West. Many many thanks to

co

01/20/2022

First full size piece done! And while still in quarantine! Taking a pic in front of the record shelf was both out of necessity (to the apartment is a mess) and fitting. 'Protest Poster' was inspired by a song after all.
It was also inspired by the amazing work of Tré Seals .co This particular 'poster' features his Carrie Font. Inspired by the posters held at the 1915 New York Suffrage March which was led by Carrie Chapman Catt.

12/31/2021

Doing some paint tests for the upcoming installation in the window of
These mini versions of 'Protest Poster' are good for colour selection, but bad for depth of field selfies. Thanks to for making these little signs of protest to paintest on.

12/25/2021

Merry Christmas and/or Whatever else you choose to celebrate on these next couple of of days. I hope everyone is hunkered down with their loved one's (physically or spiritually) and staying as safe, healthy and as small grouped you can. Please enjoy the digital version of my Christmas Card this year as well as an outake from this year's photo session. ♥️
PS: As much as I wanted the green screen pics to work, I eventually had to shoot her on a white background. Too much time would be spent getting the green glow out of the silver horns.

11/25/2021

Put this little lady up today for
Thanks to for the copy suggestion! She's not easy to photograph in the window, but I put some hair embellishments on top of the poster to make her stand out even more See 3rd pic for WIP Hope your Holidays are full of Cher!

11/25/2021

Here are a few daytime shots of the new window. Plus, the original instructions I used to make the muffin cup ornaments. As seen in the 1960 Christmas Ideas issue of Better Homes & Gardens. They were easy to make once you get the hang of it. Pro tip: COLD TEMPERATURE GLUE GUN saved my fingers on this build.

10/28/2021

Sneak peak of something I am working on for DesignTO 2022.
'Protest Poster' test. Looking forward to working on something that sells nothing but good vibes. 🪧✌️🪧

10/18/2021

Great article on my awesome client Amin Mamdani and his 'vision quest' for . He has always valued creative windows as part of the store experience; and I am grateful to have been able to watch his 'chichi independent' optical empire grow over the past 7 years!
Link to the article in my bio if you want to have a read.

09/23/2021

Happy first day of Fall! when and I got our macrame on and made 20+ of these jute owls for .
They ranged in size from 4ft long to 2ft long and were a hoot to make despite the time it took to make them. 😀 Copy reads: Who Are You Looking At? & Very Wise Choices For Your Eyes!

09/22/2021

Goodbye cozy small space with a nice view and good neighbors. SWIPE: Hello cozy slightly bigger space with no view (but with MORE SPACE!!) and still the same good neighbors. Now the unpacking fun begins! I'll do the books first. So that when I need a break, I will have something to distract me! Thanks to movers , , Raul and to craft supply organizer !

09/07/2021

Swipe to see my labour on Labour Day! New fall windows up for ! Featuring fall flavors and feels made with paper, tissue paper, glue sticks, my trusty .inc cameo and my hands. I have been displaying the fruits of my labour in this window for many years. It was while doing a Christmas window here roughly 15 years ago, that I realized that window dressing was I job I really enjoyed doing; and doing something I love, makes it feel less like work. Wishing everyone a happy Labour Day and hoping that you are all doing what you love to do (work or not).

Address

Toronto, ON
M6H1A9

Telephone

+1 416-358-3749

Website

http://www.visualdept.com/

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The Visual Department

01/31/2022

01/22/2022

01/20/2022

12/31/2021

12/25/2021

11/25/2021

11/25/2021

10/28/2021

10/18/2021

09/23/2021

09/22/2021

09/07/2021

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