09/17/2026
TIFF may be about the movies, but marketers know there's another show happening off-screen.🎬
Every year, brands find new ways to get in on the action. And the ones that catch our eye? They don’t just show up, they find a way to be part of the experience. Here’s three standout performances from this year’s festival:
Tubi read the room. Literally.
Its “Any Mood, For Free” activation brings its something-for-every-mood message to life with mood-inspired recommendations, treats, and more.
https://www.blogto.com/events/tubi-at-tiff-any-mood-for-free-pop-up-toronto-2/
Rogers rolled out the red carpet.
The Rogers Red Carpet brings screenings, performances, games, and more to Yorkville, giving fans another way to experience the festival. https://about.rogers.com/tiff/
eBay took red-carpet inspiration straight to the cart.
“Shop the TIFF Edit” taps into all that festival fashion buzz with livestream shopping, real-time bidding, giveaways, and curated red carpet-inspired looks.
https://www.instagram.com/p/Dc1J7oRyjdA/
Three very different ways to show up, all playing into the excitement that spills beyond the festival and across Toronto.