Studio M

12/15/2022

Amazon Canada was looking for a way to engage their influencer partners heading into the holiday shopping season. They came to us looking for a box design and a way to tie together four unrelated products. What do a scented candle, a travel mug, a pillowcase, and an Amazon Fire Stick have in common? They’re everything you need to snuggle in, get cozy, and binge on online shopping deals.

Happy Holidays!


Design by Mike Laderoute
Copy by Ainsley Doty
Produced by Shelby Leon

12/14/2022

New work for Christmas and our wonderful client ATCO. Congrats to the team for a job well done. We are so grateful to be able to spread joy to those that need it this holiday season. Happy Holidays! .

08/23/2022

https://fb.watch/f4TfYfM4Fs/

New work for the amazing folks at WestJet! Big thanks to the Creative Team at Studio M and the post team at Unified Content for pulling this together. When it comes to advertising, nothing feels better than doing work that matters for a client that cares.

06/06/2022

We can’t thank our team enough for all of their fundraising and support for this year’s motionball Marathon of Sport. Saturday's event was a blast and our team, the Studio M Starwipes, came in 3rd place. Thanks to you we raised $15,482!! That’s a team record.

Most importantly, we created amazing memories for all of the Special Olympics Athletes that played along with us, including our teammate Stephanie.

The event raised $375,000 for the Special Olympics Canada Foundation.

That is a HUGE number and will make such an impact for the 47,000 people with intellectual disabilities across our country by participating in the joy of sport through the Special Olympics.

If you’re interested in learning more, or participating in a motionball event in the future please don’t hesitate to reach out to me for details. If you like the cause but sports aren’t your thing, motionball is throwing their next GALA event in September at the Liberty Grand. Live music, celebrities, DJ’s, prizes etc. It’s one of the best parties of the year and all of the money raised goes to the cause.

www.motionball.com

02/14/2022

Love was in the air during our Miracle shoot last year. There were so many unexpected and heartwarming moments that we could not fit them all in the official Christmas video. While we thought the big surprise was reconnecting Natasha with her mom, we soon discovered Cameron had a surprise of his own as well. We invite you to check out this beautiful behind-the-scenes moment. Happy Valentine’s Day!

01/14/2022

New work from Studio M!

When Crohn's and Colitis Canada approached our agency, they had two primary goals for their campaign.

1. Communicate the organization’s mission—to support patients by providing resources, community, fundraising and research.
2. Express the severity of the chronic diseases.

Secondary goals included breaking down the stigma associated with inflammatory bowel disease, increasing website traffic, and drawing attention to the annual “Gutsy Walk.”
That’s a lot to tackle in a 30-second spot. And filming in the middle of a pandemic doesn’t help.

Thanks to our amazing client , the strategy and creative team at Studio M and the production & post house for bringing this to life.

“We’re here for you, every step of the way.”

Crohnsandcolitis.ca

Whether it’s learning about the diseases, joining a webinar, finding out about the latest research or participating with thousands of others in Gutsy Walk – ...

12/25/2021

12/21/2021

Thanks to our client WestJet for a decade of Miracles.

12/06/2021

So proud to share this year's WestJet Christmas Miracle with the world today. Being the creative agency behind this decade long campaign has truly been an honour. Working with the caring, passionate, and dedicated people at and to bring this campaign to life, after such a hard Christmas last year, made this year's campaign even more special. We hope this video helps to bring back a little of that ol' Christmas Spirit for you and your loved ones. Merry Christmas.

10/14/2021

As the seasons change and we enter into the heart of autumn it reminds us of this campaign we created for Quaker Oats entitled "The Joy Of Warmth".

We were honoured to receive the award for Best TV Campaign, Pepsi Canada 2018.

The key campaign insight was centred around warmth as a necessary good, especially for children. Based on research, there are many health benefits (emotional, mental and physical) to being warm. However, for many Canadian families in-need, warm winter clothing is out of reach. We reinforced this through a study by the Angus Reid Institute revealing, “for one in five Canadian families, proper winter clothing has been a luxury they can’t afford.”

So we created an emotive story, told across many channels, that would show the positivity and happiness that can result from being warm and that a warm winter coat lets “kids be kids.” To bring the idea into the real world, we also partnered with Boys and Girls Clubs of Canada to help deliver the coats (and oatmeal) to families in need, coast-to-coast.

The Results:
8M impressions through traditional earned media and influencers.
+2% increase in Quaker Hots Volume
2.0pts increase in Quaker Hots Share
28M+ video views with a 92% CR.
3,000 warm coats donated to children at the Boys and Girls Clubs of Canada
100,000 warm bowls of oatmeal given to children in-need at the Boys & Girls Clubs of Canada

10/09/2021

Looks like we won silver at the Ex Awards in the BEST CAUSE/COMMUNITY PROGRAM category for our Very Merry Veterans Thank You campaign with ATCO.

A huge congratulations to Corey Evans and the amazing team at and a special thanks to David Stokes and Geoff Hughes.

10/07/2021

As we prepare for Thanksgiving this weekend, up here in Canada, here’s a heartwarming spot we created for WestJet as part of our WestJet Thanks campaign, entitled “Giving Hope”.
We teamed up our WestJet Cares for Kids charity partner Hope Air to help Leora, say thank you to those who supported her throughout her health journey.

This Thanksgiving we teamed up with our WestJet Cares for Kids charity partner Hope Air to help one of their patients, Leora, say thank you to those who supp...