The Logit Group

05/21/2026

Your project load is growing. Your headcount is not.

Knowing what to hand off and who to trust with it changes everything for a research team trying to scale. We shared our thoughts on what to actually look for in a global research partner.

See how to choose the right global research partner. https://hubs.ly/Q04g9Mq00

05/14/2026

A respondent showed up for a two-hour in-home interview and announced they'd switched treatments.

A focus group kept going in a total blackout, phones as flashlights, backup recorders running.

A teenager filled out a diary study to "help out" — and accidentally opened up a conversation about caregiver burden no one had thought to ask about.

These are certainly unexpected situations, but they're pretty accurate representations of what qualitative research actually looks like in field. The difference maker is having the confidence that your fieldwork partner knows how to turn the unexpected into something useful.

Jay Thordarson shares a few thoughts on what it’s like inside “Mission Control” of a research study: https://hubs.ly/Q049C8LM0

05/07/2026

Research teams spend too much time fighting their technology instead of focusing on insights.

Why? Most tech stacks are built around individual tool capabilities, not workflow integration.

Our ResTech Stack guide shows you our favorite tech and partners that actually enhance your research process and create competitive advantages: https://hubs.ly/Q03GZ53K0

Your ResTech Stack: Our Favorite Tech & Partners for a Competitive Advantage Build a smarter, more efficient research ecosystem. Discover the tools, partners, and strategies we trust to deliver faster insights, better data quality, and stronger outcomes. See the Tech We Recommend What's Inside the G...

05/04/2026

🏠 Canadians still expect housing prices to rise, but the story is more nuanced than that.

Our latest joint study with Narrative Research shows:

• Over half of Canadians expect prices to increase in the next 12 months
• Expectations are softening compared to 2024
• Regional and demographic differences are shaping a more complex outlook

Renters and younger Canadians are more likely to expect increases, yet remain less optimistic about entering the market.

So while confidence hasn’t disappeared, uncertainty is clearly growing.

Read the full findings:
https://hubs.ly/Q04fcxs00

Read time: 3 mins Canadian housing price expectations remain tilted toward growth, with most Canadians believing prices will rise over the next 12 months despite ongoing uncertainty. While expectations have moderated compared to recent years, regional and demographic differences highlight a more com...

04/30/2026

65% vs. 13%. That's the difference in top-quality response rates between conversational and traditional surveys. Disengaged respondents compromise your entire research operation. You can't build Fortune 500 strategy on "It's good." Discover how engagement directly improves your data quality.

Curious? Here’s more: https://hubs.ly/Q048QdZr0

04/27/2026

Gas prices are not just a headline, they are changing behavior.

Our latest joint study with Narrative Research shows that nine in ten Canadians are concerned about rising fuel costs, and those concerns are translating into real, everyday decisions.

Driving less. Taking fewer trips. Rethinking summer travel.

What stands out is how quickly behavior is shifting. For many, higher gas prices are not just a financial pressure, they are influencing how people move, spend, and plan their lives.

And when it comes to summer travel, the impact is clear. Canadians are staying closer to home, with fewer planning long-distance or international trips.

For brands, policymakers, and researchers, this is more than a cost story. It is a behavior shift happening in real time.

Read the full findings: https://hubs.ly/Q04drbkh0

Read time: 4 mins Gas prices impact on Canadians is becoming increasingly visible as rising fuel costs drive widespread concern and real changes in everyday behavior. With nine in ten Canadians worried about gas prices, many are adjusting how often they drive, how they travel, and even their

04/16/2026

Your time is better spent on insights than logistics. That's not just a nice thought—it's the difference between good and great research outcomes.

Think about the last time you had space to think about what the data was telling you:
📈 To explore those fascinating patterns.
💡 To discover those golden nuggets of insight
📊 To transform data into a meaningful strategy

That happens when a partner manages the complex orchestration of research operations behind the scenes. We handle the coordination, the timing, the quality checks, and all those critical but time-consuming details.

Your superpower isn't project management - it's discovering insights that drive decisions.

Ready to let us help you spend more time in your genius zone?

04/16/2026

AI is now part of everyday life for most Canadians, but not in the way you might think.

Our latest joint study with Narrative Research shows that while adoption is widespread, most Canadians still see AI as a tool, not a companion.

It’s being used for information, research, and productivity—but emotional connection remains limited. That said, there are early signals that perceptions may be shifting, especially among younger audiences.

So what does this mean for brands, researchers, and product teams?

• AI is functional first, not emotional
• Trust and utility still drive usage
• But openness to deeper interaction is emerging

The gap between usage and connection is where things get interesting.

Read the full findings: https://hubs.ly/Q04cqBy_0

Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way Canadians relate to AI remains largely practical, with most viewing it

04/09/2026

Stop drowning in research tech options that promise everything but deliver workflow chaos.

The solution isn't finding the "perfect" tool — it's building a system where your tools actually work together to support your research objectives.

Our ResTech Stack guide cuts through vendor noise by sharing our favorite tech and partners: https://hubs.ly/Q03GZ5c40

Your ResTech Stack: Our Favorite Tech & Partners for a Competitive Advantage Build a smarter, more efficient research ecosystem. Discover the tools, partners, and strategies we trust to deliver faster insights, better data quality, and stronger outcomes. See the Tech We Recommend What's Inside the G...