The Logit Group

06/24/2026

AI is changing market research quickly, but not always in the ways people expect.

In the latest episode of Ponderings from the Perch, Logit's Steve Male joined Priscilla McKinney to discuss the realities of AI in research, the evolving fraud landscape, and what organizations should be asking their fieldwork partners to better protect data quality.

As Logit's EVP of Innovation & Strategic Partnerships, Steve brings decades of experience in research operations, technology, and data quality. The conversation explores where AI is creating new risks, where it is delivering real value, and why strong research judgment still matters.

Listen now: https://hubs.ly/Q04mdGLc0

06/23/2026

Poor open ends are not always the problem. Sometimes they are just the evidence.

One of the biggest mistakes in data quality is treating the symptom like the source. We see:

Weak verbatims
Contradictions
Speeders
Duplicates

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Data Quality Symptoms Are Easy to Spot. Root Causes Are Harder to Catch: https://hubs.ly/Q04lsYYb0
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And we focus on cleaning those up. But the bigger question is what caused them:

Weak entry controls
Misrepresentation
Bad actors
Manipulated environments
Respondents who know how to game the system

The visible issue is often just where the underlying problem finally shows up.

That is why quality cannot just be about spotting what looks bad at the end. It has to be about understanding what allowed it into the study in the first place.

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Whitepaper | From Fraud Prevention to Insight Protection: https://hubs.ly/Q04lsSRl0
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That is also why layered approaches matter, and why tools like Calibr8 are designed to look beyond just the final response and help surface suspicious patterns earlier in the process: https://hubs.ly/Q04lsV3Z0.

Because the symptom may be obvious. The source usually is not.

06/16/2026

Bad data did not just show up. The industry helped create the conditions for it.

When we talk about data quality in market research, we often focus on the symptoms:

Speeders
Straightliners
Poor open ends
Duplicate responses

But those are downstream issues.

A bigger part of the story is economic.

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The Industry Didn’t Just Inherit a Data Quality Problem. It Priced Its Way Into One: https://hubs.ly/Q04ls9js0
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As CPIs have come down, pressure has increased across the sample ecosystem. Lower costs often mean lower participant incentives. Lower incentives can reduce engagement, reduce thoughtfulness, and make survey participation less attractive to high-quality respondents.

At the same time, pressure to maintain volume efficiently has pushed recruitment through narrower and often cheaper channels. That can limit diversity in the respondent pool, increase overexposure, and create heavier reliance on the same audiences again and again.

And when the environment is built around low cost, high speed, and easy scale, fraud has more room to grow.

So the issue is not just that we are seeing more bad data. It is that the ecosystem has made bad data easier to produce.

That is why quality cannot just be about catching poor responses after the fact. It has to look at the conditions that made those responses more likely in the first place.

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Whitepaper | From Fraud Prevention to Insight Protection: https://hubs.ly/Q04ls03G0
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That broader, more layered view is a big part of the thinking behind Calibr8: https://hubs.ly/Q04lsY8s0.

Not just identifying what looks wrong in the dataset, but helping uncover the signals and structural risks behind it.

Because better data quality starts upstream.

06/04/2026

Every research tech vendor claims they're your solution. But what happens when your "solutions" don't work together?

Budget waste. Integration headaches. Teams are spending more time managing technology than conducting research.

Our ResTech Stack guide shares our favorite tech and partners that support your workflow instead of fighting against it: https://hubs.ly/Q03GZd730

Your ResTech Stack: Our Favorite Tech & Partners for a Competitive Advantage Build a smarter, more efficient research ecosystem. Discover the tools, partners, and strategies we trust to deliver faster insights, better data quality, and stronger outcomes. See the Tech We Recommend What's Inside the G...

05/21/2026

Your project load is growing. Your headcount is not.

Knowing what to hand off and who to trust with it changes everything for a research team trying to scale. We shared our thoughts on what to actually look for in a global research partner.

See how to choose the right global research partner. https://hubs.ly/Q04g9Mq00

05/14/2026

A respondent showed up for a two-hour in-home interview and announced they'd switched treatments.

A focus group kept going in a total blackout, phones as flashlights, backup recorders running.

A teenager filled out a diary study to "help out" — and accidentally opened up a conversation about caregiver burden no one had thought to ask about.

These are certainly unexpected situations, but they're pretty accurate representations of what qualitative research actually looks like in field. The difference maker is having the confidence that your fieldwork partner knows how to turn the unexpected into something useful.

Jay Thordarson shares a few thoughts on what it’s like inside “Mission Control” of a research study: https://hubs.ly/Q049C8LM0

05/07/2026

Research teams spend too much time fighting their technology instead of focusing on insights.

Why? Most tech stacks are built around individual tool capabilities, not workflow integration.

Our ResTech Stack guide shows you our favorite tech and partners that actually enhance your research process and create competitive advantages: https://hubs.ly/Q03GZ53K0

Your ResTech Stack: Our Favorite Tech & Partners for a Competitive Advantage Build a smarter, more efficient research ecosystem. Discover the tools, partners, and strategies we trust to deliver faster insights, better data quality, and stronger outcomes. See the Tech We Recommend What's Inside the G...

05/04/2026

🏠 Canadians still expect housing prices to rise, but the story is more nuanced than that.

Our latest joint study with Narrative Research shows:

• Over half of Canadians expect prices to increase in the next 12 months
• Expectations are softening compared to 2024
• Regional and demographic differences are shaping a more complex outlook

Renters and younger Canadians are more likely to expect increases, yet remain less optimistic about entering the market.

So while confidence hasn’t disappeared, uncertainty is clearly growing.

Read the full findings:
https://hubs.ly/Q04fcxs00

Read time: 3 mins Canadian housing price expectations remain tilted toward growth, with most Canadians believing prices will rise over the next 12 months despite ongoing uncertainty. While expectations have moderated compared to recent years, regional and demographic differences highlight a more com...

04/30/2026

65% vs. 13%. That's the difference in top-quality response rates between conversational and traditional surveys. Disengaged respondents compromise your entire research operation. You can't build Fortune 500 strategy on "It's good." Discover how engagement directly improves your data quality.

Curious? Here’s more: https://hubs.ly/Q048QdZr0

04/27/2026

Gas prices are not just a headline, they are changing behavior.

Our latest joint study with Narrative Research shows that nine in ten Canadians are concerned about rising fuel costs, and those concerns are translating into real, everyday decisions.

Driving less. Taking fewer trips. Rethinking summer travel.

What stands out is how quickly behavior is shifting. For many, higher gas prices are not just a financial pressure, they are influencing how people move, spend, and plan their lives.

And when it comes to summer travel, the impact is clear. Canadians are staying closer to home, with fewer planning long-distance or international trips.

For brands, policymakers, and researchers, this is more than a cost story. It is a behavior shift happening in real time.

Read the full findings: https://hubs.ly/Q04drbkh0

Read time: 4 mins Gas prices impact on Canadians is becoming increasingly visible as rising fuel costs drive widespread concern and real changes in everyday behavior. With nine in ten Canadians worried about gas prices, many are adjusting how often they drive, how they travel, and even their