The Logit Group

10/05/2026

What do Canadians think about Alberta’s place in Canada?

New survey data from Narrative Research and The Logit Group finds that 83% of Canadians say Alberta should remain part of Canada, while 9% say it should leave Canada and become an independent country.

The findings also reveal notable differences by region and age, including stronger support for Alberta remaining part of Canada among older Canadians and lower support in Quebec.

The survey of 1,230 Canadians was conducted September 21–28, 2026, ahead of Alberta’s October 19 referendum.

Read the full findings: https://hubs.ly/Q04z2SCM0

Read time: 2 mins The Alberta referendum is prompting questions about how Canadians across the country view Alberta’s place in Canada. New survey findings from Narrative Research and The Logit Group show that 83% of Canadians say Alberta should remain part of Canada, while 9% say it should

09/17/2026

Speed without validation isn't efficiency. It's just arriving at a bad dataset faster.

So, the trick is to gain efficiency without adding bias or unnecessary steps. Our experts have a few ideas about what research directors should be stress-testing before the next project goes to the field. Here are our thoughts for consideration:
https://hubs.ly/Q04lm0xJ0

09/14/2026

At The Logit Group, innovation doesn't start with technology. It starts with people who understand research well enough to know where it can be better.

That mindset shapes everything we build:

Calibr8: our multi-layered approach to fraud detection and data quality: https://hubs.ly/Q04xc0Jk0

QuestionIQ: real-time evaluation of open-ended responses: https://hubs.ly/Q04xc0yT0

Zamplia: smarter sourcing, routing and delivery of sample worldwide: https://hubs.ly/Q04xc0Jm0

It also drives how we're expanding AI and automation across programming, quality control, coding and reporting.

But technology only takes a project so far. It's our people, programmers, project managers, operations specialists, data experts and client-service teams, who bring these tools to life and apply them thoughtfully to every study.

Being named #1 on the 2025 GRIT Supplier List wasn't just recognition for what we've built. It reflected the expertise, care and accountability behind it, and the trust our clients and partners place in us every day.

Greenbooks' 2026 GRIT Survey is open now, and we're asking for your support.

For every mention of The Logit Group in the survey, we'll donate $25 to The Leukemia & Lymphoma Society of Canada.

Take the survey: https://hubs.ly/Q04xc0Nj0

09/10/2026

Chaos isn't the exception in qual. It's the rule.
✖️Cancellations.
✖️Screener changes.
✖️Respondents who no longer qualify five minutes into a two-hour session.

The question isn't whether something will go wrong. It's whether your research partner has the rhythm and judgment to hold the study together when it does.

Want to know what we think of that? Jay Thordarson, inside The Logit Group Mission Control has a few thoughts: https://hubs.ly/Q049Cl9w0

09/03/2026

Want to help decide which Market Research organizations are leading innovation? Take the 2026 GRIT Survey: https://hubs.ly/Q04wn91g0

Since being named #1 field services provider in the 2025 GRIT Supplier List, we’ve continued focusing on practical investments that help our clients move forward with greater confidence.

We’d appreciate your support by mentioning The Logit Group in the survey.

For every mention, we’ll donate $25 to The Leukemia & Lymphoma Society of Canada.


Survey

08/27/2026

Last year, The Logit Group was honored to be named #1 on the 2025 GRIT Most Innovative Field Services Supplier List.

For us, innovation means solving practical research problems. Over the past year, that has included advancing Calibr8 to strengthen fraud and data quality detection, QuestionIQ to evaluate open-ended responses in real time, and Zamplia to improve how sample is sourced, routed and delivered globally.

Looking ahead, we are expanding the role of AI and automation across the entire research workflow, from questionnaire preparation and programming to quality control, coding and reporting, helping our teams move faster while maintaining the rigor and reliability our clients expect.

Ultimately, these innovations are designed around one goal: helping our clients get greater value and confidence from every study. Innovation also helps level the playing field, giving clients of every size access to Logit’s scale, technology and ongoing investment without having to build that infrastructure themselves.

The result is cleaner data, faster and more dependable ex*****on, greater visibility throughout fieldwork, and insights teams can trust when making important decisions.

The 2026 GRIT Survey is now open, and we are asking for your support by mentioning Logit by name when completing the survey.

For every mention of The Logit Group, we will donate $25 to The Leukemia & Lymphoma Society of Canada.

Take the survey: https://hubs.ly/Q04vyPRH0

08/27/2026

Managing global market research entirely in-house costs more than most teams realize.

Coordinating fieldwork across time zones, maintaining tracker consistency, and managing vendor relationships in unfamiliar markets is time not going toward analysis and client relationships. That tradeoff adds up fast.

Learn what it actually costs to keep global research in-house.

Read time: 6 mins Your project load is growing, but your headcount isn't. Between the new bid and the tracker set to go live in four markets next week, the question shifts from whether to bring in outside help to who you can trust. For most research teams managing multi-country studies, tracking pro...

08/21/2026

Summer comfort looks a little different across Canada.

Our latest joint study with Narrative Research looked at how Canadians prefer to set their indoor temperature during the warmer months, and the results show that moderate temperatures are the clear preference.

🇨🇦 46% prefer 20°C–22°C
🌡️ 28% prefer 23°C or higher
❄️ 17% prefer below 20°C

We also looked at how Canadians stay cool, from central air conditioning and electric fans to blackout curtains and portable AC.

There are some interesting regional differences, too. Ontarians are more likely to prefer warmer indoor temperatures, while Atlantic Canadians are more likely to favor cooler homes.

Read the full findings: https://hubs.ly/Q04tNBCg0

Read time: 2 mins What is the preferred indoor temperature in summer for Canadians? New survey findings show that most Canadians favor moderate indoor temperatures, with nearly half choosing to keep their homes between 20°C and 22°C, while households use a range of cooling methods to stay comforta...

08/13/2026

The best mountain climbers aren't just skilled - they're obsessively prepared. They think about their tools, their route and the timing of it all. Of course, they practice, practice, practice.

Precision meets preparation. That’s planning for success!

If you have a mountain of research to tackle, we’re ready to be part of your winning team. We’ll think about the tools, the journey, and the timing of it all. We’ve done it before, and we have teams with years of experience and a commitment to best practices in project management.

We’ll help you get to the amazing view from the summit!

07/15/2026

A study runs for two years. The hypothesis is strong. The literature review is airtight. The grant is fully funded.

Then the data comes back, and it's compromised.

Not because the methodology was wrong. Because the fieldwork didn't hold up. AI-generated responses, identity spoofing, and panel fraud aren't edge cases anymore. They're common enough that responsible fielding now requires active countermeasures rather than periodic data cleaning.

The standard academic research has been set for data quality, which isn't academic anymore. It's the baseline for any research that has to stand up to scrutiny.

A few thoughts on what that looks like in practice:

Read time: 5 mins Academic research is designed to withstand scrutiny from Institutional Review Boards (IRBs), journals, and funding bodies simultaneously. That pressure doesn't just shape methodology. It exposes exactly where fieldwork decisions succeed or fail. At The Logit Group, our work support...