Love was in the air during our #WestJetChristmas Miracle shoot last year. There were so many unexpected and heartwarming moments that we could not fit them all in the official Christmas video. While we thought the big surprise was reconnecting Natasha with her mom, we soon discovered Cameron had a surprise of his own as well. We invite you to check out this beautiful behind-the-scenes moment. Happy Valentine’s Day!
#makeitmatter #valentinesday #studiom #westjet #valentines #proposal #wedding
Thanks to our client WestJet for a decade of Miracles. #westjetchristmas #makeitmatter
As the seasons change and we enter into the heart of autumn it reminds us of this campaign we created for Quaker Oats entitled "The Joy Of Warmth".
We were honoured to receive the award for Best TV Campaign, Pepsi Canada 2018.
The key campaign insight was centred around warmth as a necessary good, especially for children. Based on research, there are many health benefits (emotional, mental and physical) to being warm. However, for many Canadian families in-need, warm winter clothing is out of reach. We reinforced this through a study by the Angus Reid Institute revealing, “for one in five Canadian families, proper winter clothing has been a luxury they can’t afford.”
So we created an emotive story, told across many channels, that would show the positivity and happiness that can result from being warm and that a warm winter coat lets “kids be kids.” To bring the idea into the real world, we also partnered with Boys and Girls Clubs of Canada to help deliver the coats (and oatmeal) to families in need, coast-to-coast.
The Results:
8M impressions through traditional earned media and influencers.
+2% increase in Quaker Hots Volume
2.0pts increase in Quaker Hots Share
28M+ video views with a 92% CR.
3,000 warm coats donated to children at the Boys and Girls Clubs of Canada
100,000 warm bowls of oatmeal given to children in-need at the Boys & Girls Clubs of Canada
#makeitmatter
#QuakerOats
#StudioM
Looks like we won silver at the Ex Awards in the BEST CAUSE/COMMUNITY PROGRAM category for our Very Merry Veterans Thank You campaign with ATCO.
A huge congratulations to Corey Evans and the amazing team at #ATCO and a special thanks to #Exhibitstudio David Stokes and #ParkDigital Geoff Hughes.
#homesforheroes #experientialmarketing #EventMarketer #team #marketing #StudioM #makeitmatter
Studio M Starwipes team cheer! Go Motionball!!
Studio M has been supporting a charity called motionball for Special Olympics for over a decade. Its mission is to introduce the next generation of Canadian young professionals and University Students to the Special Olympics movement through integrated social and sporting events. To date they have donated over $15m and in a normal year they would be running over 50 annual events throughout Canada.
Last year, when all events were cancelled, we helped motionball raise money during the pandemic by creating a National interactive TV show broadcast on Rogers Sportsnet. As part of #throwbackthursday fun, we have included the case study in this post. Have a watch!
But more urgently, as events are still facing restrictions, motionball needs your help this year more than ever. On Saturday September 25th motionball is hosting it's first ever Challenge 21 event here in Toronto. Studio M is putting a team in, and we hope you do the same.
Teams can be as large as 12 participants and you are connected immediately virtually with a Special Olympics athlete who you will get to know via zoom and hopefully even get a chance to meet him/her at the after party.
The event Opening Ceremonies is at the beautiful Rendezviews patio downtown and then your team will go off for 3 hours in the quest to complete 21 fun challenges. Once completed we all head back and meet at Rendezviews patio for the closing ceremonies; the award ceremony for top fundraisers and best teams and of course some great live music; DJ's and some tasty food and beverages.
There is no better event to promote employee engagement and for your team to understand the importance of Special Olympics.
Corporate teams are $5k and the package includes team shirts and hats and covid masks and of course recognition on all motionball toronto marketing material.
This is truly a special organization and one we are proud to be a part of and one we would love to see you get involved in.
For more information click here: https://l
As the kids are heading back to school today, we're reminded of a spot we wrote and produced a few years back for one of our agency's favourite brands.
Just another example of how caring brands can make a difference by standing behind their core values.
#makeitmatter
#advertising #studiom
#tbthursday #throwbackthursday #tbt
If only creating a new Earth were so easy. But we've only got the one. So let's act like it. #TakeCareofthePlanet #EarthDay #StudioM #MakeItMatter
Tostitos’ Hint of product line combines classic tortilla chips with a hint of delicious flavour. So when Tostitos asked us to help them drive awareness, we developed the Drop The Hint program: a fun, creative way to showcase the different flavours while driving consumer engagement.
Want to drop your own hint? Just post a video/photo, tag Tostitos Canada (and the person who needs the hint), and make sure to include #DropTheHint!
#MakeItMatter
ACTIVE SHOOTER ALERT.
Short, naked sniper reported near Lover’s Lane and Makeout Point. If spotted, do not engage.
#ValentinesDay #StudioM #MakeItMatter
Looking for a new game to play with the family while you’re stuck inside this Christmas? Check out this spot we created for Pickles to Penguins. #christmas #studiom #outsetmediagames #makeitmatter
May we all find our own ways to make this the best Halloween yet. Happy Halloween everyone. #halloween #studiom #makeitmatter
Studio M is Cannes Lion-winning full-service agency - founded on creativity, focused on results. We tend to make content that makes you laugh or makes you cry.
