Chameleon Digital Media

Chameleon Digital Media We turn offline behavior into online strategy using real-world data and location intelligence.

A Chameleon’s skin can be compared to the ever changing
world of Programmatic and RTB Digital Media Buys. We live in this skin; adapting your campaigns in real time using the rich analytics we provide to maximize your ROI. We are capable of getting your message on all mediums and on all platforms. We can target and re-target your audience behaviorally, contextually, geographically, and demographic

ally on very granular levels coupled with detailed transparent reporting. Along with programmatic buys we offer full creative solutions, alternative social media and new philanthropic methods as some of the media options we provide a 360°view on.

👷‍♀️💼 Happy Labour Day! Today we celebrate the hardworking individuals who make everything possible. Enjoy a well-deserv...
09/01/2025

👷‍♀️💼 Happy Labour Day!

Today we celebrate the hardworking individuals who make everything possible. Enjoy a well-deserved break!

Say hello to Carlos 🎉He’s joined Chameleon’s Creative Marketing team, bringing 15 years of experience in motion graphics...
08/18/2025

Say hello to Carlos 🎉
He’s joined Chameleon’s Creative Marketing team, bringing 15 years of experience in motion graphics, web development, branding, and print.

Carlos has worked with clients across Canada, the U.S., and Ecuador, always focused on thoughtful, impactful design.

He’s a design pro, photography buff, classic rock fan, and somehow makes shopping fun.

Welcome to the team, Carlos!

Clicks are a curiosity factor. They tell you someone wants to see what’s behind the ad. Real-world behavior analysis rev...
08/13/2025

Clicks are a curiosity factor. They tell you someone wants to see what’s behind the ad. Real-world behavior analysis reveals why they took that action, and what they might do next.

At Chameleon, we collaborate with top minds at companies like Azira to show how location intelligence and behavioral insights can move agencies beyond vanity metrics into measurable, real-world results. We’re doubling down on this because it’s how agencies rise above the noise, stand out in the market, and stay ahead of what’s next.

📍 Turning curiosity into intent. Visiting three dealerships in a week says more than browsing a website.
🎯 Building audiences from real movement patterns. Because real-world patterns reveal what generic segments miss.
📊 Measuring impact you can see. From foot traffic lift and visit frequency to trade area insights and competitive overlap, we track the KPIs that connect campaigns to real-world results.

When you know where your customers go, what they do, and how they move through their day, you can create campaigns that truly connect.

Full Ad Age feature here:
🔗 https://adage.com/studio-30/aa-azira-drive-smarter-campaigns-real-world-audience-insights/

Say hello to our new VP of Sales, Cheryl Luciani 🎉Cheryl is a proven sales leader with deep experience in data, media st...
08/11/2025

Say hello to our new VP of Sales, Cheryl Luciani 🎉

Cheryl is a proven sales leader with deep experience in data, media strategy, and driving results. From launching Rogers RED to building new revenue streams at Stingray and Torstar, she knows how to turn insights into impact.

We’re excited for what’s ahead with Cheryl leading our national sales team.

Welcome to Chameleon!

08/06/2025

Chameleon Digital Media stands with the Awards.
🎉 August 23 at Square (formerly Dundas Square)
🎟 $100 VIP tickets
❤️ Donate a ticket if you can’t attend

Let’s spotlight Canada’s BIPOC leaders.
Get tickets at idreamadream.ca

Big welcome to Alex Glinka, our new VP of Product at Datalytica 🎉With 20+ years of experience in data strategy, product ...
08/06/2025

Big welcome to Alex Glinka, our new VP of Product at Datalytica 🎉

With 20+ years of experience in data strategy, product innovation, and enterprise tech, Alex has helped major brands turn complex data into real business results.

He’s now leading the charge at Datalytica, building smarter tools to help media, retail, and brand partners connect insight to action.

Welcome, Alex!

Clicks only tell part of the story. Real-world behavior tells the rest.At the Conference, Alan Sifuentes (Chief Digita...
07/23/2025

Clicks only tell part of the story. Real-world behavior tells the rest.

At the Conference, Alan Sifuentes (Chief Digital Officer, Chameleon Digital Media) and Jayson Ayers (SVP of Marketing Solutions, Azira) sat down with John Dioso of Ad Age for an impactful discussion about redefining performance in a world that moves.

🧭 Why foot traffic still matters
📡 How behavior-based signals drive smarter decisions
📊 What success looks like when you move beyond vanity metrics

Chameleon’s precision targeting goes beyond impressions, connecting real behavior to better outcomes.

If you're not measuring how people actually move, you're not seeing the full picture.

🎤 “Be in competition with yourself, not others” Powerful words from JB Smoove () at today’s Conference.As founder of T...
07/23/2025

🎤 “Be in competition with yourself, not others”

Powerful words from JB Smoove () at today’s Conference.

As founder of The First Darrin, JB dropped some serious perspective on what makes an agency truly bewitching:

✨ Be bold
✨ Be different
✨ Innovate endlessly
✨ Build real relationships with the brands you touch

The Chameleon Digital Media team is here in Toronto soaking up every moment of inspiration alongside leaders like Alan Sifuentes (Chief Digital Officer at Chameleon Digital Media) and Jayson Ayers from (SVP of Revenue at Azira) 👏

Clicks only tell half the story. We’re here to unpack the rest.Catch us live at the Ad Age Small Agency Conference & Awa...
07/18/2025

Clicks only tell half the story. We’re here to unpack the rest.

Catch us live at the Ad Age Small Agency Conference & Awards as we dig into what real-world behavior reveals that digital clicks simply can't.

🗓 July 23 @ 12:05 PM

Featuring:
🎙️ Jayson Ayers, SVP Revenue, Azira
🎙️ Alan Sifuentes, Chief Digital Officer, Chameleon Digital Media

We’ll be talking about why foot traffic still matters, how behavior-based signals drive smarter decisions, and what it really means to measure success beyond the screen.

If you're ready to rethink what campaign performance should look like, this one’s for you.

🍁🎉 Happy Canada Day! 🎉🍁Today, we celebrate the beauty of our country, the strength of our people, and the spirit of unit...
07/01/2025

🍁🎉 Happy Canada Day! 🎉🍁

Today, we celebrate the beauty of our country, the strength of our people, and the spirit of unity that makes Canada truly special. Let’s raise our flags high and enjoy this beautiful day!

Address

425-80 Atlantic Avenue
Toronto, ON
M6K1X9

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14165664060

Website

Alerts

Be the first to know and let us send you an email when Chameleon Digital Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Chameleon Digital Media:

Shortcuts

Share

Category