Kotler Impact

04/13/2025

Kotler Impact & Micaela Sabja presentan el libro Essentials of Modern Marketing Méxito y Peru. Marketing Moderno - Philip Kotler

04/13/2025

Birbank will be featured in the first Azerbaijan's edition of Essentials of Modern Marketing (EOMM) as one of the best success stories, highlighting its significant role in the development of digital banking in the country! 👏

Birbank is Azerbaijan’s largest and most innovative brand, serving over 5 million individuals and nearly 200.000 businesses. With over 3 million active mobile users, 118 branches, 54 service centers, and a professional team of almost 6.000 employees, Birbank offers the country’s widest banking network combined with a fully digital banking experience.
The case showcases Birbank’s innovative solutions and their impact on local customer behavior and the advancement of digital financial literacy.

Farid Huseynov, CEO & Chairman of the Board of Kapital Bank, shared his thoughts on this recognition: “It is not only an honor but also a great responsibility for us to be featured in the book of Philip Kotler, a globally recognized figure in the field of marketing.
Today, beyond providing traditional banking services, we are also committed to enhancing financial literacy. By leveraging modern technologies based on our customers' daily financial behaviors, we make banking services more accessible and convenient. This also reflects our contribution to fostering digital banking literacy in our country.
Having the opportunity to share our bank’s success story over the past five years with future generations and professionals in Essentials of Modern Marketing book further motivates us to drive innovation.”

The Essentials of Modern Marketing series spans 100 countries, with each edition focusing on market-specific case studies. Every edition highlights the transformative journeys of local businesses and international companies operating in the country. EOMM is a prestigious resource that presents the core principles of modern marketing, enriched with real business cases from different regions across the globe.
EOMM alongside Kotler Impact Inc. and World Marketing Summit group was founded by the esteemed professor Dr. Philip Kotler, globally recognized as "father of modern marketing".

We look forward to Birbank's valuable participation in this exciting project!

Kotler Impact

04/13/2025

04/13/2025

04/11/2025

World Marketing Summit, founded by Prof. Philip Kotler, is taking place in Istanbul on April 18th!

We are excited to welcome our speakers and guests at the iconic Çırağan Palace, together with our Turkish partner, Buz Agency.

Let the countdown begin for a day full of insights, inspiration, and innovation in the world of marketing.

04/11/2025

World Marketing Summit, founded by Prof. Philip Kotler, is taking place in Istanbul on April 18th!

We are excited to welcome our speakers and guests at the iconic Çırağan Palace, together with our Turkish partner, Buz Agency.

Let the countdown begin for a day full of insights, inspiration, and innovation in the world of marketing.

̧ırağanpalacekempinski

04/07/2025

მშვენიერი ამბავი გვაქვს, ფილიპ კოტლერის „თანამედროვე მარკეტინგის საფუძვლების“ პირველ ქართულ გამოცემა უკვე გამოვიდა, რომელშიც სხვა საინტერესო მასალებთან ერთად Entrepreneur Georgia-ს წარმატების ისტორიას გაეცნობით.

პროექტი განხორციელდა AWE Consulting -ის, CIS რეგიონში, ისრაელსა და ავსტრიაში Kotler Impact-ის ოფიციალური და ექსკლუზიური წარმომადგენლისა და ლურჯი ოკეანე • Blue Ocean-ის პარტნიორობით.

03/27/2025

03/27/2025