BlueSky Communications

07/02/2026

The most interesting statistic isn't always the headline.

When we helped launch United Way Centraide Canada's Financial Anxiety Index, the obvious headline was that 60% of Canadians are financially anxious.

But the story became much more compelling when we looked at how that anxiety shows up in everyday life.

As communicators, we're always looking for the story behind the statistic. It’s about connecting to the lived experiences of individual communities so the message is relevant, credible, and impossible to ignore.

United Way Centraide Canada

06/26/2026

We love rolling up our sleeves and doing great work alongside clients. The results speak for themselves, but a happy client like Tokio Marine Canada says it best.

Looking for a PR team that acts as an extension of your own? Let’s chat.

06/22/2026

Out of office and onto the rooftop.

It’s officially summer - and we’re looking forward to enjoying more rooftop team lunches in the sunshine!

There’s no better place to brainstorm (and unwind) than right here.

How are you spending your first week of summer?

06/16/2026

Travelling this summer? Before you zip up the suitcase and head to the airport, make sure you and your travel partners all have travel insurance.

Fernando Heleno, Senior Director, Creditor & Travel Products at RBC Insurance was recently interviewed on CTV Winnipeg and offered tips on how insurance can help protect your summer travel plans.

06/11/2026

BlueSky Communications Co-Founder & CEO, Cathy-Anne O'Brien has spent the last year in the UK, immersed in local culture and observing how businesses operate differently – and similarly. The ultimate challenge for Canadian brands is how to build authentic credibility on global soil, and the strategy isn't about reinventing the wheel, it’s about nuance.

She shares some insights for brands looking to expand their footprint and enter new markets, including:

👉 Build on cultural alignments and business norms to bridge the gap
👉 Genuine connections – not just transactions – build real trust and credibility
👉 Leverage AI for research, but build human insight into your content

Click the link in our bio to read Cathy-Anne's full breakdown on our blog.

06/08/2026

The narrative that AI is replacing PR often misses the point entirely. AI is excellent at analyzing data and helping draft pitches and press releases, but it can’t build relationships, establish authentic trust or offer real human perspective.

Instead of making PR obsolete, AI has actually raised the bar. It eliminates the time spent on reporting and tracking coverage so we can focus on the strategy, human connections, and storytelling that cuts through the noise.

The takeaway? AI won't replace PR pros. But PR pros who use AI will replace those who don't.

Click the link in our bio to read our blog post on how the industry is evolving.

11/26/2025

Our client, the College of Kinesiologists of Ontario, has launched a public survey to understand Ontarians’ knowledge of – or experiences with – kinesiologists. Your voice helps shape safer, stronger care. Add your perspective by completing the survey in the link below - it takes less than five minutes. If you could, please also share this with your network! :)

As the regulator of Registered Kinesiologists in Ontario, we protect Ontarians by ensuring Registered Kinesiologists in the province meet the highest professional and ethical standards.

We are running a short, anonymous survey to learn what Ontarians know about Registered Kinesiologists and how we protect the public. Your feedback will help improve our future communication and ensure people have the information they need to make informed, confident decisions about their health.

Help us spread the word by sharing this post—and take the survey here: https://www.research.net/r/K7GD73K