Galati Creative Inc.

Galati Creative Inc. Branding and communication design In his 22 year career, Carmelo Galati, R.G.D. nutrition coaching brand and products.

has helped many national and international brands be deliberate, intentional and on purpose, at every touch point they share with their audiences. His experiences include: enticing new and existing customers into the dealerships of luxury auto makers such as Aston Martin, Audi, Bentley, Jaguar, Land Rover, Mercedes-Benz and Rolls-Royce; helping launch the Martha Stewart Everyday brand in Canada; i

ntroducing small business banking to the Caribbean through branding and marketing for Scotiabank International; developing the products and image of Canada’s oldest coffee brand, Mother Parkers Coffee and Tea; working in product development and package design for international award winning maple syrup producer Turkey Hill Sugarbush, and helping thousands of people get into the best shape of their lives through the development and expression of the Precision Nutrition Inc. Carm's track record is outstanding – he was Managing Director at Ove Design & Communications; Associate Creative Director at FusionCreative; Creative Director at Anthem Worldwide and Owner/Principal of Seesaw Creative Inc. Carm also taught courses in Photography and Media Arts at Sheridan College of Applied Arts and Design in Canada. He lives in Toronto, Canada, is an avid all-season camper, and volunteers as a Scout leader with his children.

Always an honour to support the Oak Park Neighbourhood Centre by designing their Annual Report.
03/10/2025

Always an honour to support the Oak Park Neighbourhood Centre by designing their Annual Report.

12/17/2024
This is how I taught first year photography degree students how to take better pictures. I had a memory show up in FB to...
01/28/2022

This is how I taught first year photography degree students how to take better pictures.

I had a memory show up in FB today. It was a photo of a student assignment during my time teaching in the photography degree program at Sheridan College in Toronto.

No, its not an exercise in focal length or light metering. In fact, this assignment had nothing to do with photography at all.

What are they doing? They are exploring ways to describe an experience using all the senses, except the obvious one (and especially not sight). For example, describing tasting chocolate for the first time, just using the sense of sound and touch, to someone who has never tasted chocolate.

In the case of this photo, the student was sharing a childhood memory of being caught in a house fire.

The exercise forced the students to go beyond the obvious to describe something to an audience who has never experienced it. To illustrate one thing using another. To use metaphors.

It was quite an eclectic mix of experiences and expressions; Some were fun, some thought provoking, others were very poignant.

It forever changed how, of what, and why, they took pictures. It taught them new ways to incorporate meaning in their images.

It taught me the never-ending ingenuity of the mind. It also taught me that, for Sabrina, anxiety feels like 8 textbooks sitting on your chest.

I use metaphors a lot in my brand storytelling. Much like this assignment, it helps audiences grasp new concepts or complex ideas by putting them in a context they will better recognize. This is especially powerful when attempting to tell a full story a single image, a 6 word headline, or a 10 second video.

What was it like teaching this class? It’s like learning how to take a better picture with a bag over your head.

What’s one of the best metaphors you’ve come across?

Wishing everyone a safe and happy holiday.
12/24/2021

Wishing everyone a safe and happy holiday.

I just wrote an article on my experience creating Spezzatino Magazine, a food magazine that really feeds people. I share...
09/25/2021

I just wrote an article on my experience creating Spezzatino Magazine, a food magazine that really feeds people. I share what I learned through the origination process and how that delivers a lasting impact. The bonus? All 16 issues are to download! Foodies rejoice!

I just wrote an article on my experience creating Spezzatino Magazine, a food magazine that really feeds people. I share what I learned through the origination...

Oak Park Neighbourhood Centre 2020 Annual Report
03/10/2021

Oak Park Neighbourhood Centre 2020 Annual Report

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