Fingerprint Social

03/08/2021

Over 74% of Canadian consumers *rely* on social media to influence their family’s purchasing. Take control of the conversation surrounding your business! I can help.
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10/16/2020

Not sure what to post on social media? Stumped as to whether or not the content you do post is reaching the feeds you need it to? 🤭(Psst! Your content *is* reaching people who have the ability to be your customer, right??)

FingerPrint Social has taken the confusion out of social media and helped small business owners make their mark in the communities they service for nearly 10 years! 👊🏽💥

10/09/2020

Finding it difficult to set aside time to post everyday? Schedule your posts in advance. It saves time and it promotes consistency.
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08/20/2020

Cooler weather is approaching and although your area may allow for indoor dining again, some customers may not feel entirely comfortable with the idea of that just yet. In fact, experts anticipate consumers ordering more take out orders than ever in the coming months!

Social media is a fantastic, and sometimes the only, resource potential customers use when deciding what to order for dinner. Does your restaurant have a social presence you can depend on to seal the deal and gain that business?
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07/31/2020

One of the many benefits of working with FPS is that we re-invest in your business! 🎯📈

Here’s How It Works-

Step One: We create & publish quality Call-To-Action content to your social pages.

Step Two: By expertly utilizing FB’s advertising tools, we promote your post, TARGETING a cold audience (residents that are not yet your customers) in your service areas.

Step Three: When a user in your area engages with your post, we loop back around and are able to directly and personally invite that customer to LIKE our page/BE YOUR CUSTOMER.

I LOVE this social feature because it’s a tool that is easily overlooked and often, never discovered but very user friendly, inexpensive and SO EFFECTIVE.
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07/19/2020

💡Quick Tip: Scope out the competition.
While you don’t want to steal their style, checking out what other businesses are up to on social media can be a great source of inspiration. •
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07/15/2020

After working from home for months, what are you doing to maintain a good work/life balance? ⚖️

I’ve been making time for an early morning hike and scheduling actual breaks, even it’s only a few minutes to sit on the front porch. In the thick of things, I was working all the time and although my clients appreciate it (“Wow! You’re always working!”) when I immediately respond to their emails/requests, it was wearing on me and I needed a reset. That’s when the daily hikes got reintroduced. It’s working so far! Not only am I getting what I need, I am also able to produce better results for my clients. It’s funny how that works, isn’t it?!

How do you find your balance?
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07/10/2020

In this Hot Tip we introduce The Humble Brag! 💥💥

To create the Humble Brag, we’re taking glowing reviews from past customers and using them to create call to action content, targeting NEW business in your service area.

We’ve talked about the importance of reviews before but in this case, it’s important to highlight that 48% of consumers ONLY pay attention to reviews written in the last TWO WEEKS so the Humble Brag is a great opportunity to breathe new life into older, but still very relevant, reviews.

Have questions about creating a meaningful and successful social media presence for your small business? Drop me a DM!
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06/12/2020

Not sure about how to use IG Stories? 🤔

Stories vanish after 24 hours and the content published on the feature does not appear on your main profile. It’s a great place to have a little fun, showcase event content, host polls, BTS photos, ask your followers a question or open the floor for them to ask you questions.
This feature is a great tool to reach, connect with and relate to a younger demographic still establishing brand loyalties.

⏱Fast Fact: 1/3 of the most viewed stories are from businesses just like yours!

06/09/2020

05/26/2020

Undoubtedly, social media has changed the way we live our lives. The way we get our news, the way we interact with our loved ones and the way we choose to spend our hard earned dollar. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. In fact, over 𝟳𝟰% of Canadian consumers 𝗿𝗲𝗹𝘆 on social media to influence their family’s purchasing and studies confirm that, consumer’s decision making on whether or not to support a local business was 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗱 𝘀𝘁𝗿𝗼𝗻𝗴𝗹𝘆 by their friends and family’s experience shared over social media outlets. What are your customers saying about your business? Are you a part of the conversation?
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05/13/2020

Is your business represented on Facebook? Consider this- Canadians are the most active Facebook users in the world and over 50% of those users are accessing their newsfeeds MORE THAN once per day. 23% of them are visiting their feed 5 OR MORE times per day and they are timing out at about 20 mins per visit!
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