09/20/2026
A first for Purple Canvas! 🍪💜
This weekend, I set up our first-ever marketing booth in a classic 10x10 space at the very niche, very fun CookieFest Canada.
And there’s a bigger reason I wanted to do it.
I talk a lot about the importance of showing up. Getting your business in the room. Creating experiences people remember. Giving people a reason to stop, talk to you and understand what you actually do.
But doing that doesn’t have to mean spending thousands of dollars on an elaborate booth.
I’ll share ALL the numbers next week, including exactly what I spent, what I already owned, what I bought and what I’d do differently next time. There’s always learnings.
For now, welcome to setup day.
CookieFest is in its second year, and this event is especially fun for me because when I’m not running Purple Canvas, I have a side hustle making sugar cookies over at Toni’s Custom Sugar Cookies | Scarborough.
Last year, I came to CookieFest as an attendee and speaker.
This year? Vendor + attendee because the FOMO is real. 😂 Thankfully, CookieFest is set up in a way that lets me do both.
Most vendors here sell supplies and products for cookiers.
Purple Canvas doesn’t sell anything tangible.
So instead of trying to make a traditional booth work for us, I asked:
✨ What could we give people that actually makes sense for our brand? ✨
Enter: the Cookie Content Studio. 📸🍪
Attendees can bring their cookies over to our booth and use our tabletop setup, props and tools to create their own photo and video content.
It gives cookiers something useful.
It lets me show, not just tell, what Purple Canvas does.
And it creates a reason for people to come into the booth, play around and start a conversation.
And so far… it’s been amazing!! I’ve chatting with everyone about their content and social media management.
Follow along. I’ll share the setup, the experience, what worked, what didn’t and, next week, the receipts. 💸
