Advantage Group International

06/17/2026

🚀Advantage LiveLens is now generally available.
This launch marks an important step forward in our evolution from periodic reporting to continuous partnership intelligence.💡

As the new home of Advantage Report, LiveLens helps suppliers turn partnership insights into action faster with AI-powered intelligence, helping teams identify priorities, uncover opportunities, and strengthen retailer partnerships. 🤝

📄 Read the full press release: https://eu1.hubs.ly/H0wdn6r0

06/15/2026

This June, we’re proud to celebrate and stand with the LGBTQIA+ community. 🏳️‍🌈
Pride Month is a time to recognize the progress made toward equality, reflect on the work still ahead, and celebrate the diversity that strengthens our teams, our clients, and our communities. ✨

At Advantage, inclusion isn’t a moment, it’s how we show up every day.

It’s:
•Creating space for different voices and perspectives
•Respecting identities and using the right language
•Making sure everyone feels seen, valued, and heard
•Taking small, everyday actions that build a culture of belonging

This month, and every month, we’re committed to learning, listening, and supporting one another.

To our colleagues, clients, and partners around the world, Happy Pride. 🌈

06/09/2026

The rules of partnership have changed. 🔄
Good relationships used to be enough. Today’s most demanding market environment is exposing a harder truth: the organizations pulling ahead are not just collaborative, they are aligned, transparent, and built to execute under pressure.

This insight is one of many explored in The Collaboration Equation, our latest whitepaper featuring interviews with 50 C-suite leaders across retail and CPG/FMCG.

🔗 Download the full report: https://eu1.hubs.ly/H0vShTJ0

06/02/2026

Volatility has changed the rules of retailer–supplier partnerships. The question is whether organizations are adapting fast enough. ⏱️
Our latest whitepaper, The Collaboration Equation, draws on interviews with 50 C-suite leaders across retail and CPG/FMCG to explore how the strongest partnerships are being rebuilt for a more high-pressure market; from supply chain resilience and data activation to capability gaps and structural misalignment.📊

The findings are frank and the implications are significant for anyone leading commercial partnerships today.⚠️

🔗Download the full report: https://eu1.hubs.ly/H0vSl4f0

04/20/2026

Product innovation and client experience guide everything we build at Advantage.
That focus is what shaped our new global website—designed to better reflect how we partner with retailers and suppliers today and how our solutions continue to evolve.

The experience puts our innovation front and center, particularly Advantage LiveLens, making it easier to understand how always‑on insights drive faster, more confident decision‑making.📊

Our website is just one of the ways we’re showing up differently—but it’s an important one as we continue to raise the bar for clarity, relevance, and engagement.

👉 Explore the new experience: https://eu1.hubs.ly/H0tGpPS0

04/16/2026

Retailer–supplier collaboration in China is being reshaped by three converging forces: EDLP, private label, and digital innovation.

These dynamics aren’t unique, but the speed and simultaneity at which they’re unfolding is.

Individually manageable, together they are redefining how value is created, shared, and sustained.

Read the full article: https://eu1.hubs.ly/H0tzTV-0

Explore how EDLP, private label, and digital innovation are reshaping retailer–supplier collaboration in China’s FMCG market.

04/14/2026

Insight alone is only the starting point. Alignment determines what happens next. 💡

Most organizations don’t struggle with access to data; they struggle to align on what the data means and what to do next. Different interpretations, competing priorities, and unclear ownership slow decisions before they take hold. ⏳

LiveLens Transform connects insight to decision, helping teams align faster, gain clearer direction, and act with greater confidence. 🚀

Read the full article: https://eu1.hubs.ly/H0tvWq-0

See how LiveLens Transform connects insight to decision, helping teams align faster, gain clearer direction, and act with greater confidence.

04/07/2026

💡 Retailers: Have you ever wondered what “best-in-class” supply chain looks like from a supplier’s perspective?

It’s not about control or complexity; it’s about making the system easy, predictable, and fair for everyone. Suppliers value transparency, collaboration, and total system efficiency, while performance suffers when processes create unnecessary costs or surprises.

🚀Below is a list of behaviours that set high-performing retail supply chains apart from the rest.

04/02/2026

When flexibility is missing, frustration grows, and opportunities slip away. ⚠️
The most successful partnerships aren’t about squeezing every last detail; they’re about finding solutions that benefit both sides 🤝

Read what suppliers think about negotiation 💬

04/01/2026

With Advantage, you never face your results alone. 🤝
LiveLens brings the Advantage Report to your team when you need it; your Advantage Advisor partners with you to prioritize the moves that matter, navigate complexity, and turn insight into measurable relationship and performance gains. 📊

Ready to pair always‑on insight with hands‑on expertise? Let’s talk to your Advisor.💬