Influential Executive

05/05/2025

In the final part of our mini-series, we highlight four different executive personas that you've most likely come across on .

How do their personalities play a part in the content they share? What business or personal objectives do they hope to achieve by leveraging social media platforms like LinkedIn?

Read our in-depth analysis here: https://influentialexecutive.com/what-executive-persona-are-you-part-3/?utm_source=facebook&utm_medium=organic

04/29/2025

Marketers, here's a question for you! Who's the subject-matter expert (SME) at your company — and are you strategically positioning them on social media?

When their expertise is shared externally, it can shape how your industry thinks. That’s where thought leadership comes in.

Social media gives SMEs the platform to not just inform, but influence. With the right support, they can turn deep internal knowledge into powerful public narratives.

Get more insights in this Forbes article: https://www.forbes.com/sites/rheawessel/2025/04/21/your-companys-smes-and-thought-leadership-why-the-link-is-essential/

04/21/2025

Wondering when to post on ?

Is it on Monday when people are returning to the office and catching up? Is it during noon when more people have downtime?

Sprout Social shares new insights here: https://sproutsocial.com/insights/best-times-to-post-on-linkedin/

It’s a great starting point — but based on our experience, timing should be tailored to your audience. At Influential Executive, we monitor performance data to help leaders post when visibility is highest. Interested in learning more? Connect with an executive strategist today: https://influentialexecutive.com/executive-social-media-consultation/?utm_source=facebook&utm_medium=organic

04/17/2025

The rise of the "corporate influencer" signals a shift and highlights what we've known for a long time: people trust people more than they trust brands. C-suite executives and business leaders are creating a real business impact on platforms like LinkedIn.

How exactly can leaders start building their influence? It starts with...

1️⃣ Defining your niche
2️⃣ Engaging authentically
3️⃣ Using your digital real estate
4️⃣ Staying consistent

Read this article for more details: https://shortyawards.com/shorttake/corporate-influencer-business-success/

04/15/2025

The most effective CEOs today are not only leading their companies but also shaping conversations.

When leaders show up online with purpose, perspective, and personality, they create opportunities to drive influence and stand out in a crowded digital landscape.

Read more on MSN: https://www.msn.com/en-ca/money/other/the-road-to-ceo-enters-its-influencer-era-how-social-media-is-reshaping-leadership/ar-AA1CroGF

04/07/2025

Executive personas play a large role in how their digital presence is perceived.

🤔 Which executive persona are you most like?

In part two of our mini-series, we explore how different factors like the executive's personality, the content they share, and their business objectives all contribute to their social media persona.

Read our full analysis here: https://influentialexecutive.com/what-executive-persona-are-you-part-2/?utm_source=facebook&utm_medium=organic

04/03/2025

Are you in the driver's seat of your professional reputation? Or are you letting others steer the conversation?

A strong social media presence isn’t about vanity. It’s about leadership, credibility, and ensuring your expertise is recognized in the right conversations. When done strategically, it becomes a powerful tool to amplify your voice and influence.

04/02/2025

"I'm a CEO who overcame my fears of posting online and now has 18,000 LinkedIn followers. Here's how I learned to embrace emojis and raw videos."
— Irina Novoselsky, Hootsuite CEO

Studies show that consumers are more likely to purchase from a company if its has a strong social media presence. Today, as more CEOs and executives leverage platforms like , it's critical to have a clear business strategy while also maintaining a high degree of authenticity.

Read more about Irina's journey in Business Insider (subscription may be required): https://www.businessinsider.com/ceo-grew-linkedin-following-personal-brand-2025-3

03/28/2025

Most people measure executive social media success with reactions and follower growth, but those numbers don’t always tell the full story.

A viral post might rack up thousands of likes, but is it reaching the right audience? Is it sparking meaningful conversations?

Our latest article explores some of the most common social media KPIs — or key performance indicators.

When it comes to measuring the success of an executive social media program, many marketers make the mistake of treating it the same way as their brand’s digital marketing program. Compared to other areas of your digital marketing program, determining the ROI (return on investment) of your executi...

03/20/2025

Hashtags on LinkedIn aren’t just for adding visibility — they’re a powerful tool for executives and CEOs to strategically position themselves as thought leaders in their industry.

By using the right hashtags, executives can connect to key conversations, expand their reach, and align their content with trending topics that matter most to their audience.

Rather than overloading posts with generic hashtags, focus on those that directly relate to an executive's expertise and leadership goals.

Sprout Social shares more about hashtags in its updated guide: https://sproutsocial.com/insights/linkedin-hashtags/

03/19/2025

is transforming industries, but remains distinctly human. While AI can automate tasks and generate content, it can't replace strategic thinking and unique perspectives that define true leadership.

This Inc. Magazine article breaks down how business leaders can stand out, not by competing with AI, but by leading the conversations around it: https://www.inc.com/entrepreneurs-organization/ai-is-changing-everything-heres-how-to-stand-out-as-a-thought-leader/91155381

03/14/2025

Should executives take a hands-on approach to their social media, or delegate it to a dedicated team? 🤔 This question isn’t as simple as it seems, and the right choice depends on several factors.

In our latest article, we explore four key areas — content creation, social media management, tactical activities, and strategy — to help executives and marketers decide which approach will work best for their goals.

Should executives take a hands-on approach to their social media, or delegate it to a dedicated team? The right choice depends on several factors.